About Brainstorm

Brainstorm Strategy Group is a purpose-driven enterprise that helps post-secondary institutions and employers advance student success.

We do this by improving how our clients attract, recruit, engage, and support students — from enrolment through to employment — by offering insightful research, strategic advice, conferences, and specialized training.

Who We Are

Brainstorm is a small team dedicated to supporting the higher education professionals and employers who impact student success and educational outcomes.

We developed the Brainstorm Student Success Ecosystem as a holistic model that enables us to identify opportunities to break down silos and facilitate improvements at every stage of the student and new graduate journey.

Learn more about Our Team.

What We Do

We support the work of higher education professionals and employers who guide students in, through, and out of post-secondary education into fulfilling careers. Our clients lead:

• Post-Secondary Marketing, Recruitment & Enrolment
• Student Services & Experience
• Career Development, Work-Integrated Learning & Employer Engagement
• Early Talent Hiring

We support our clients through insightful proprietary research, strategic advisory services, impactful conference experiences, and specialized training and certification programs.

Why We Do It

Student success is built on finding the right academic fit; receiving helpful support and advice; developing valuable skills; experiencing personal growth; exploring career options; and transitioning into fulfilling work.

While it begins with individuals, it impacts the communities in which we thrive, and our society as a whole.

But as our world becomes more complex, the choices and paths for students become more challenging – and more important.

We believe that by supporting the professionals who impact every part of the Student Success Ecosystem, we improve results for both students and organizations while reducing anxiety, costs and missed opportunities.

Our goal is not simply to ensure that students get through the post-secondary education system and start their careers, but that they thrive at every stage of the journey.

Our Programs & Services

Explore our programs, research, and other services by area of interest:

• Strategic Enrolment Management & Marketing – Canada only
• Career Education & Employer Relations – Canada / USA
• Campus Recruitment & Early Talent – Canada / USA

Our Commitment to Equity and Inclusion

We’re dedicated to creating a space where everyone – no matter their race, ethnicity, gender identity, sexual orientation, ability, age, religion, or socio-economic background – feels valued and empowered to share their unique perspectives. We believe diversity, equity, and inclusion are cornerstones of innovation and organizational excellence.

As an organization that partners with employers and post-secondary education professionals to support students, we understand the diversity of student experiences and the importance of developing inclusive solutions that address their unique challenges and create more equitable pathways to success.

Much of our work involves hosting conferences, training programs, and community interactions that are intended to create change and progress for organizations and individuals. We believe we hold a responsibility to ensure these activities represent and create space for diverse voices and views.

We strive to:

• Build a Culture of Belonging: We are committed to creating a safe, inclusive, and welcoming environment where all voices are heard and respected.
• Provide Equal Opportunities: We respect and value everyone for their contribution, celebrating people’s differences, and aim to provide equal opportunities for all; amplifying excluded voices, stories, and perspectives whenever possible.
• Empower Community Collaboration: We value diverse perspectives and seek to partner with communities and organizations that share our commitment to equity.
• Practice Transparent Communication: We encourage and practice transparent communication in all interactions. Our work culture values accountability, kindness, and openness.
• Dismantle Inequities: We acknowledge and aim to dismantle inequities within our programs and services that may be identified by anyone within or external to the organization and to do our best to ensure that all events, reports, surveys, and training program language reflect current equity practices.

We know that equity is a continuous journey. We are dedicated to learning, evolving, and taking actionable steps to ensure a more just and inclusive future for our team, clients, and the broader community.

We also know that we will experience bumps along the way. As a client-informed organization, we welcome and value input and guidance from all members of our community as we pursue this journey.