Employer Relations Alliance
Strengthen employer partnerships and expand
student opportunities with peer-tested strategies
and employer insights.
Why should I join the Employer Relations Alliance?
Exclusive to employer relations professionals at post-secondary institutions, ERA supports your success by providing practical tools, direct employer insight, and peer-driven learning to strengthen partnerships and expand student opportunities.
Become a MemberUpcoming Programming
All members receive complimentary access to at least 30 online events per year, including employer panels,
the annual Employer Relations virtual conference, expert-led workshops, practitioner panels,
and facilitated peer roundtables.
Wed, Feb 4 2026
Communicating Your Students’ Unique Strengths and Qualities
This workshop explores how to effectively align employer expectations with student profiles to build trust and credibility.
Participants will gain insights into employer expectations and the data that resonates with them, followed by a collaborative roundtable to brainstorm strategies for showcasing students’ unique strengths and qualities in meaningful ways.
Tue, Feb 17 2026
Hiring Focus Employer Panel: Engineering
- Lindsay Dow, Early Careers Lead, Arcadis
- Rose-Anne Gabriel, Early Talent Program Manager, ABB Inc.
- Megan Herman, Engineering Intern Recruiting Team Lead, Emerging Talent & Careers, Medtronic
- Allie Triglianos, Campus Talent Acquisition Specialist, Human Resources, Langan Engineering & Environmental Services
Thu, Feb 26 2026
Bringing Focus to Employer Relations: Defining Your Team’s Mission
Many career services teams and WIL offices have an overall mission or strategic plan — but few have a clear, focused mission for their employer relations work. Without it, efforts can become fragmented, reactive, or disconnected from organizational goals and employer needs.
This interactive workshop will help you define or refine a mission specific to your employer relations function. Through guided reflection and structured prompts, you’ll clarify the purpose of your work with employers and identify the outcomes you aim to influence. Whether you’re starting from scratch or revisiting an existing statement, you’ll leave with a draft mission and a stronger foundation for planning, alignment, and impact.
Fri, Feb 27 2026
Fourth Fridays Roundtable
Join us each month as we explore topics that matter most to our members.
These roundtable conversations are your opportunity to exchange ideas, share best practices, and discuss strategies.
Feel free to send your topic suggestions to julie@brainstorm.ca.
Please note that these sessions will not be recorded to ensure a space for open and candid discussions.
Tue, Mar 10 2026
Hiring Focus Employer Panel: Banking & Finance
- Jessica Curran, Director of Campus Recruiting, Mowery & Schoenfeld, LLC
- Ashley Silva, Vice President, Human Resources, Oak Hill Advisors
Thu, Mar 19 2026
Inside the Selection Process: What Happens After Students Apply?
Once a student submits their application, what really happens next? This panel brings together campus recruiters who will pull back the curtain on their selection processes—from the application deadline through to the final offer.
Employer relations professionals will gain valuable insights into:
- How hiring teams evaluate student applications
- Who’s involved in the decision-making process
- The role of applicant tracking systems (ATS), AI screening tools, and assessments
- Timelines, touchpoints, and communication expectations
Whether you’re supporting students in navigating recruitment or looking to strengthen your partnerships with employers, this session offers a behind-the-scenes look at how employers are making talent decisions today.
- Jennifer Husband, Director, Early Talent, QuadReal
Tue, Mar 24 2026
Highlights from the 2026 Canadian Campus Recruitment Outlook Report
Gain timely insight into the evolving campus recruitment landscape—and how to better support and advise your employer partners—with an early look at key findings from the 2026 report, including:
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The factors shaping employers’ hiring forecasts
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Top goals driving campus and early talent recruitment programs
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Diversity groups employers are actively seeking to recruit
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Retention rates of new graduate hires after one, two, and three years
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The most significant recruitment challenges, ranked by impact
Based on a national survey of Canadian employers conducted between November 2025 and January 2026, the 2026 Canadian Campus Recruitment Outlook Report offers a comprehensive view of current hiring realities and what employers anticipate in the year ahead.
Fri, Mar 27 2026
Fourth Fridays Roundtable
Join us each month as we explore topics that matter most to our members.
These roundtable conversations are your opportunity to exchange ideas, share best practices, and discuss strategies.
Feel free to send your topic suggestions to julie@brainstorm.ca.
Please note that these sessions will not be recorded to ensure a space for open and candid discussions.
Tue, Apr 14 2026
Employer Panel – Reflections on the 2026 Winter Hiring Season
Gain firsthand insights from employers as they reflect on the latest student recruitment season.
You’ll hear diverse perspectives from employers as they share what worked, what didn’t, and key lessons learned. Questions discussed will include:
- How hot (or not) is the current hiring market?
- How did students’ participation and preparation compare to previous years?
- What are the biggest challenges in student hiring right now?
- What could your partners on campus do to support you?
- What are your expectations looking forward?
Panelists:
- Jade Greer, Early Talent Recruiter, QuadReal
Additional panelists to be announced.
