Formerly known as the Campus Recruiting Forum

Essential training for every early talent acquisition professional.

Your key to attracting, engaging, and hiring student & new grad talent.

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Discover new strategies, tactics, and best practices at the Campus Recruitment Academy

Accelerate your learning

Two days of training that delivers
years of ROI.

Understand the big picture

Make informed decisions based on a deeper
understanding of what works.

Learn from the experts

Make connections with peers
and learn from the best.

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The Micro-Credential for Campus Recruitment Professionals

The Campus Recruitment Academy is a micro-credential training program for every campus recruiter or early talent acquisition professional who wants to up their game, improve their outcomes, and advance their career.

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The Campus Recruitment Academy is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.

What if your campus team doesn’t
have the right training?

You can’t attract the best

Money and resources
are wasted

The talent you need accepts
opportunities elsewhere

In this fast-paced program, we cover all the essentials

Strategic campus planning

Making your business case to leaders and hiring managers

Fundamentals of leadership, co-op, and internship programs

Target school selection and strategies

Understanding employer branding & your employer value proposition

Building awareness on campus – in person and virtually

Developing effective campus partnerships today

Maximizing your website, social media & 3rd-party tools

Creating impactful events & activities

Embracing diversity, equity and inclusion

Managing the candidate experience and eliminating reneges

Creating Your Action Plan

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Understand the Campus Talent Ecosystem™

The program's curriculum is built around the Campus Talent Ecosystem™ Model. The Model provides context and structure for your learning as well as a pathway to better understand how to become more successful on campus.

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Day One


Introduction to the Campus Talent Ecosystem & Scorecard


Creating Your Strategic Plan for Campus Recruitment


Selecting and Developing Internal Allies & Supporters


The Impact of the Hybrid Recruiting Experience: Through the Students’ Lens


Building Your Business Case for Doing Campus Right


Leveraging Internship, Co-op and Leadership Development Programs


Employer Branding & Your Employer Value Proposition


Building Awareness, Effective Relationships & Other Marketing Resources

Day Two


Target Campus Selection


Managing the Candidate Experience


Benchmarks, Metrics and Evaluation


Differentiating Your Brand on Campus: Improving Engagement & Conveying Culture


Effective Student Engagement: The View from the Front Line


Leveraging Technology, Systems and Processes

Planning, Performance & Pipeline

Succeeding with Diversity Recruitment On Campus – Part 1

Planning, Performance & Pipeline

Succeeding with Diversity Recruitment On Campus – Part 2

Planning, Performance & Pipeline

Creating Your Action Plan

Explore the 10 Factors that Drive Campus Recruitment Success

During the program, you'll use the Campus Talent Scorecard™ to examine your campus recruiting programs and processes in a systematic way that will help you identify your strengths and discover opportunities for improvement.

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Create your Action Plan

Leveraging your learning throughout the program, you'll be well positioned to develop your Action Plan. You'll draft your plan to ensure your participation in the program results in real change in your work and a positive impact on the hiring outcomes of your organization.

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More than 500 professionals have graduated from the program from these and many more top employers:


Fall 2023 Facilitators & Panelists

Ashley Silva

Global Atlantic Financial Company

AVP, Talent Acquisition

Chris Milliken

Merrimack College

Director, Corporate Strategy and External Affairs

Dan Black

Ernst & Young LLP

Global Leader, Talent Attraction & Acquisition

Deborah Liverman


Executive Director, Career Advising & Professional Development

Elina Feldman

Pepsi Co.

Manager, Campus Operations & Project Management

Graham Donald

Brainstorm Strategy Group Inc.

Founder & President

Jennifer Powell

Brainstorm Strategy Group Inc.

Director, Community Engagement

J. Seldric Blocker

New York Life Insurance Company

Corporate Vice President, Head of Programmatic Recruitment

Karin Hanson

Michigan State University

Director, Employer Relations and Communications Career Services Network

Kathryn Aho

Senior Talent Acquisition Specialist


Manny Contomanolis

Harvard University

Director, Mignone Center for Career Success

Martha Day Sandford

Boston University

Executive Director, Industry Relations

Mary Scott

Scott Resource Group

Founder and Managing Consultant

Maura Quinn

Liberty Mutual Insurance

VP, University, DEI & Talent Acquisition Programs

Elizabeth Chominski

University of Illinois at Urbana-Champaign

Director of Corporate Partnerships

Nicole Furnia


Director of University Relations, Early Talent & Employer Branding - US & Americas

Sean Treccia


Director of Global Student Recruiting Programs, Marketing & Diversity

Veronica N. Rahim

Purdue University

Director of Employer Engagement Center for Career Opportunities (CCO)

Where & When

Choose your preferred city and dates for the next cohorts of the
Campus Recruitment Academy:

Chicago, IL

December 5-6, 2023

Register Now View Chicago Program

Boston, MA

December 13-14, 2023

Register Now View Boston Program


Frequently asked questions

Is the Campus Recruitment Academy right for me?

