Graduates | Brainstorm Strategy Group

Program Learning Outcomes

Upon completion of the Fundamentals of Student Recruitment Marketing program, graduates will be able to:

Describe the 4Ps in strategic enrolment marketing
Articulate how marketing supports the student recruitment funnel
Develop personas to inform integrated marketing based on the prospective student journey
Outline how program promotion differs from brand marketing or student cycle marketing
Effectively prioritize and execute program promotions
Measure the Return on Investment (ROI) of marketing efforts

(course completed May 2024)

Name	Organization
Alex Kladov	Okanagan College
Allyssa Tuck	Lethbridge College
Amanda Hardy	Simon Fraser University (SFU)
Brandon Morales Casimiro	St. Lawrence College
Camille Ferland	CPA Atlantic School of Business
Carolina Quinete	St. Lawrence College
Claire Whitters	University of New Brunswick
Coline Casey	Northern Lights College
Darren Giersch	Northern Lights College
Denise Wing	St. Lawrence College
Derek Rischke	Lethbridge College
Emily Kuchta	Toronto Metropolitan University
Heather Zimmerman	Lethbridge College
Jenn Goodwin	Okanagan College
Jing Zhong	Chartered Professional Accountants of BC
Justin Tan	Simon Fraser University
Kevin Parnell	Okanagan College
Kirsten Hearne	Okanagan College
Kristy Clark	Lethbridge College
Lawrence Badanai	Lakehead University
Lindsey Hegadorn	St. Lawrence College
Louis Blais	College of Northern Canada
Marilyn Doherty	St. Lawrence College
Meaghan Jones	University of Regina
Mehgan Cabrera	Okanagan College
Mike Chapman	Vancouver Island University
Naomi Deren	University of Regina
Ron Ostepchuk	Lethbridge College
Shaun Kelly	St. Lawrence College
Taelor Bent	Acadia University
Tiana Langedyk	Okanagan College
Trevor Paquette	Laurentian University of Sudbury
Vanessa Johnson	University of Victoria