From Social Media to Campus: Building Connections Through Engagement

Students on campus tend to leave right after their classes, communications teams can easily find them online where we compete for a small fraction of their attention.

We can stay in touch with them that way, but what are we exactly trying to achieve? Is there a way to convert their online engagement into a real-life enriching experience to foster a sense of belonging to the institution?

This session, hosted by Nathalie Roche, will focus on sharing examples of how Université de Saint-Boniface has connected online with students in order to have an impact on their on-campus presence.

Learning Outcomes

• Examine and learn about current trends influencing and shaping student engagement behavior
• Define meaningful goals to improve on-campus engagement using social media
• Gain insights from recent initiatives at Université de Saint-Boniface that can be adapted to help improve on-campus engagement at your school.