Wed, Apr 15 2026
Faculty Focus: Business Employer Relations
Join other employer relations professionals for a conversation about the current campus recruitment scene for business students.
We’ll discuss topics such as:
- strengthening partnerships with employers
- creating more opportunities
- understanding the needs of business students
Wed, Apr 15 2026
Faculty Focus: Engineering Employer Relations
Join other employer relations professionals for a conversation about the current campus recruitment scene for engineering students.
We’ll discuss topics such as:
- strengthening partnerships with employers
- creating more opportunities
- understanding the needs of engineering students
Fri, Apr 24 2026
Fourth Fridays Roundtable
Join us each month as we explore topics that matter most to our members.
These roundtable conversations are your opportunity to exchange ideas, share best practices, and discuss strategies.
Feel free to send your topic suggestions to julie@brainstorm.ca.
Please note that these sessions will not be recorded to ensure a space for open and candid discussions.
Tue, Apr 28 2026
Hiring Focus Employer Panel: Healthcare & Pharma
What’s really happening in student hiring across different industries?
In these Hiring Focus Panels, employers from the U.S. and Canada share how their student recruitment strategies are changing, what engagement looks like today, and what they’re watching for next—offering timely insight for employer relations professionals.
Tue, May 12 2026
Employer Relations Forum 2026 – Virtual Conference (Day 1)
Join us for two full days of workshops, panel discussions, data-driven insights and practical strategies designed to strengthen your employer partnerships.
Connect with a community of like-minded post-secondary professionals to share best practices and create more opportunities for your students.
Wed, May 13 2026
Employer Relations Forum 2026 – Virtual Conference (Day 2)
Join us for two full days of workshops, panel discussions, data-driven insights and practical strategies designed to strengthen your employer partnerships.
Connect with a community of like-minded post-secondary professionals to share best practices and create more opportunities for your students.
Thu, May 14 2026
Hiring Focus Employer Panel: Accounting & Professional Services
What’s really happening in student hiring across different industries?
In these Hiring Focus Panels, employers from the U.S. and Canada share how their student recruitment strategies are changing, what engagement looks like today, and what they’re watching for next—offering timely insight for employer relations professionals.
Thu, Jun 18 2026
Hiring Focus Employer Panel: Insurance
What’s really happening in student hiring across different industries?
In these Hiring Focus Panels, employers from the U.S. and Canada share how their student recruitment strategies are changing, what engagement looks like today, and what they’re watching for next—offering timely insight for employer relations professionals.
Panelists:
- Stéphanie Joseph, Senior TA Consultant, University Relations, Marsh, Canada, US & Bermuda
- Stephanie Pallante, Early Careers Recruiting Leader, Talent Acquisition, The Cigna Group
- Bruce Soltys, Vice President, Human Resources, Emerging Talent, Travelers
Additional Panelists to be announced.
Thu, Jun 25 2026
Scorecard: Clarifying Strengths & Challenges
What’s Your Score?
Whether you’re new to the Employer Relations Scorecard or have used it before, this webinar is invaluable. For newcomers, it’s a must-attend to understand the scorecard’s benefits. For experienced users, it’s an excellent opportunity to reassess your employer relations priorities and current status.
The Employer Relations Scorecard helps you:
- Discover your rating based on 9 key success factors
- Identify strengths, weaknesses, and areas needing focused attention
- Optimize your efforts for maximum impact
- Improve the efficiency and effectiveness of your operations
- Accelerate success and enhance outcomes
Join us for this highly practical, insightful, and interactive webinar to shed a new light on the opportunities to accelerate your success in employer relations.
Tue, Jul 14 2026
Why a Sales Mindset is the Key to Happiness (and Success) in Employer Relations
A sales mindset in employer relations is not about being pushy, short-sighted, or transactional – it’s the opposite. It’s about aligning your motivation with your mission to support your students, clearly communicating your value proposition, deeply understanding your employer clients’ needs and interests, and investing in long-term relationships.
As an ER professional, it’s your job to be a great listener, behave ethically and authentically, address your clients’ concerns directly, and provide solutions to their challenges – even if that means referring them elsewhere. It’s also your job to focus on numbers – leads, conversions and re-engagements, among others – and enjoy watching your numbers grow while accolades from your employer partners flow in.
Join us for this workshop as we discuss reframing employer relations from a sales mindset and explore how that can not only improve your results, but also your career fulfillment.
Thu, Aug 20 2026
Employer Panel: Expectations for Fall 2026
What’s on the minds of campus recruiters as they prepare for fall 2026? How have their strategies evolved, and what challenges are they anticipating?
Join this expert panel of employer recruiters as they share their expectations for the upcoming hiring season, key trends shaping their approach, and how campus partners can better support their recruitment goals. Gain valuable insights into what’s working, what’s changing, and how to strengthen campus-employer partnerships.
Wed, Aug 26 2026
Innovative Employer Engagement: Beyond Career Fairs
In today’s competitive landscape, fostering meaningful connections between students and employers requires moving beyond standard information sessions and career fairs. This workshop delves into bespoke employer engagement strategies that have proven successful in enhancing student-employer interactions. Participants will explore a range of tailored activities, such as:
