Research & Insights

Data-Driven Insights for Higher Education and Early Talent

Brainstorm's national research studies provide practical insights into the trends shaping higher education, student success, and early talent recruitment in Canada.

Each year, we gather perspectives from post-secondary students, leaders, and employers to better understand the challenges, priorities, and opportunities influencing enrolment management, career development, and campus recruitment.

Explore our three flagship
research initiatives

Canadian Campus Recruitment Outlook Report

Benchmarking Student and New Graduate Hiring in Canada

The Canadian Campus Recruitment Outlook Report is Canada’s only annual survey that provides benchmarks on student and new graduate hiring, campus recruitment strategies, and early talent trends.

Based on insights from employers across Canada, the report provides hiring trends, recruitment priorities, timelines, challenges, and emerging practices to help employers and post-secondary professionals better understand the evolving campus recruitment landscape.

Learn More

For Post-Secondary Institutions: Participate in the annual survey and receive a customized institutional report
For Employers, Institutions, Government and Other Organizations: Request custom research on the student populations, interests, priorities, and expectations most relevant to your organization.
Learn more about Canada's Future Workforce Top Employers

Brainstorm Student Interests Report

Insights into Today's Post-Secondary Students' Experiences, Priorities and Expectations

Each year, more than 20,000 college and university students across Canada participate in Brainstorm's in-depth Student Interests Survey, sharing their educational experiences, career aspirations, priorities, expectations, and plans for the future.

The research helps post-secondary institutions better understand and benchmark their students, while employers and other organizations gain insight into the students they want to reach, support, and recruit. It also forms the basis of the annual Canada's Future Workforce Top Employers recognition program.

Learn More

Explore the latest employer benchmarks, hiring data, and campus recruitment insights

Canadian SEMM Landscape Survey

Understanding the Trends Shaping Strategic Enrolment Management in Canada

The Canadian SEMM Landscape Survey provides Canada's leading benchmarks on the priorities, challenges, and emerging trends shaping Strategic Enrolment Management & Marketing (SEMM) across colleges, universities, and polytechnics.

Each year, enrolment, engagement, and student success professionals across Canada share their perspectives on enrolment planning, recruitment and marketing, student success, institutional readiness, data-informed decision-making, and the challenges shaping the sector.

The findings help institutional leaders benchmark their practices, identify emerging trends, and make more informed decisions about recruitment, retention, and long-term enrolment strategy.

Learn More

Watch highlights from the latest Canadian SEMM Landscape Survey.
Read key insights from the latest research.
Contact Jennifer Powell to learn more about the research.

Subscribe to the weekly STAT

The weekly STAT, a brief email featuring new content each week, gives insight into Canadian students’ thoughts on future employers, career services, and recruitment practices. It includes important discussion questions for employers and educators to consider. It also highlights new employment opportunities for campus recruiters and post-secondary professionals.