The main program at the Strategic Enrolment Marketing & Management Forum will focus on advancing the expertise of those involved in campus marketing and enrolment management by providing efficient and effective approaches to student recruitment and retention.

In addition, a full-day optional pre-program will be taking place focused entirely on Using Social Media to Attract, Recruit & Engage Students. This program will be led by social media recruiting experts Chelsea Newton and Michael Mahoney of Talent Formula. Together they have a wealth of expertise in results-oriented use of social media to attract and engage students.

Here’s what you can expect:

“Informative, insightful, relevant and helpful program; a great experience”
- Vanessa Christensen, Marketing Director, The King’s University College

“The Forum provided several lifetimes of experience presented compactly in one day. Stop aging and start evolving! Add this session to your experience. All the information and experience you need to get up to date on what is taking place in recruitment and retention.”
– Brent Calvert, Associate Manager, Strategic Enrolment & Planning, Capilano University


Day 1: November 26th
Using Social Media to Attract, Recruit & Engage Students
(pre-program)
Day 2: November 27th
SEMM Trends, Best Practices & Case Studies
(main program)