Brainstorm builds the capacity of career education and marketing and enrolment management professionals at post-secondary institutions.

Brainstorm Strategic Planning Process

Details coming soon…

Brainstorm’s Social Media Audit

Institutions around the world are jumping headfirst into social media, in an effort to improve their ability to attract and engage young people. Whether it is through Facebook, Twitter, YouTube, LinkedIn or a combination of all of them, everyone is devoting more resources to their social media presence. But how much advantage is that financial and human resource expenditure really buying you? You won’t know unless you step back and take stock.

Brainstorm’s Social Media Audit, run in partnership with Chelsea Newton of Talent Formula, will review your social media activities and give you a sense of the return on your investment. Whether you require a simple “report card” to determine user engagement, key recommendations to improve your social media usage or a full strategy and implementation plan to overhaul your existing activities, this audit is the first step to understanding where you are and where you want to be in the social media universe. Additional services offered are the creation of a Social Media Policy and personalized training on social media tools.