Where & When

Dates & Times

Venue

Sheraton Hamilton Hotel

116 King Street West, Hamilton, ON, L8P 4V3, Canada

Hotel Reservations

The SEMM Conference will take place at the Sheraton Hamilton Hotel, conveniently located just 20 minutes from the Hamilton International Airport, 45 minutes from Toronto Pearson International Airport and accessible by public transportation, including GO Transit.

Our special group hotel room rate is $179 plus HST and is available on a limited basis until March 5, 2026 for rooms booked from April 6 to April 10, 2026.

For a smooth reservation process, it is highly recommended that all guests book using the following link: https://www.marriott.com/event-reservations/reservation-link.mi?id=1751906468036&key=GRP&app=resvlink.

Reservations can also be made by contacting Sheraton’s 24 hour, toll-free reservations at 1-888-627-8161 and asking for the “SEMM Conference” group block.

Parking

Overnight parking for guests is $15.95 per car per night. For non-overnight guests is $2.50 per 30 minutes to a daily maximum of $12.00 flat until 6:00 pm; evening rates are an additional $5.00 after 6:00 pm or on Sundays.

Parking is not owned or managed by the Sheraton, and rates are subject to change without notice at any time.

Air Travel

This year we have secured discounts on Air Canada, Porter Airlines, and WestJet flights landing at Pearson International Airport (YYZ), Billy Bishop International Airport (YTZ) and John C. Munro Hamilton International Airport (YHM).

Air Canada

Promotional Code: V6JTUNW1

Bookings can be made to the following cities using the promotional code above:

• Pearson, YYZ (CA)
• Billy Bishop, YTZ (CA)
• Hamilton, YHM (CA) *see note below.

To book a flight with a promotion code, access aircanada.com and enter the promotion code in the Promotion Code Box.

Discounts

• For North America, 5% applies on standard fares, 10% on flex fares & higher.
• For International Travel, 10% on standard fares & higher.

Restrictions

• The travel period begins Tuesday, March 31, 2026 and ends Thursday, April 16, 2026.
• Travel is valid Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.

*Note: Air Canada does not fly directly to Hamilton. A bus is added to each flight itinerary and has a flight number; passengers pick up their bags at Pearson and head to the bus from there.

WestJet

Website Coupon Code: 6R0G9RE

Travel Agent Promo Code: YBS95

Bookings can be made to the following cities using the promotional code above:

• Pearson, YYZ (CA)
• Billy Bishop, YTZ (CA)
• Hamilton, YHM (CA)
• Kitchener-Waterloo, YKF (CA)

Discounts

• 5% off Econo* and 10% off EconoFlex and Premium fares for travel within Canada
• 2% off Econo*, 5% off EconoFlex and 10% off Premium base fares for guests travelling Trans-border.
• No discount will apply to Basic or Business class bookings.

To take advantage of this offer, you will need the discount code listed. Please visit www.westjet.com/conventions to make a booking online.

Applicable Rules

• The travel period begins: 3/31/2026
• The travel period ends: 4/16/2026

Porter Airlines

Porter is offering up to 10% off available base fares (with the exception of the lowest class fare during a public seat sale) for travel to and from the 2026 SEMM Conference. The discounted fares are available for booking from July 18, 2025, to April 6, 2026 and are available for travel:

• From: All Markets To: Toronto (YTO)
  • From: 04 Apr 26 To: 08 Apr 26
• From: Toronto (YTO) To: All Markets
  • From: 08 Apr 26 To: 12 Apr 26

*Note: YTO includes all local Toronto airports, including: Pearson, Billy Bishop & Hamilton.

Please book online at https://www.flyporter.com/en-ca/?promocode=SEMM26 or through your travel agent using promo code SEMM26.

Explore Hamilton & Ontario

Whether you're arriving early or staying a little longer after the conference, both Ontario and Hamilton offer a wealth of experiences worth exploring. From the historic charm of Dundurn Castle to the natural beauty of over 100 waterfalls tucked into the Niagara Escarpment, Hamilton is a city that surprises and delights. And beyond the city, Ontario invites you to explore wine country, lakeside towns, and cultural landmarks—all within easy reach. Make the most of your visit and turn your conference trip into a memorable getaway.