Graduates

Program Learning Outcomes

Upon completion of the Fundamentals of Student Recruitment Marketing program, graduates will be able to:

Describe the 4Ps in strategic enrolment marketing
Articulate how marketing supports the student recruitment funnel
Develop personas to inform integrated marketing based on the prospective student journey
Outline how program promotion differs from brand marketing or student cycle marketing
Effectively prioritize and execute program promotions
Measure the Return on Investment (ROI) of marketing efforts

(course completed March 2026)

Name	Organization
Alexandra Dosser	NAIT
Amanda McMillan	Douglas College
Anthony Reis	McMaster University
Bumo Mgabe	NAIT
Charlene Pannarale	NAIT
David Pye	NAIT
Eden Valentino	University College of the North
Jared Lenover	McMaster University
Jesse Dorey	McMaster University
Julia McDonell	Queen's University
Julie Blanchette	Université du Québec à Rimouski
Katie Petluch Almas	McMaster University
Leah Fleet	McMaster University
Maureen Gregorio	Humber Polytechnic
Olivia Stankovich	McMaster University
Risha Toney	Humber Polytechnic
Sandra Schwartz	NAIT
Tasha Wheeler	NAIT

(course completed February 2025)

Name	Organization
Ailsa Brown	Simon Fraser University
Cassidy Veason	University of Regina
Courtney Lust	Simon Fraser University
Darla Read	University of Saskatchewan
Eloise Therien	Lethbridge Polytechnic
Eugenia Anton	Toronto Film School
Jennifer Inglis	College of the Rockies
Karen Hortopan	University of Guelph-Humber
Kendra Kobley	Medicine Hat College
Melanie Collins	Schulich School of Music, McGill University
Mikaela Germani	Schulich School of Music, McGill University
Nadine LaRoche	Saint Mary's University
Nancy Czemmel	Schulich School of Music, McGill University
Olena Sivachenko	Carleton University
Priscila Baez Monsanto	Fanshawe College
Rebecca Meaden	University of Saskatchewan
Reggie Waterman	Yorkville University
Sarah Burn	North Island College
Shelly Hou	Justice Institute of British Columbia
Sophie Laurent	Schulich School of Music, McGill University
Tom Virag	Lethbridge Polytechnic

(course completed May 2024)

Name	Organization
Alex Kladov	Okanagan College
Allyssa Tuck	Lethbridge College
Amanda Hardy	Simon Fraser University (SFU)
Brandon Morales Casimiro	St. Lawrence College
Camille Ferland	CPA Atlantic School of Business
Carolina Quinete	St. Lawrence College
Claire Whitters	University of New Brunswick
Coline Casey	Northern Lights College
Darren Giersch	Northern Lights College
Denise Wing	St. Lawrence College
Derek Rischke	Lethbridge College
Emily Kuchta	Toronto Metropolitan University
Heather Zimmerman	Lethbridge College
Jenn Goodwin	Okanagan College
Jing Zhong	Chartered Professional Accountants of BC
Justin Tan	Simon Fraser University
Kevin Parnell	Okanagan College
Kirsten Hearne	Okanagan College
Kristy Clark	Lethbridge College
Lawrence Badanai	Lakehead University
Lindsey Hegadorn	St. Lawrence College
Louis Blais	College of Northern Canada
Marilyn Doherty	St. Lawrence College
Meaghan Jones	University of Regina
Mehgan Cabrera	Okanagan College
Mike Chapman	Vancouver Island University
Naomi Deren	University of Regina
Ron Ostepchuk	Lethbridge College
Shaun Kelly	St. Lawrence College
Taelor Bent	Acadia University
Tiana Langedyk	Okanagan College
Trevor Paquette	Laurentian University of Sudbury
Vanessa Johnson	University of Victoria