Virtual | July 9 to August 27, 2024

Campus Recruitment

The ultimate training for building a best-in-class student hiring program.

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Discover new strategies, tactics, and best practices at the Campus Recruitment Accelerator program.

Accelerate your learning

Two days of training that delivers
years of ROI.

Understand the big picture

Make informed decisions based on a deeper understanding of what works.

Learn from the experts

Make connections with peers
and learn from the best.

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What if your recruitment team doesn’t
have the right training?

You can’t attract the best

Money and resources
are wasted

The talent you need accepts
opportunities elsewhere

In this fast-paced program, we cover all the fundamentals for building a best-in-class student hiring program:

Strategic campus recruitment planning

Making your business case to leaders and hiring managers

Fundamentals of leadership, co-op, and internship programs

Target school selection and strategies

Understanding employer branding & your employer value proposition

Building awareness on campus – in person and virtually

Developing effective campus partnerships today

Maximizing your website, social media & 3rd-party tools

Creating impactful events & activities

Embracing diversity, equity and inclusion

Managing the candidate experience and eliminating reneges

Creating Your Action Plan

Implementing metrics to support continuous improvement

Understanding today's students

Differentiating your company on campus

Engaging effectively with students

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Brainstorm Strategy Group Inc. is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.

Understand the Campus Talent Ecosystem™

The program's curriculum is built around the Campus Talent Ecosystem™ Model. The Model provides context and structure for your learning as well as a pathway to better understand how to become more successful on campus.

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Explore the 10 Factors that Drive Campus Recruitment Success

During the program, you'll use the Campus Talent Scorecard™ to examine your campus recruiting programs and processes in a systematic way that will help you identify your strengths and discover opportunities for improvement.

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Create your Action Plan

Leveraging your learning throughout the program, you'll be well positioned to develop your Action Plan. You'll draft your plan to ensure your participation in the program results in real change in your work and a positive impact on the hiring outcomes of your organization.

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Earn Your Campus Recruitment Accelerator Micro-Credential

Upon successful completion of the Campus Recruitment Accelerator program, graduates will be able to:

  • Identify essential components of the campus talent acquisition ecosystem to clarify goals and more effectively work with internal stakeholders.
  • Recognize how to authentically convey their organization’s brand with relevant messages and compelling presentations.
  • Identify best practices for collaborating with campus partners to execute effective awareness activities and optimize campus events.
View learning outcomes

More than 500 professionals have graduated from the program from these and many more top employers:

CPP Investments
IBI Group
CPP Investments
IBI Group
Marsh McLennan
Mclean & Company
PSP Investments
QuadReal Property Group
Si Systems
TMX Group
Marsh McLennan
Mclean & Company
PSP Investments
QuadReal Property Group
Si Systems
TMX Group

Program & Schedule

The Campus Recruitment Accelerator is designed to provide a foundational understanding of many areas of the business; challenge the assumptions that may limit your thinking; and energize you to achieve greater outcomes.

The program features eight, 1-hour sessions that include workshops and sessions that will be presented live online synchronously over eight weeks. Each week will include opportunities for participants to reflect on their learning, take part in small and large group discussions, meet with their peers, and complete self-guided learning and assignments. To view the program learning outcomes please visit the FAQs section.

Participants will be supported via a dedicated web portal to access educational materials, connect with peers, post and comment on discussion questions, and share best practices and information throughout the program. All sessions will be recorded and made available for review for 6-months after the completion of the program.

Week 1

Tuesday, July 9, 2024

1:00 - 2:00 pm (ET)

  • Introduction to the Campus Talent Ecosystem™ & Scorecard™

Week 2

Tuesday, July 16, 2024

1:00 - 2:00 pm (ET)

  • Creating Your Strategic Plan for Campus Recruitment
  • Selecting and Developing Internal Allies & Supporters

Week 3

Tuesday, July 23, 2024

1:00 - 2:00 pm (ET)

  • Leveraging Internship, Co-op and Leadership Development Programs
  • Target Campus Selection

Week 4

Tuesday, July 30, 2024

1:00 - 2:00 pm (ET)

  • Employer Branding & Your Employer Value Proposition

Week 5

Tuesday, August 6, 2024

1:00 - 2:00 pm (ET)

  • Building Awareness on Campus
  • Effective Partnerships

Week 6

Tuesday, August 13, 2024

1:00 - 2:00 pm (ET)

  • Succeeding with Diversity Recruitment on Campus

Week 7

Tuesday, August 20, 2024

1:00 - 2:00 pm (ET)

  • Panel - Connecting with Students & Building Your Brand on Campus

Week 8

Tuesday, August 27, 2024

1:00 - 2:00 pm (ET)

  • Managing the Candidate Experience for Engagement & Retention


Spring 2024 Facilitators and Panelists

(additional presenters to be added soon)

Graham Donald

Brainstorm Strategy Group Inc.

Founder & President

Elizabeth Diley

General Mills

Campus Talent Acquisition & Talent Brand Leader

Doreen Dockweiler


Head of Global University Relations

Nicole Furnia


Director of University Relations, Early Talent & Employer Branding - US & Americas

Jennifer Husband

QuadReal Property Group

Manager, Early Talent

Tracy Lutz (She/Her)

BMO Financial Group

Manager, Commercial Banking and Wealth Management Campus & Early Talent Recruitment

Jennifer Powell

Brainstorm Strategy Group Inc.

Director, Community Engagement

Sean Treccia


Director, Talent Acquisition


Dave Dininio

Director, Talent Acquisition, Techtronic Industries Canada Inc.

