Brainstorm Blog

Ideas and insights to help you attract and engage the next generation.

Nov 19th, 2024

Building Diverse Talent Pipelines: Insights from the 2024 Brainstorm Student Career Interests Report

Employers are constantly on the lookout for job-ready graduates who can adapt to the...

Nov 12th, 2024

Closing the Career Preparation Gap: Insights from the 2024 Brainstorm Student Career Interests Report

Career Services professionals play a crucial role in shaping students' professional...

Nov 5th, 2024

Understanding Career Preparation Gaps: Insights from the 2024 Brainstorm Student Career Interests Report

Strategic enrolment management professionals are deeply invested in student outcomes,...

Oct 1st, 2024

Service in Employer Relations: Retaining and Growing Employer Partnerships

(Part 4 of 4 in a series) Service is where employer relations efforts truly pay off. Once an...

Sep 24th, 2024

Sales in Employer Relations: Deepening Relationships and Securing Partnerships

(Part 3 of 4 in a series) Once you’ve captured an employer’s attention through marketing, the...

Sep 17th, 2024

Marketing in Employer Relations: Building Awareness and Opening Doors

(Part 2 of 4 in a series) Marketing is the foundational step in employer relations. Without...

Sep 10th, 2024

The Key to Success in Employer Relations: Connecting Marketing, Sales, and Service

(Part 1 of 4 in a Series) Employer relations is a dynamic process that depends on three...

Sep 18th, 2023

Beyond Academics: Unveiling Students’ Top Motivation for Higher Education

In today's competitive job market, it is crucial for students to make thoughtful decisions regarding higher...

Sep 13th, 2023

Boosting Enrollment: Empowering International Student Success

The journey of pursuing education abroad is an exciting chapter in the lives of countless international students....

Aug 31st, 2023

More than one-third of students regret their major choices: A call for better support.

What Canada's largest study revealed about students' satisfaction with their major...

Oct 18th, 2022

5 (practically) No-Cost, High-Value Actions You Can Take to Build Stronger Relationships with Your Employer Partners

Brainstorm Strategy Group has taken a look at some of the great ideas that came from our recent Employer Engagement...

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The weekly STAT, a brief email featuring new content each week, gives insight into Canadian students’ thoughts on future employers, career services, and recruitment practices. It includes important discussion questions for employers and educators to consider. It also highlights new employment opportunities for campus recruiters and post-secondary professionals.