– Case competitions
– Industry-specific career nights
– Employer-hosted workshops
– Networking dinners and coffee chats
– Live projects and hackathons
This session will showcase real-world examples and provide insights into how to design unique engagement opportunities that benefit both students and employers.
Wed, Oct 28 2026
Building Long-Term Employer Relationships: Lessons from the Field
Strong employer partnerships don’t happen overnight—they require strategy, persistence, and adaptability. In this panel discussion, experienced employer relations professionals will share real-world case studies of how they’ve built and sustained successful long-term relationships with hiring organizations.
Through a challenge-solution-outcome framework, panelists will provide insights into:
- Overcoming common obstacles in employer engagement
- Strategies that led to stronger, more committed partnerships
- Measurable outcomes and lessons learned along the way
This session offers a unique opportunity to hear practical examples of what works (and what doesn’t) to walk away with actionable ideas to strengthen your own employer relationships.
Thu, Nov 5 2026
Strategic Internal Campus Partnerships for Employer Relations Professionals
Successful employer engagement doesn’t happen in isolation. Strong partnerships with faculty, student organizations, alumni services, and other campus units can amplify employer relations efforts, create more opportunities for students, and align with institutional goals.
This session explores how employer relations professionals can identify strategic partners, establish clear roles and expectations, and navigate challenges such as competing priorities, data sharing, and campus bureaucracy. Panelists will share real-world examples of win-win collaborations that drive student success while strengthening employer engagement.
Mon, Nov 9 2026
Faculty Focus: Business Employer Relations
Join other employer relations professionals for a conversation about the current campus recruitment scene for business students.
We’ll discuss topics such as:
- strengthening partnerships with employers
- creating more opportunities
- understanding the needs of business students
Mon, Nov 9 2026
Faculty Focus: Engineering Employer Relations
Join other employer relations professionals for a conversation about the current campus recruitment scene for engineering students.
We’ll discuss topics such as:
- strengthening partnerships with employers
- creating more opportunities
- understanding the needs of engineering students
Thu, Nov 12 2026
Employer Panel: Reflections on the 2026 Hiring Season
Gain firsthand insights from employers as they reflect on the latest student recruitment season.
You’ll hear diverse perspectives from employers as they share what worked, what didn’t, and key lessons learned. Questions discussed will include:
- How hot (or not) is the current hiring market?
- How did students’ participation and preparation compare to previous years?
- What are the biggest challenges in student hiring right now?
- What could your partners on campus do to support you?
- What are your expectations looking forward?
Tue, Dec 15 2026
The World Needs More Employer Relations (And Employer Relations Needs to Do More)
Employer relations is more than job postings and info sessions—it’s a strategic function that bridges campus and industry, drives student success, and helps employers meet their talent goals. When employers struggle to hire students effectively, they scale back. When they succeed, they invest more. That’s where employer relations comes in.
This session will challenge you to think bigger about your role and the function of employer relations on campus. We’ll explore how to increase your impact, better support employers, and ultimately grow opportunities for students. Whether you’re a team of one or part of a broader career services office, you’ll leave with ideas and inspiration to make your work more powerful and visible.
Walk away with:
• A deeper understanding of how employer relations supports both student and employer success
• Practical strategies to help employers get better hiring results
• Ideas to grow your influence and position employer relations as a strategic asset
Employer Relations is Always Evolving
To be successful, employer relations professionals must continuously adapt. ERA is your shortcut to employer insight, peer-tested strategies, and professional development designed specifically for employer relations professionals.
Become a MemberMembership Benefits
If you can be more strategic, more informed, and more effective when building employer
partnerships to support your students, then everyone wins.
Peer Roundtables
Monthly, facilitated roundtables where employer relations professionals share challenges, successes, and practical approaches to day-to-day work.
Expert Workshops & Practitioner Panels
Learn from experienced employer relations and campus recruitment professionals as they share practical approaches, tested strategies, and lessons learned from the field.
Employer Panels
Hear directly from employers as they share what’s changing in student hiring, what they’re prioritizing, and how campus partners can better support their goals. These sessions provide rare, firsthand insight you can’t get anywhere else.
Employer Relations Forum
Attend the annual two-day online Employer Relations Forum — a flagship professional development experience featuring peer-led sessions, employer panels, and hands-on workshops. Included with membership.
Supportive Network & Affinity Groups
Build meaningful connections with employer relations professionals across the U.S. and Canada through peer groups, shared discussions, and affinity-based conversations.
Employer Relations Scorecard & Tools
