Where & When
Dates & Times
Tuesday, April 7, 2026
Pre-Conference Workshops
Registration opens soon!
(separate registration required)
9:00 AM - 5:00 PM
Welcome Reception
7:00 PM - 9:00 PM
Wednesday, April 8, 2026
Main Conference Program
7:30 AM - 5:00 PM
Networking Reception
5:00 PM - 6:00 PM
Thursday, April 9, 2026
Main Conference Program
8:00 AM - 4:00 PM
Hotel Reservations
The SEMM Conference will take place at the Sheraton Hamilton Hotel, conveniently located just 20 minutes from the Hamilton International Airport, 45 minutes from Toronto Pearson International Airport and accessible by public transportation, including GO Transit.
Our special group hotel room rate is $179 plus HST and is available on a limited basis until March 5, 2026 for rooms booked from April 6 to April 10, 2026.
For a smooth reservation process, it is highly recommended that all guests book using the following link: https://www.marriott.com/event-reservations/reservation-link.mi?id=1751906468036&key=GRP&app=resvlink.
Reservations can also be made by contacting Sheraton’s 24 hour, toll-free reservations at 1-888-627-8161 and asking for the “SEMM Conference” group block.
Parking
Overnight parking for guests is $15.95 per car per night. For non-overnight guests is $2.50 per 30 minutes to a daily maximum of $12.00 flat until 6:00 pm; evening rates are an additional $5.00 after 6:00 pm or on Sundays.
Parking is not owned or managed by the Sheraton, and rates are subject to change without notice at any time.
Explore Hamilton & Ontario
Whether you're arriving early or staying a little longer after the conference, both Ontario and Hamilton offer a wealth of experiences worth exploring. From the historic charm of Dundurn Castle to the natural beauty of over 100 waterfalls tucked into the Niagara Escarpment, Hamilton is a city that surprises and delights. And beyond the city, Ontario invites you to explore wine country, lakeside towns, and cultural landmarks—all within easy reach. Make the most of your visit and turn your conference trip into a memorable getaway.
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