Practical Training to Support Your Strategy & Implementation

May 2, 2012 – Toronto, ON

Presenters:

Chelsea Newton
President
Talent Formula &
Senior Talent Management Advisor
Athabasca Oil Sands Corp.

Michael Mahoney
Consultant
Talent Formula &
Social Media Manager
Mosaic Sales Solutions

Social media is increasingly the most important way to connect with Gen Y, but while it is being added to SEM toolkits, few universities and colleges are using it to its full potential. In order to effectively attract students to your institution, you need to speak the language that they already speak fluently.

This full-day workshop will give you important insights into the media and online habits of Gen Y – more than 10 million of who are using social media. It will also reveal whether you are truly connecting to these relationship-oriented and hyper-connected candidates through the most relevant and effective platforms.

The day will begin with an overview of the main social media recruiting platforms: Twitter, Facebook, YouTube and LinkedIn. We will then move on to examining more cutting edge sites like Foursquare, Pinterest and Instagram. In order to use these media effectively you not only have to understand them but also get some practical experience with them; the workshop will include instruction and demonstration as well as hands-on work by attendees and facilitator feedback.

The second half of the workshop will focus on using social media to best reflect your institution’s brand, including leveraging your current students’ pride in the institution as your best marketing tool to prospective students. You will learn how to use social media tools to your best advantage including: what’s important to incorporate on your Facebook page; how to develop a Twitter communications plan; what videos to build into your 2012 YouTube strategy; and, more.

This workshop will leave you feeling confident to begin using social media, set targets, and choose the right platforms to focus your efforts to increase enrolment and student engagement.

Please note: All attendees will be asked to complete an online social media survey to determine their social media knowledge prior to the workshop. Content will be based on an assessment of the group’s abilities to ensure all attendees gain valuable skills and knowledge during the workshop.