Brainstorm Blog

Ideas and insights to help you attract and engage the next generation.

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Oct 3rd, 2025

Employers invest heavily in career fairs—and with good reason. They remain a proven way to meet hundreds of students...

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Sep 26th, 2025

“How well do our programs and services reflect the needs of today’s students?” That question was recently posed...

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Sep 19th, 2025

When people hear the word strategic, they sometimes assume it belongs to senior leaders. In reality, every department,...

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Sep 15th, 2025

What makes students show up for employer events—and what keeps them away? During a recent Brainstorm panel...

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Aug 27th, 2025

Campus recruitment is changing. Students are redefining priorities, AI is shifting how they prepare, and recruiters are...

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Aug 11th, 2025

4-minute read. Ensure your institution has strong SEM leadership that is adequately resourced. Post-secondary...

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Jun 19th, 2025

4-minute read. Tightening budgets and mounting pressures may make Strategic Enrolment Management (SEM) feel out of...

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May 12th, 2025

The 2025 Campus Recruitment Outlook Report reveals an evolving landscape for campus hiring—one shaped by shifting...

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May 12th, 2025

4-minute read. Post-secondary institutions across Canada face unprecedented pressures: demographic shifts, growing...

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Apr 4th, 2025

The post-secondary education sector is facing significant shifts, and the findings from the 2025 SEMM Landscape Survey...

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Nov 26th, 2024

In a recent panel discussion with experienced Employer Relations professionals from universities across Canada and the...

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Nov 19th, 2024

Employers are constantly on the lookout for job-ready graduates who can adapt to the demands of the modern workforce....

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Nov 12th, 2024

Career Services professionals play a crucial role in shaping students’ professional journeys. The Brainstorm Student...

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Nov 5th, 2024

Strategic enrolment management professionals are deeply invested in student outcomes, including career readiness. Data...

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Oct 1st, 2024

(Part 4 of 4 in a series) Service is where employer relations efforts truly pay off. Once an employer has...

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Sep 24th, 2024

(Part 3 of 4 in a series) Once you’ve captured an employer’s attention through marketing, the next step is sales....

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Sep 17th, 2024

(Part 2 of 4 in a series) Marketing is the foundational step in employer relations. Without effective marketing,...

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Sep 10th, 2024

(Part 1 of 4 in a Series) Employer relations is a dynamic process that depends on three interrelated components:...

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Sep 18th, 2023

In today’s competitive job market, it is crucial for students to make thoughtful decisions regarding higher...

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Sep 13th, 2023

The journey of pursuing education abroad is an exciting chapter in the lives of countless international students....

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Aug 31st, 2023

As professionals dedicated to supporting student success, we understand that one of the pivotal decisions a student...

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Oct 18th, 2022

Brainstorm Strategy Group looked at some of the great ideas that came from our Employer Engagement Academy (EEA) and...

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The weekly STAT, a brief email featuring new content each week, gives insight into Canadian students’ thoughts on future employers, career services, and recruitment practices. It includes important discussion questions for employers and educators to consider. It also highlights new employment opportunities for campus recruiters and post-secondary professionals.

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