Thank you again for attending the 2012 Toronto SEMM Forum. Please click the links below to access PDF versions of the presentations. Please note, some of these files are quite large and may take a few minutes to load.

• Strategic Enrolment Management: The Competitive Advantage
  (Ron Byrne, Vice President, International and Student Affairs, Mount Allison University)

• Psychographic Segmentation: Uncover Your Institutions Secret DNA
  (Kirk Kelly, Partner, CRi Inc.)

• Environics Research: Keys to Understanding the International Student Market
  (Robin Brown, Senior Vice President, Consumer Insights, Environics Research Group & Chris Wilkins, President and CEO, EDge Interactive)

• Using Call Campaigns And Micro-Email Campaigns To Recruit Students
  (Barry Naymark, Manager, Liaison and Student Recruitment, Seneca College & Chris Wilkins, President and CEO, EDge Interactive)

• The Bottom Line is: Will I Get a Job? Connecting Career Considerations to Enrolment Decision-Making
  (Graham Donald, President, Brainstorm Strategy Group Inc.)

• From Recruitment to Retention: Strategic Approaches to the Student Experience
  (Bonnie Neuman, Vice President, Student Services, Dalhousie University)

• Keys to Enrolment Success
  (Gary Fretwell, Senior and Vice Principal, Noel-Levitz, Inc.)

• Strategic Enrolment Planning: A Dynamic Collaboration
  (Gary Fretwell, Senior and Vice Principal, Noel-Levitz, Inc.)

• Achieving Brand Alignment: Multiple Messages and a Singular Vision
  (Darren Evans, Director, Brand and Creative Strategy, Calabash Creative Engagement Inc.)

• Ten Trends we are Watching in Postsecondary Education
  (Fiona Deller, Research Director, Higher Education Quality Council of Ontario)

• Keys to Successful Aboriginal Student Recruitment & Retention
  (Adam Hopkins, Aboriginal Enrolment Advisor, Trent University & Yolanda Wanakamik, Aboriginal Outreach / Recruitment Officer, Lakehead University)

• The Path from High School to Higher Education: Insights into Student and Parents Decision-Making
  (Suzanne Tyson, President, Studentawards, Inc.)