Formerly known as the Campus Recruiting Forum

Essential training for every early talent acquisition professional.

Your key to attracting, engaging, and hiring student & new grad talent.

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Discover new strategies, tactics, and best practices at the Campus Recruitment Academy

Accelerate your learning

Two days of training that delivers
years of ROI.

Understand the big picture

Make informed decisions based on a deeper understanding of what works.

Learn from the experts

Make connections with peers
and learn from the best.

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The Micro-Credential for Campus Recruitment Professionals

The Campus Recruitment Academy is a micro-credential training program for every campus recruiter or early talent acquisition professional who wants to up their game, improve their outcomes, and advance their career.

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What if your campus team doesn’t
have the right training?

You can’t attract the best
applicants

Money and resources
are wasted

The talent you need accepts
opportunities elsewhere

In this fast-paced program, we cover all the essentials

Strategic campus planning

Making your business case to leaders and hiring managers

Fundamentals of leadership, co-op, and internship programs

Target school selection and strategies

Understanding employer branding & your employer value proposition

Building awareness on campus – in person and virtually

Developing effective campus partnerships today

Maximizing your website, social media & 3rd-party tools

Creating impactful events & activities

Embracing diversity, equity and inclusion

Managing the candidate experience and eliminating reneges

Creating Your Action Plan

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Understand the Campus Talent Ecosystem™

The program's curriculum is built around the Campus Talent Ecosystem™ Model. The Model provides context and structure for your learning as well as a pathway to better understand how to become more successful on campus.

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Program

Day One

Clarity

Introduction to the Campus Talent Ecosystem & Scorecard

Clarity

Creating Your Strategic Plan for Campus Recruitment

Commitment

Selecting and Developing Internal Allies & Supporters

Commitment

Building Your Business Case for Doing Campus Right

Programs

Leveraging Internship, Co-op and Leadership Development Programs

Branding

Employer Branding & Your Employer Value Proposition

Awareness

Building Awareness, Effective Relationships & Other Marketing Resources

Planning, Performance & Pipeline

Succeeding with Diversity Recruitment on Campus

Day Two

Selection

Target Campus Selection

Experience

Managing the Candidate Experience

Metrics

Benchmarks, Metrics and Evaluation

Awareness

Differentiating Your Brand on Campus: Improving Engagement & Conveying Culture

Awareness

Effective Student Engagement: The View from the Front Line

Mechanics

Leveraging Technology, Systems and Processes

Bench Strength

The Unique Characteristics and Career Interests of Today’s Students (Part 1)

Bench Strength

The Unique Characteristics and Career Interests of Today’s Students (Part 2)

Planning, Performance & Pipeline

Creating Your Action Plan

Explore the 10 Factors that Drive Campus Recruitment Success

During the program, you'll use the Campus Talent Scorecard™ to examine your campus recruiting programs and processes in a systematic way that will help you identify your strengths and discover opportunities for improvement.

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Create your Action Plan

Leveraging your learning throughout the program, you'll be well positioned to develop your Action Plan. You'll draft your plan to ensure your participation in the program results in real change in your work and a positive impact on the hiring outcomes of your organization.

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More than 500 professionals have graduated from the program from these and many more top employers:

Accenture
Avanti
Bank of Montreal
Bell
BGIS
Blackberry
BMO Financial Group
CIBC
CIMA+
Cintas
CPP Investments
FGF
Garmin
Geotab
Accenuture
Avanti
Bank of Montreal
Bell
BGIS
Blackberry
BMO Financial Group
CIBC
CIMA+
Cintas
CPP Investments
FGF
Garmin
Geotab
IBI Group
Irving
Kinaxis
Marsh McLennan
Metrolinx
PSP Investments
Rogers
RBC
Si Systems
SNC Lavalin
TD Bank
Teck
IBI Group
Irving
Kinaxis
Marsh McLennan
Metrolinx
PSP Investments
Rogers
RBC
Si Systems
SNC Lavalin
TD Bank
Teck

Presenters

Fall 2023 Facilitators & Panelists

Alexandra Daurizio

FGF Brands

Talent Acquisition Student Program Lead

Ana Kulis

TMX Group

Talent Acquisition Partner, Human Resources

Chris Bos

PwC Canada

Manager, Campus Talent Acquisition - Western Canada

Cory Latimer

Sheridan College

Associate Director, Cooperative & Career Education Career-Integrated

Graham Donald

Brainstorm Strategy Group Inc.

