Strategic Enrolment Lessons Learned at a Smaller College Campus

Regional college campuses have their challenges.

Most are located in smaller or rural communities that are aging, have limited diversity and are struggling to retain their youth. Some don’t even have public transit or student residences, but despite these obstacles, smaller campuses are also known for their resiliency and creativity. They are masters at creating Town and Gown relationships with their host municipality and known for their ability to build partnerships that help both the college and the broader community.

Strategic enrolment management can also be a strength if there is strong leadership, a data informed approach and a campus wide culture that focuses on student success. While the lessons learned come from a small campus, this session will explore some best practices in enrolment management that can be applied to both small and large campuses.

Learning Outcomes

• The importance of smaller campuses taking ownership of strategic enrolment management.
• How to build a SEM culture on campus where everyone finds their place in the effort to enroll and retain students.
• How small campuses utilize data to build successful SEM strategies.