Turning the Tide: One Business Department’s Approach to Attracting Domestic Students

In an ever-evolving educational landscape, institutions are facing new challenges in student recruitment. Recent IRCC changes have significantly impacted international student numbers, compelling many to refocus on domestic recruitment. This session will delve into the critical question: Should we rely solely on existing domestic recruitment strategies, or is it time for academic departments to actively engage in the process?

Join us as we share what the Applied Commerce and Management Education department at Red River College Polytechnic is doing to pivot, collaborate, renew and create both internal and external partnerships to work towards embracing this change. We look forward to an engaging session of information sharing and brainstorming as we navigate these new waters and come out stronger in the end.

Learning Outcomes

• Identify partnerships that your academic area can leverage in the pursuit of recruitment
  initiatives.
• Use resources within your department to support departmental activities.
• Evaluate the results of your activities to support future initiatives.

Topic Areas

• Marketing
• Admissions
• Recruitment
• Undergraduate Programs
• Data
• Adult Learners
• Partnerships & Community Engagement
• Pathways / Articulation Agreements