Founder & President

Gurwinder Singh

Simon Fraser University - Beedie School of Business

Director of Career Management Centre

Jeff Ollinger

Sun Life

Director, Talent Acquisition - Corporate and Campus

Jennifer Husband

QuadReal Property Group

Manager, Early Talent

Jennifer Powell

Brainstorm Strategy Group Inc.

Director, Community Engagement

Mary Elms

Smith School of Business at Queen's University

Director, Career Education and Coaching

Masaki Miyoshi

Teck Resources Limited

Lead, Campus Talent Acquisition

Montse Sanzsole

Northeastern University

Director of Strategic Partnerships

Nancy Sammon

Smith School of Business, Queen’s University

Business Relationship Manager

Raj Dam

University of Toronto Scarborough

Assistant Director – Partnerships and External Relations Arts & Science Co-op

Shandy Johnston

GeoComply

Manager North American Internships

Tenzin Zongdho

RBC

Senior Manager, Early Talent Acquisition

Where & When

Toronto

November 22-23, 2023

Register Now View Toronto Program

FAQs

Frequently asked questions

Is the Campus Recruitment Academy right for me?

If you’re in a role that includes campus recruitment or early talent acquisition then yes, the Academy is absolutely right for you! You will discover new tools and strategies for tomorrow, tactics and best practices along with making connections and discovering resources that will support your success and help you to exceed your recruitment goals and advance your career!

What time does the Campus Recruitment Academy start each day?

The Academy begins at 8:30 AM and ends at 5:00 PM each day.

What is included in my registration?

Continental breakfast, lunch and coffee breaks each day.

Is this program entirely in person, virtual or hybrid?

The program is entirely in person. You can be confident knowing that the Academy team is taking all public health measures very seriously and we will follow and request that our delegates follow guidelines at all times.

Is the Fundamentals of Campus Recruiting program still available?

The Campus Recruitment Academy is an expanded version of the former Fundamentals of Campus Recruiting program and has replaced the Fundamentals program.

If I attended the Fundamentals of Campus Recruiting program in the past, should I register?

The program has undergone major revisions in the past few years. If you attended the program prior to 2021, you'll gain tremendously by joining the program this year.

Who can I contact if I have more questions?

Contact Jennifer Powell, Director of Community Engagement at
jennifer@brainstorm.ca with any questions or concerns you may have.

Get in touch

Testimonials

Ariane Lamy

Talent Attraction Manager, Laura

"The Campus Recruiting Forum is an amazing source of specific content for campus recruitment. The conferences are really adding value for anyone who navigates around campus recruitment. "

Mike Derry

Early Talent HR Consultant, De Havilland Aircraft

"The Campus Recruiting Forum is able to bring together industry professionals that share the passion of student programs in Canada. Even with a virtual forum, the ability to network and share best practices provides a lot of value. So much innovation happens in the Campus recruitment space, this forum helps showcase some of that innovation."

Tenzin Zongdho

Senior Manager, Early Talent Acquisition, RBC

"Anyone who is working to support students with their career journey must attend Campus Recruiting Forum. An excellent place to meet with experts of all levels to share best campus recruitment practices."

Kajol Ratanjankar

Program Manager, Campus & Early Talent, CIBC

"As a new-comer to the campus space this conference was exactly what I needed. The experience was like getting a university degree in 2 days in campus recruitment because each session focused on various aspects that are fundamental to understanding and building a solid campus strategy. And you're learning from the very people that you work with regularly in this space. I would definitely attend again next year. You can't get this knowledge anywhere else!"

Stephanie Cera Amenta

Global Head, Campus Talent Acquisition, Hatch

"For anyone in the Early Talent space, this is THE conference to attend. Inspirational content, forward thinking speakers and an opportunity to build a valuable network with experts in Campus Recruitment."

Ashley Ellerbeck

Program Manager, Talent Pipelines, Canfor

"Fantastic conference! Edgy, relevant, strategic. The Campus Recruiting Forum provided tools and tactics that will change the way we recruit."

Fall 2023 Sponsors

If you're interested in sponsoring the Fall 2023 Campus Recruitment Academy,
please contact Jennifer Powell.

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