Managing the MELT

MELT—the students who commit but don’t show up—can be a silent but significant challenge for universities. How can enrollment services teams proactively combat MELT and ensure a smooth transition from admission to arrival? This session will dive into how MSVU addressed their MELT issues post-pandemic, and provide strategies on how other institutions could tackle the issue.

Learning Outcomes

• Approaches in strengthening conversion rates at various levels of statuses
• Communication and automation strategies for effective communication planning
• Analyzing conversion activities and measuring data to inform real time adjustments to conversion planning