What Today’s Students Want (& How to Give It to Them)

The landscape of domestic student recruitment is shifting rapidly. With rising competition and international student revenues plummeting, attracting and retaining the right domestic students has never been more critical.

Join us for an interactive session exploring what today’s students truly want from their post-secondary experience – and where institutions may be falling short.

We’ll start with the latest research on student expectations, covering key factors like career readiness, affordability, and student support. Then, through group discussions, we’ll exchange strategies, share successful initiatives, and generate fresh ideas to enhance recruitment, engagement, and retention.

Walk away with actionable insights and new perspectives to better meet the needs of today’s students – and strengthen your institution’s competitive edge.

Learning Outcomes

• Understand the latest research on what today’s domestic students prioritize in their post-secondary experience.
• Recognize common areas where institutions may be falling short in meeting student expectations and explore potential improvements.
• Generate ideas to enhance student recruitment, engagement, and retention, strengthening institutional competitiveness through group discussions.