Brainstorm Blog

Ideas and insights to help you attract and engage the next generation.

Oct 21st, 2025

Discovering Your Gifts: A Medicine Wheel–Inspired Approach to Career Exploration

By Jennifer Powell, Director of Programs and Community Engagement, Brainstorm Strategy Group 3-minute read As part of a...

Oct 3rd, 2025

Building Better Campus Engagement: What Schools Want Employers to Know

Employers invest heavily in career fairs—and with good reason. They remain a proven way to meet hundreds of students...

Sep 26th, 2025

Closing the Gap: How Post-Secondary Leaders Can Keep Pace with Student Expectations

“How well do our programs and services reflect the needs of today’s students?” That question was recently posed...

Sep 19th, 2025

From Silos to Synergy: Making SEM Everyone’s Business

When people hear the word strategic, they sometimes assume it belongs to senior leaders. In reality, every department,...

Sep 15th, 2025

Student Voices: What Drives Student Engagement with Employers?

What makes students show up for employer events—and what keeps them away? During a recent Brainstorm panel...

Aug 27th, 2025

Campus Recruitment Season Is Here: 6 Things Career Centers Need to Know

Campus recruitment is changing. Students are redefining priorities, AI is shifting how they prepare, and recruiters are...

Aug 11th, 2025

Why Strategic Enrolment Management (SEM) Should Matter to Every Board Member

4-minute read. Ensure your institution has strong SEM leadership that is adequately resourced. Post-secondary...

Jun 19th, 2025

Three Things School Leaders Can Start Doing Today to Strengthen Their SEM Strategy (Without Spending a Dime)

4-minute read. Tightening budgets and mounting pressures may make Strategic Enrolment Management (SEM) feel out of...

May 12th, 2025

What’s Ahead in Campus Recruitment: 2025 Outlook Highlights

The 2025 Campus Recruitment Outlook Report reveals an evolving landscape for campus hiring—one shaped by shifting...

May 12th, 2025

Why Strategic Enrolment Management (SEM) Is More Important Than Ever in Uncertain Times

4-minute read. Post-secondary institutions across Canada face unprecedented pressures: demographic shifts, growing...

Apr 4th, 2025

Key Insights from the 2025 SEMM Landscape Survey: Navigating Enrolment, Recruitment, and Student Success

The post-secondary education sector is facing significant shifts, and the findings from the 2025 SEMM Landscape Survey...

Nov 26th, 2024

From Leads to Partnerships: Employer Relations Pro Insights

In a recent panel discussion with experienced Employer Relations professionals from universities across Canada and the...

Nov 19th, 2024

Building Diverse Talent Pipelines: Insights from the 2024 Brainstorm Student Interests Report

Employers are constantly on the lookout for job-ready graduates who can adapt to the demands of the modern workforce....

Nov 12th, 2024

Closing the Career Preparation Gap: Insights from the 2024 Brainstorm Student Interests Report

Career Services professionals play a crucial role in shaping students’ professional journeys. The Brainstorm Student...

Nov 5th, 2024

Understanding Career Preparation Gaps: Insights from the 2024 Brainstorm Student Interests Report

Strategic enrolment management professionals are deeply invested in student outcomes, including career readiness. Data...

Oct 1st, 2024

Service in Employer Relations: Retaining and Growing Employer Partnerships

(Part 4 of 4 in a series) Service is where employer relations efforts truly pay off. Once an employer has...

Sep 24th, 2024

Sales in Employer Relations: Deepening Relationships and Securing Partnerships

(Part 3 of 4 in a series) Once you’ve captured an employer’s attention through marketing, the next step is sales....

Sep 17th, 2024

Marketing in Employer Relations: Building Awareness and Opening Doors

(Part 2 of 4 in a series) Marketing is the foundational step in employer relations. Without effective marketing,...

Sep 10th, 2024

The Key to Success in Employer Relations: Connecting Marketing, Sales, and Service

(Part 1 of 4 in a Series) Employer relations is a dynamic process that depends on three interrelated components:...

Sep 18th, 2023

Beyond Academics: Unveiling Students’ Top Motivation for Higher Education

In today’s competitive job market, it is crucial for students to make thoughtful decisions regarding higher...

Sep 13th, 2023

Boosting Enrollment: Empowering International Student Success

The journey of pursuing education abroad is an exciting chapter in the lives of countless international students....

Aug 31st, 2023

More than one-third of students regret their major choices: A call for better support.

As professionals dedicated to supporting student success, we understand that one of the pivotal decisions a student...

Oct 18th, 2022

No-Cost, High-Value Actions You Can Take to Build Stronger Relationships with Your Employer Partners

Brainstorm Strategy Group looked at some of the great ideas that came from our Employer Engagement Academy (EEA) and...

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The weekly STAT, a brief email featuring new content each week, gives insight into Canadian students’ thoughts on future employers, career services, and recruitment practices. It includes important discussion questions for employers and educators to consider. It also highlights new employment opportunities for campus recruiters and post-secondary professionals.