If you’re in a role that includes campus recruitment or early talent acquisition then yes, the Academy is absolutely right for you! You will discover new tools and strategies for tomorrow, tactics and best practices along with making connections and discovering resources that will support your success and help you to exceed your recruitment goals and advance your career!

What time does the Campus Recruitment Academy start each day?

The Academy begins at 8:30 AM and ends at 5:00 PM each day.

What is included in my registration?

Continental breakfast, lunch and coffee breaks each day.

Is this program entirely in person, virtual or hybrid?

The program is entirely in person. You can be confident knowing that the Academy team is taking all public health measures very seriously and we will follow and request that our delegates follow guidelines at all times.

Is the Fundamentals of Campus Recruiting program still available?

The Campus Recruitment Academy is an expanded version of the former Fundamentals of Campus Recruiting program and has replaced the Fundamentals program.

If I attended the Fundamentals of Campus Recruiting program in the past, should I register?

The program has undergone major revisions in the past few years. If you attended the program prior to 2021, you'll gain tremendously by joining the program this year.

Who can I contact if I have more questions?

Contact Jennifer Powell, Director of Community Engagement at with any questions or concerns you may have.

Get in touch


Ruben Colon Velazquez

Early Careers Program Lead, Mondelez International

"The event is a must for University Relations leaders. The perfectly curated program not only tackled the fundamentals of this profession, but it also offered great insights into current trends and opportunities in the industry. The Forum served as a great networking event, as I was able to meet great peers and share best practices with them. This was, by far, the most well-rounded conference about campus recruiting I have ever attended, and I strongly recommend it!"

Megan B. Echols

Campus and Conference Recruiter, Rentokil Terminix

"I had an amazing time as a first-timer at the Campus Recruiting Forum. Not only did I walk away with great strategies to push my organization forward in the campus recruitment space, but I also walked away with a solid new network of colleagues to learn and grow from. Extremely thankful for the opportunity to learn from such a dynamic group of industry-leaders over a two-day period!"

Ashley Silva

AVP, Early Career, Global Atlantic Financial Corp.

"The Campus Recruiting Forum was a fantastic opportunity to network with other early career professionals, discuss strategy and challenges, and learn actionable ways to make our programs better. I highly recommend this to anyone who is starting a campus recruiting strategy or scaling your program. There is something for every program. It was a great two days of learning and connecting!"

Katie Schwartz

Manager of Campus Recruitment Program, Buro Happold

"Great content packed into two days of programming! A lot of strong takeaways as we wrap up our intern program and plan for fall virtual recruitment!"

Melissa Rutledge

Talent Acquisition Director & Campus Recruiting Lead, Point B

"This program is a great resource especially for employers of any size who are looking to create a campus recruiting program or enhance their existing program. The opportunities to network with campus contacts and other employers is invaluable."

Samantha Odizor

Campus Recruiter, FTI Consulting

"Knowledgeable instructors and great group discussion. Excellent for both beginners and experienced recruiters alike."

Vincent Gavigan

Manager of Emerging Professionals & University Relations, Fox Rehabilitation

“This event was so valuable, the combination of fundamentals and employer experts provided a real world applications that we are looking to implement immediately. Opportunity to network was invaluable.”

Michelle Fox

Senior Campus Talent Acquisition Specialist & Team Lead, Langan Engineering

“There’s no other program that walks you through exactly what you need to know to start an online store fast, written by someone who has built several 7-figure ecommerce businesses from scratch. What’s more, everything has been broken down in step-by-step detail with real action plans including finding your niche.”

Fall 2023 Sponsors

If you're interested in sponsoring the Fall 2023 Campus Recruitment Academy,
please contact Jennifer Powell.

Visiting this site from Canada?

Would you like to go to the Campus Recruitment Academy Canada website?

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