No Cost. Just Insights.
Brainstorm Student Interests
Report for Schools
Understand your students better and benchmark their experiences, priorities, and expectations against post-secondary students across Canada.
Register your college or university for the annual Brainstorm Student Interests Survey and receive a confidential, customized report with 125+ pages of institution-specific insights and national comparisons at no cost.
Built for leaders in strategic enrolment management, student affairs, career development, co-op, work-integrated learning, institutional research, and academic leadership, the report provides data to support planning and decision-making across the student journey.
Register Your InstitutionWhat's Included
Your customized report provides insights into:
- Students' motivations for pursuing post-secondary education and choosing their institution and program
- Academic confidence, student success, and likelihood of graduating
- Financial pressures, sources of stress, and the overall student experience
- International students' experiences, priorities, and plans
- Skills development and the use of AI in academics and career planning
- Career aspirations, workplace readiness, employer interests, and future plans
- Engagement with career services, co-op, work-integrated learning, and experiential learning opportunities
Use the findings to better understand your students and support evidence-based planning across the student journey, from recruitment and student success to career development and institutional planning.
Register Your Institution
About the 2027 Survey
Registration for the 2027 Brainstorm Student Interests Survey is now open to colleges and universities across Canada.
Participation is free. Institutions that promote the survey to their students and receive 200+ completed responses receive a confidential, customized report at no cost.
Register Your InstitutionWhat Participating Institutions
Are Saying
“At Laurier, we find the results of the Brainstorm survey particularly helpful in informing program planning and our student marketing efforts, in addressing accountability and in communication with employers. Student feedback is important to us and this is a good barometer year over year.”
Jan Basso
Assistant Vice-President, Experiential Learning & Career Development, Wilfrid Laurier University
“At Brock, we continue to engage in the Brainstorm Student Career Interests Report as it gives us insight into our students and employer partners, what their interests are, what skills are valued and how those interests change year over year so we can make sure our operations reflect the current student and employer needs. In these changing times, it’s more important than ever to have data driven decisions and reports like this allow us to leverage our resources and ensure that we are providing value to our students and our employer partners with good information and insight.”
Cara Krezek
Director, Co-op, Career & Experiential Education, Brock University
“We have participated in the Brainstorm Student Career Interests Survey annually. From insights about student career goals and workplace readiness to expectations of career services support, the Survey provides timely, reliable Canadian data that helps to inform our services. Understanding the career objectives and employment preferences of our students, particularly within the broader post-secondary context, gives us valuable information that we can leverage to ensure that we are meeting the needs of our students and stakeholders.”
Alice Michaud
Associate Director, Talent Development & Career Services, Conestoga College
“Brainstorm has been an important partner in helping career centres gather data about the changing career needs of both students and employers. The information derived from their annual Student Career Interests Report helps us better focus our efforts and resources to ensure students are career-ready and employers engage with students in meaningful ways.”
Mary-Anne Moroz
Manager, Career Centre & Employer Partnerships, Gordon S. Lang School of Business & Economics at University of Guelph
“Participating in the Brainstorm Career Interests Survey has helped our department in two ways. First, we understand our students better on a variety of measures. This has allowed us to make decisions about our services. Second, the “Weekly” stat helps remind us of key points throughout the year. It has been very worthwhile for us to participate with Brainstorm!”
Stephanie Hayne Beatty
Director, Careers & Experience, Western University
Register for the 2027 Brainstorm Student Interests Survey
The 2027 Brainstorm Student Interests Survey is expected to run from December 2026 through May 2027, giving participating institutions flexibility to choose the best time to promote the survey to their students.
Planning to Launch in December?
Register your institution by November 20, 2026 to be ready to promote the survey when it opens.
Planning to Participate in Winter or Spring?
Register any time before February 28, 2027 to participate during the winter/spring survey period.
Complete the form to register your institution. We'll follow up with everything you need to share the survey with your students.
Questions? Contact info@brainstorm.ca.