Program Information
Please Note:
The following is a list of the workshops which were presented at the Career Development Summit in 2011.
Program information for the 2012 Career Development Summit will be available shortly.
Day 1: Strategic Management & Leadership
Day 2: Integrating Career Development Across Campus
Day 3: Strategic Enrolment Marketing & Management Forum
CDS DAY 1: Strategic Management & Leadership
The first step to advancing the role of career development on campus is a more professionally run organization. Providing an inspiring vision; clearly defining your purpose; and, working cooperatively with your team to set ambitious yet achievable goals and objectives are critical to your success. With a clear plan in hand, you need a process which aligns your aligns your team and allows for regular measurement and reporting against your objectives.
This one-day program will focus on the big questions faced by leaders in career development and experiential programs while familiarizing them with a structured approach for strategic planning. Participants will engage with colleagues in discussions about both the long-term vision for career development on campus as well as the immediate core purpose of their offices or departments.
The program will include an overview of goal setting and metrics; engaging key stakeholders; accessing pertinent research; and structuring the planning process. It will wrap up with a process for leading your team through implementation to ensure your success in achieving your goals.
Those with experience in strategic planning will benefit from the external perspective provided by colleagues from other institutions and a refresher on the key steps to a successful process. Those who are new to leading a planning process will come away with a clear understanding of the steps involved in effective strategic planning.
All participants will leave energized to strengthen their leadership by being prepared to provide a clear vision and committed to the steps to effective implementation.
Agenda
- Strategic Planning Overview: Preparing for Success
- Why Career Development? Determining Your Purpose
- Leading Your Team with a Clear Vision
- Understanding Your Market & Engaging Stakeholders
- Determining Priorities to Achieve Your Goals
- Engaging Your Team in Implementing Your Plan
Program Leader
Graham Donald, President, Brainstorm Strategy Group Inc.
(Please see the “About Our Presenters” page for information about Graham Donald’s experience training leaders in career development and leading the strategic planning process at major universities and colleges across Canada).
CDS Day 2: Integrating Career Development Across Campus
This one-day program will focus on the concepts, research, initiatives, and progress that are driving forward the integration of career development throughout the post-secondary experience.
Taking a step back from the fiscal challenges faced by many over the past two years, one can see that at a macro level major changes are taking place on campus in terms of student career development. To many, it appears that we are nearing a tipping point.
On some campuses, the conversations among, and with, senior administration are changing. There are numerous reasons for the changes including the drive for greater student engagement; students’ demand for better access to employment opportunities and concerns about the relevancy of their education; and, the increasing focus on Strategic Enrolment Management on campus.
Leaders in campus career development will learn about these trends and from experts in the field and also have an opportunity to share advances being made on their own campuses.
The program will include the following presentations:
Capitalizing on SEM to Advance Career Development on Campus
Gary Fretwell
Senior Vice President and Principal
Noel-Levitz, Inc.
Student engagement, retention, and success have become familiar terms for most post-secondary administrators. As institutions attempt to improve their appeal to potential students, increase engagement with current students, and enhance the loyalty of graduates, there is an opportunity for leaders in career development to advance their efforts and priorities. By demonstrating the importance and impact of career development, career educators can become a more highly valued participant in the full continuum from student attraction through to, and beyond, graduation.
Join one of North America’s leading experts on Strategic Enrolment Management as he discusses the SEM landscape and how you can achieve the greatest impact on your campus.
The Creation and Growth of Canada’s First Work Integrated Learning Unit
Dr. Nancy Johnston
Executive Director of Student Affairs
Simon Fraser University
This presentation will provide an overview of how the Work Integrated Learning unit (WIL) at Simon Fraser University was created from the existing Co-op, Careers, and Volunteer Services – all of which previously reported to different areas of the University. In this session, the unit’s architect, Dr. Nancy Johnston, will candidly describe what SFU did, why they did it, what problems they encountered and how they managed them. This case study will provide great insights and an opportunity for participants to compare the experiences at SFU with changes going on at their own campuses.
Building the Framework for Integrating Career Development in the University Context
David McMurray
Vice-President
Student Affairs
Wilfrid Laurier University
Jan Basso
Director
Co-operative Education & Career Development
Wilfrid Laurier University
Integrating career development and student affairs overall within the academic context has become a focal point at Laurier in the past year. This effort has emerged as an outcome of Laurier’s values, vision, mission and guiding principles; the institution’s academic plan; and Laurier’s student learning and development outcomes. It is being driven by leaders in both academic and student affairs. This session will address the institutional foundation which supports integrated learning and career development, goals, and strategy for implementation.
Attracting More and Engaging Effectively: Understanding What Students Want
Graham Donald
President
Brainstorm Strategy Group Inc.
What do students want in terms of career development opportunities and support? How have students’ attitudes and expectations changed? How can schools better meet the needs of their students?
Over the past seven years, Graham Donald and his partners have surveyed more than 120,000 students to create the annual From Learning to Work Report. In this presentation, insights from The Report will be shared including details about how students want to receive communications; how their usage of career services has evolved; what they want from co-op opportunities; and what they have come to expect from their post-secondary institutions in terms of career education. Highlights from The Report will be used as the basis for a facilitated discussion among participants about how institutions can better reach and engage students in career development.
Case Studies: Advancements in Expanding the Role of Career Development on Campus
This session will consist of a series of short presentations by participants profiling new programs and initiatives that increasing the usage of career development on campus.
CDS Day 3: Strategic Enrolment Marketing & Management Forum
The Strategic Enrolment Marketing & Management Forum program details can be found on the SEMM Forum page here: SEMM Forum.
Please note: the venue for the SEMM Forum (89 Chestnut Conference Centre) is about a 10-minute taxi ride from the venue and hotel of the Career Development Summit (Courtyard Marriott Downtown Hotel).
Program information for the 2012 Career Development Summit will be available shortly.