2022 Campus Recruitment Outlook Report

What Employers Need to Know About the Competitive Landscape Today




Based on a survey of Canadian employers conducted between November 2021 and January 2022, the 2022 Campus Recruitment Outlook Report provides many insights into the current state of campus recruiting as well as a forecast of expected hiring in 2022.

The report covers a wide range of subjects beyond the hiring statistics; it also provides insights into employers’ recruitment methods, preferred skills, and key challenges. Further, it reveals employers’ recruitment behaviours, activities on campus, and the types of hiring programs that are most common.

The report also provides some highly informative benchmarks including retention rates for new graduate hires over the first three years, hire-back rates for co-ops and interns, and the number of campuses employers are visiting (in person and virtually) and hiring from.

The report includes:

  • Over 30 pages of insight into Canadian campus hiring activities to help you develop effective student recruitment and communications strategies to attract, engage, and retain top talent.
  • Information about employers currently engaged in hiring students for full-time, summer, co-op and internship positions after graduation, including company size, industry and where they operate in Canada.
  • Data on the number of students that employers hire, the levels and major areas of study from which they recruit, and the various types of work experiences for which they are seeking students.
  • Percentages of employers who increased, decreased or maintained their hiring of students for full-time, summer, co-op and internship positions in 2021, their forecasts for 2022, and factors affecting these predictions.
  • Top challenges faced by employers – from attracting the right candidates and employer branding to managing students who are working remotely.
  • Insights into implementing co-op, internships, and summer programs as pipelines for future full-time hires; the benefits of hiring back co-op and intern talent; and, retention rates of new grad hires.
  • What tools employers are using to promote their brand on campus, where they are posting their jobs and where many have missed an opportunity to maximize their student reach.
  • Developments on the use of recruitment tools such as video interviews and online assessments and initiatives such as rotational leadership programs and mentorship.
  • Which diversity groups are employers actively marketing their opportunities to on campus and what channels they are using to reach targeted groups
  • Data on campus outreach including the number of campuses employers hire from and the average number of students they hire compared to the number of campuses they visit in person and virtually.
  • Which relationships employers most value on campus.
  • The top schools employers hire from based on their brand perceptions, their hiring successes and their customer service experiences.
  • Top skills employers seek in new student job candidates and the top skills needed in the future.
  • And more.
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