Program Learning Outcomes
Upon completion of the Fundamentals of Student Recruitment Marketing program, graduates will be able to:
- Describe the 4Ps in strategic enrolment marketing
- Articulate how marketing supports the student recruitment funnel
- Develop personas to inform integrated marketing based on the prospective student journey
- Outline how program promotion differs from brand marketing or student cycle marketing
- Effectively prioritize and execute program promotions
- Measure the Return on Investment (ROI) of marketing efforts
Class of 2025
(course completed February 2025)
| Name | Organization |
|---|---|
| Ailsa Brown | Simon Fraser University |
| Cassidy Veason | University of Regina |
| Courtney Lust | Simon Fraser University |
| Darla Read | University of Saskatchewan |
| Eloise Therien | Lethbridge Polytechnic |
| Eugenia Anton | Toronto Film School |
| Jennifer Inglis | College of the Rockies |
| Karen Hortopan | University of Guelph-Humber |
| Kendra Kobley | Medicine Hat College |
| Melanie Collins | Schulich School of Music, McGill University |
| Mikaela Germani | Schulich School of Music, McGill University |
| Nadine LaRoche | Saint Mary's University |
| Nancy Czemmel | Schulich School of Music, McGill University |
| Olena Sivachenko | Carleton University |
| Priscila Baez Monsanto | Fanshawe College |
| Rebecca Meaden | University of Saskatchewan |
| Reggie Waterman | Yorkville University |
| Sarah Burn | North Island College |
| Shelly Hou | Justice Institute of British Columbia |
| Sophie Laurent | Schulich School of Music, McGill University |
| Tom Virag | Lethbridge Polytechnic |
Class of Spring 2024
(course completed May 2024)
| Name | Organization |
|---|---|
| Alex Kladov | Okanagan College |
| Allyssa Tuck | Lethbridge College |
| Amanda Hardy | Simon Fraser University (SFU) |
| Brandon Morales Casimiro | St. Lawrence College |
| Camille Ferland | CPA Atlantic School of Business |
| Carolina Quinete | St. Lawrence College |
| Claire Whitters | University of New Brunswick |
| Coline Casey | Northern Lights College |
| Darren Giersch | Northern Lights College |
| Denise Wing | St. Lawrence College |
| Derek Rischke | Lethbridge College |
| Emily Kuchta | Toronto Metropolitan University |
| Heather Zimmerman | Lethbridge College |
| Jenn Goodwin | Okanagan College |
| Jing Zhong | Chartered Professional Accountants of BC |
| Justin Tan | Simon Fraser University |
| Kevin Parnell | Okanagan College |
| Kirsten Hearne | Okanagan College |
| Kristy Clark | Lethbridge College |
| Lawrence Badanai | Lakehead University |
| Lindsey Hegadorn | St. Lawrence College |
| Louis Blais | College of Northern Canada |
| Marilyn Doherty | St. Lawrence College |
| Meaghan Jones | University of Regina |
| Mehgan Cabrera | Okanagan College |
| Mike Chapman | Vancouver Island University |
| Naomi Deren | University of Regina |
| Ron Ostepchuk | Lethbridge College |
| Shaun Kelly | St. Lawrence College |
| Taelor Bent | Acadia University |
| Tiana Langedyk | Okanagan College |
| Trevor Paquette | Laurentian University of Sudbury |
| Vanessa Johnson | University of Victoria |
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