"I came out of the training program with a new appreciation for campus programs and how to develop an effective strategy to attract and retain student talent. There were some great ideas that I will implement in our campus program to elevate it beyond simply attending job fairs and postings. The data insights were impactful and helped me understand what students want in their careers, what attracts them, and how to build our brand on campus. I would recommend the Campus Recruitment Accelerator program to anyone involved in hiring campus talent."

Ariane Lamy

Talent Attraction Manager, Laura

"The Campus Recruitment Accelerator program is an amazing source of specific content for campus recruitment. The conferences are really adding value for anyone who navigates around campus recruitment. "

Mike Derry

Early Talent HR Consultant, De Havilland Aircraft

"The Campus Recruitment Accelerator program is able to bring together industry professionals that share the passion of student programs in Canada. Even with a virtual forum, the ability to network and share best practices provides a lot of value. So much innovation happens in the Campus recruitment space, this forum helps showcase some of that innovation."

Tenzin Zongdho

Senior Manager, Early Talent Acquisition, RBC

"Anyone who is working to support students with their career journey must attend Campus Recruitment Accelerator. An excellent place to meet with experts of all levels to share best campus recruitment practices."

Kajol Ratanjankar

Program Manager, Campus & Early Talent, CIBC

"As a new-comer to the campus space this program was exactly what I needed. The experience was like getting a university degree in 2 days in campus recruitment because each session focused on various aspects that are fundamental to understanding and building a solid campus strategy. And you're learning from the very people that you work with regularly in this space. I would definitely attend again next year. You can't get this knowledge anywhere else!"

Stephanie Cera Amenta

Global Head, Campus Talent Acquisition, Hatch

"For anyone in the Early Talent space, this is THE program to attend. Inspirational content, forward thinking speakers and an opportunity to build a valuable network with experts in Campus Recruitment."

Ashley Ellerbeck

Program Manager, Talent Pipelines, Canfor

"Fantastic conference! Edgy, relevant, strategic. The Campus Recruitment Accelerator program provided tools and tactics that will change the way we recruit."


Frequently asked questions

Is the Campus Recruitment Accelerator right for me?

If you’ve been in campus recruitment for more than one year and you’re in a role that includes campus recruitment or early talent acquisition then yes, the Accelerator is absolutely right for you! You will discover new tools and strategies for tomorrow, tactics and best practices along with making connections and discovering resources that will support your success and help you to exceed your recruitment goals and advance your career!

If I have less than one year of experience in campus recruitment, is this program right for me?

If you’ve had more than a few weeks and less than one year of campus recruitment experience, the Campus Recruitment Essentials program was built for you. Through this program, you’ll gain confidence in your approach and have a plan to dramatically improve your return on investment on campus.

What are the key program learning outcomes?

Upon successful completion of the Campus Recruitment Accelerator program, graduates will be able to:

  • Implement a process for evaluating each component of their campus recruitment strategy under three major pillars (Planning, Pipeline, and Performance) and across all ten key success factors that are critical to building a best-in-class campus recruiting program.
  • Describe the concepts, principles, and terminology commonly used in campus recruitment and experiential learning.
  • Create their organization's unique value proposition to stakeholders.
  • Determine how to navigate relationships with both external and internal stakeholders including prospective early talent, on-campus partners, early talent supervisors, and senior management.
  • Identify common practices that will lead to the creation of impactful and engaging branding and marketing assets such as web pages, social media, recruitment events, keep-warm strategies, and other candidate-focused activities.
  • Build a business case using key data and metrics to meet business units and larger organizational needs.
  • Gain strategies and tools that will support the organizations' diversity, equity, and inclusion recruitment goals.
  • Identify the specific strengths and weaknesses of their current campus recruiting programs and prioritize plans for improvement.

Is the Fundamentals of Campus Recruiting program still available?

The Campus Recruitment Accelerator is an expanded version of the former Fundamentals of Campus Recruiting program and has replaced that program. If you have less than one year of experience in campus recruitment or if managing student hiring is one of your numerous responsibilities, you should consider completing the Campus Recruitment Essentials program before enrolling in the Accelerator.

If I attended the Fundamentals of Campus Recruiting program in the past, should I register?

The program has undergone major revisions in the past few years. If you attended the program prior to 2022, you'll gain tremendously by joining the program this year.

What is the schedule and time commitment?

The core of the program is four, 2-hour sessions held over 5 weeks. In addition to the 2-hour sessions, it is expected that participants will comment on discussion board topics, connect with co-participants, and complete quizzes. All sessions will be recorded so that participants can access any sessions that conflict with their personal schedules.

Will there be recordings available?

Yes, all sessions will be recorded and available exclusively to program participants on the dedicated web portal for 6 months after the completion of the program.

What happens if I miss a session?

There’s a good chance that a session or two may conflict with your other commitments. Recordings of sessions will be posted on the web portal along with educational materials within 24 hours of each workshop, so you’ll have plenty of opportunity to catch up.

Who can I contact if I have more questions?

Contact Jennifer Powell, Director of Community Engagement at with any questions or concerns you may have.

Get in touch

Registration Rates



per person

Register by
July 9th, 2024

Group of 3 to 5


per person

Register by
July 9th, 2024

Group of 6 or more


per person

Register by
July 9th, 2024

Select your country:

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No refunds will be provided within three weeks of The Academy. Cancellations three weeks or more before the event date will be refunded less a $100 administration fee.

Substitutions from the same organization are welcome at no cost up to three weeks before the event date.

HST is additional.

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