Measure your work against critical success drivers, identify priority areas, and focus your efforts using ERA’s Scorecard and supporting workshops and worksheets.
Members-Only Community & Resource Library
Access ERA’s private platform to connect with peers, participate in discussions, and download practical resources, templates, guides, and session recordings.
Member Discounts
Receive special pricing on training programs, conferences, and events — with select discounts available for employer partners.
ERA members rate the value of their membership 4.5/5 stars.
"Even as a seasoned professional in the field, I recognize that best practices are constantly evolving and the labor market continues to shift — along with the needs of both employers and students. That’s why it’s so refreshing to hear testimonials and exchange ideas with like-minded individuals who have adapted and innovated in inspiring ways. I’m especially touched by everyone’s candor and generosity. It’s a great community to be part of. Many thanks to Brainstorm for hosting and bringing us all together."
Manon Cormier-Viel
Co-op coordinator, Université de Moncton
“Brainstorm's Employer Relations Alliance (ERA) effectively addresses a critical need for professional development and networking among post-secondary Employer Relations professionals. Participating in the ERA has allowed me to broaden my knowledge of the labor market and refine my skills in campus recruitment and employer engagement best practices. I've also cultivated dozens of new connections with colleagues and employers nationwide.”
Jia Jia
Manager, Employer Relations, Career Centre, University of Alberta
“After more than a year working with Brainstorm Group and the Employer Relations Alliance, I feel it is among the best professional groups I have ever worked with. The caliber of institutions and professionals that contribute to the whole learning ecosystem means that you aren’t just seeing surface level or broad content, but real specifics and actionable ideas from people who really understand the industry and are grappling with the same challenge. Higher Ed is evolving and ERA does a fantastic job of balancing “getting into the weeds” of employer relations, but then zooming back out so you can see how it all fits together at a strategic level. More than anything though, it’s the network and camaraderie among the group that has led to some great connections and collaboration between top universities that will keep me coming back.”
Doug Surtees
Academic & Career Development Office – Industry and Employer Engagement Specialist - International, The University of British Columbia - Okanagan
“I’ve been a member of the Employer Relations Alliance (ERA) since its launch in May 2023, and the experience has been truly invaluable. As the only person in a dedicated employer relations role on our campus, being part of this community has provided me with critical insight, support, and connection. Whether it's sharing best practices, troubleshooting challenges, or exploring innovative approaches, ERA has strengthened my confidence and capabilities. The impact has extended beyond my role—our entire office has become more engaged and creative in how we approach employer events. I highly recommend joining ERA, especially if you’re new to the field, looking to grow in your role, or working within a small team. The support and value provided by this network have made the membership well worth the investment.”
Colleen Slade
Employer and Community Engagement Coordinator, Career Services, University of Saskatchewan
"What struck me most was the realization that no matter where our university is located in North America, the challenges are the same and, above all, the opportunities are immense. After the forum, I realized that other institutions are no longer competitors, but allies! Every effort that each of us makes contributes to increasing the number of opportunities for students across Canada and the United States! Let's keep working together!"
Achraf Djerbib
Specialist, Business Development and Partnerships, University of Ottawa
"The Employer Relations Alliance (ERA) provided diverse insights from employers, talent acquisition professionals, and campus recruiters to career center staff and other employer relations professionals. These perspectives enhanced my understanding of recruitment trends and timelines for early talent, summer internships, and co-op positions, while also exchanging valuable insights into attracting, hiring and retaining the next generation of students."
Leesa McLeish-Diaz
Employer Engagement Coordinator - EDI, Academic Advising & Career Centre, University of Toronto
"I would highly recommend ERA. In fact, I got so much value from my first year, that we've now signed up eight members of the team so we can all benefit from the professional development and sharing with peers."
Dana Tonus
Manager, Employer Relations & Partnerships, Co-op Career and Experiential Education, Brock University
"ERA provided me with invaluable employer relations information, reports, best practices, and numerous resources, and more importantly, the opportunity to network and collaborate with other members. Highly recommended!"
Kelleen Schonfeldt
Placement Coordinator, Cambrian College
"This is one of the only times I have received professional development that is specific and relevant to my employer relations role in over 10 years."
Lauren Starr
Associate Director, Corporate Recruiting, Career Management, Ivey Business School
"We benefited so much from our first year in ERA that we added additional memberships for 2024."
Barb Kojder
Manager, Business Development, Douglas College
Your Employer Relations Alliance
Join employer relations professionals from over 40 post-secondary institutions across Canada and the U.S., representing a wide range of institution types, regions, and experience levels.
ERA Advisory Council
The Advisory Council includes experienced employer relations leaders who help ensure ERA programming reflects real-world challenges and emerging employer trends.

