The Brainstorm Report

The annual Brainstorm Report is a comprehensive study that provides an analysis of the experiences, career interests, and work preferences of today’s university and college students.

Over the past 20 years, more than 350,000 college and university students have participated in our research for the Brainstorm Report – making it the largest longitudinal study of its kind in Canada.

University & College Reports

With in-depth information for both institutional and career leaders, the University and College Reports are customized to each school to provide them with a deeper understanding of their students to better ensure their success.

Visit the University & College Reports page for more information about the study and how to get involved.

2024 Brainstorm Campus Recruiting Reports

The 2024 Brainstorm Campus Recruiting Reports provide employers with invaluable information to support the development of an effective campus recruitment strategy and attract the right talent for their organization.

They provide insights regarding Canadian students’ career aspirations, job search processes and behaviours, workplace attributes, and employer preferences.

The Reports' in-depth findings, based on the unique attributes of students in specific majors or diversity groups, enable employers to make data-informed decisions and investments with their time and resources.

Visit the 2024 Brainstorm Campus Recruiting Reports page for more information about available reports.

The Campus Recruitment Outlook Report

Based on an annual survey of Canadian employers, The Campus Recruitment Outlook Report provides insights into the current state of campus recruiting as well as a forecast of expected hiring. The report covers a wide range of subjects including: hiring statistics, recruitment methods and behaviours, campus activities, preferred skills, key challenges, goals of their recruitment programs, and much more!

The Campus Recruitment Outlook Report includes key metrics and information about current trends providing employers with everything they need to execute an informed campus recruitment strategy.

Canada's Future Workforce Top Employers

Over 20,000 current university and college students evaluated and ranked the employers they would most like to work for. The rankings comprise the most authoritative view of the brand strength of these organizations as prospective employers of students and new graduates in Canada. Employers were ranked in the following categories: Overall, Arts & Science, Business, Computer Science, Engineering, and Health & Medicine.

Visit the 2024 Future Workforce Top Employers page to view the rankings.