The Campus Recruiting Forum is produced by Brainstorm Strategy Group, Inc. and features plenaries, workshops and panel discussions presented by leading authorities and expert recruiters from across America and beyond.

The 2012 Forum will feature all brand new content to engage both new recruiters as well as returning Forum participants.

There will also be plenty of opportunities to network with recruiters from a wide variety of industries and backgrounds as well as a special networking reception with representatives from colleges and universities at the end of the day.

Please Note:

The following is a list of the workshops which were presented at the San Francisco Campus Recruiting Forum 2011. They are provided as an example of content to expect this year.
Program information for the Chicago Campus Recruiting Forum will be available shortly.

Presenter biographies can be viewed on the “About Our Presenters” page.

All details are subject to change.

5 Steps to Developing a World Class Campus Recruiting Program

Graham Donald
President
Brainstorm Strategy Group, Inc.

There are lot of organizations competing for the same talented students, but only a few that do it really well. As the labour market tightens, employers will need to become more strategic in building an effective program to attract the best most efficiently. In this presentation you will learn the five key steps to creating a well-resourced program that addresses your weaknesses, builds on your strengths, and attracts the right candidates. You will learn how to:

1. Develop a solid business case to attract the resources you need;
2. Evaluate your current programs to understand your highest priorities for program changes or improvements;
3. Create a strategy that will ensure senior management and all stakeholders understand and support your work;
4. Develop an authentic Employer Value Proposition that will attract the right candidates; and
5. Implement your strategy to make meaningful connections on campus

Taking Your Recruiting Message Mobile: Why, When and How

Steven Rothberg
President
CollegeRecruiter.com

Virtually every member of Gen Y and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

If your organization’s web site and recruiting message are not fully accessible to your most sought after candidates on their mobiles then those candidates will end up becoming employees of your competitors.

In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.

College Hiring Outlook 2012

Phil Gardner Director
Collegiate Employment Research Institute (CERI)
Michigan State University

Based on the most recent findings from the Collegiate Employment Research Institute, Dr. Phil Gardner will provide insight into what the future holds for college recruiters including the latest projections for hiring in 2012 and beyond. Dr. Gardner will also look at numerous other key questions including: what is causing the current hiring frenzy taking place on some campuses? What may be hindering a broader recovery of jobs? How critical is professional practice to employers? And what are employers’ expectations for their partnership programs with colleges and universities? Don’t miss this opportunity to tap into Dr. Gardner’s expertise and depth of knowledge in the college labor market.

Career Fairs and Information Sessions: Students Benchmark Best Practices

Mary Scott
President
Scott Resource Group

Career fairs and information sessions are key elements of most employers’ campus recruitment campaigns – but do they deliver what students want and expect? Mary Scott will present the findings of a recent study that examines, on a comparative basis, how today’s students assess the most – and least – impressive and effective employer practices. Topics include: how students decide which employers’ career fair booths to visit; the format and content they most value at information sessions; their expectations [and the impact] of company representatives – and their thoughts on using technology at [or in lieu of] these recruitment events.

Connecting with Students through Digital Integration in Our Global World

Sabine Gillert
VP, Global Client Development
TMP Worldwide Advertising & Communications, LLC

Borders are being replaced by networks and students are at the forefront of this interconnected world. They use social media to share stories and ideas. They Google to find companies that can be the platform for their goals and desires. They use smart phones to scan job ads to learn more and apply in seconds. Staying on top of the latest digital trends can be daunting. Ensuring your campus brand can be seen and remembered is crucial.

Join TMP Worldwide’s Sabine Gillert, (VP, Global Client Development) as she shares insight regarding the global graduate marketplace and the importance of integrated recruitment strategies to attract and retain today’s and tomorrow’s new grads. Using award winning examples and case studies from TMP’s global client locker, Sabine will outline key objectives to help you understand the fundamentals to a successful campus strategy that speaks with students. From discovering your campus employer brand to enabling interaction and engagement on school and off, you’ll see how campus career sites, timely tweets, iPhone apps and more, must work together to enable ultimate opt-in. The future is wandering, watching, and waiting. Will your campus brand be present?

20 Measures That Make Your Campus Program Strategic

John Flato
Vice-President, Consulting
Universum

What makes a campus recruiting program truly “strategic”?
How can you maximize your recruitment ROI?

Many employers say they would like to have a more strategic campus recruiting program. But what does that really mean? Over the years, industry veteran John Flato has developed 20 distinct criteria that an employer mustembody in order for their campus recruiting program to be “best in class”. Implementing these will ensure the best return on your investment from yourefforts to attract, recruit, and retain students and new graduates.

In this presentation, John will share these 20 measures and provide concrete success stories of the companies that have proven them effective. Whether you are tasked with developing a new campus recruiting program, or in charge of executing and improving an existing one, this session will provide a roadmap to ensure your success.

Cocktail Reception for Employers and Career Services Professionals

Whatever you do, don’t leave early: this networking opportunity will be one of the highlights of the Forum. Talk with colleagues from other companies, meet new contacts from campus career centers, enjoy some complimentary drinks and hors d’oeuvres, and continue to explore the topics of the day.

Program information for the Chicago Campus Recruiting Forum will be available shortly.