Janell Ciemiecki
Massachusetts Institute of Technology (MIT)
Employer Relations Manager, Undergraduate Practice Opportunities Program (UPOP)

Jia Jia
University of Alberta
Employer Relations, Career Centre

Barb Kojder
Douglas College
Senior Corporate Relations Liaison, Business Development

Leesa McLeish-Diaz
University of Toronto Scarborough
Employer Engagement Coordinator - EDI, Academic Advising & Career Centre

Douglas Surtees
UBC - Okanagan
Industry and Employer Relations Specialist, Academic and Career Development

Colleen Slade
University of Saskatchewan
Employer and Community Engagement Coordinator, Career Services

Lauren Starr
University of Western Ontario
Associate Director, Corporate Recruiting, Career Management, Ivey Business School

Dana Tonus
Brock University
Manager, Employer Relations & Partnerships, CCEE

Cody Smith
Virginia Tech
Assistant Director, Employer Engagement and Recruitment Services, Career and Professional Development

Denise Byrnes
Yale University
Associate Director of Employer Relations, Office of Career Strategy

Joan Fishburn
University of Colorado Denver
Associate Director of Industry Partnerships and Employer Connections, Employer Relations
Join THE Community for Employer Relations Professionals
Membership in ERA is a highly interactive professional development experience. Member benefits, including participating in events and activities, belong to individual members and cannot be shared. Group memberships are available. Please note that group members must be from the same department within the institution.
Individual
$595/year
1 member account
Group
$995/year
Up to 4 member accounts*
Team
$1,795/year
5-10 member accounts*
Large Team
$2,690/year
11-20 member accounts*
All annual memberships include:
Monthly peer roundtables
Employer panels and employer-led sessions offering direct insight into hiring practices and priorities
Expert-led workshops and practitioner panels
Access to a trusted network of employer relations professionals across the U.S. and Canada
Use of the Employer Relations Scorecard™ and strategic planning tools
Full access to ERA’s members-only community, resources, and recordings
Complimentary registration for the annual Employer Relations Forum
Member discounts on training programs and conferences
Members also receive access to practical resources, including:
The Employer Relations Scorecard™
Employer discovery and consultative question guides
Equity hiring and retention resources
A complimentary copy of The Ultimate Career Fair Guide for Employers
Employer-facing tools and guides to support stronger partnerships
Workshop and panel recordings







































