Employer Relations Alliance

What’s Your Score?

Whether you’re new to the Employer Relations Scorecard or have used it before, this webinar is invaluable. For newcomers, it’s a must-attend to understand the scorecard’s benefits. For experienced users, it’s an excellent opportunity to reassess your employer relations priorities and current status.

The Employer Relations Scorecard helps you:

• Discover your rating based on 9 key success factors
• Identify strengths, weaknesses, and areas needing focused attention
• Optimize your efforts for maximum impact
• Improve the efficiency and effectiveness of your operations
• Accelerate success and enhance outcomes

Join us for this highly practical, insightful, and interactive webinar to shed a new light on the opportunities to accelerate your success in employer relations.

Too often, career centers feel they must personally own every employer relationship to help students succeed. But at many institutions – especially in geographically remote locations – this approach can feel unsustainable and frustrating. Relationship-building takes time, and the return on investment is rarely linear or easy to measure.

In this practical session, you’ll explore how to reframe your approach by tapping into what already exists on your campus and in your surrounding ecosystem. See how to activate alumni, faculty, parents, student organizations, and existing programs to scale employer engagement and increase student access to opportunities – without burning out your team. Perfect for newer professionals or lean teams, this session will provide actionable strategies that save time, increase collaboration, and expand your reach.

Learning Outcomes:

• Identify untapped campus and community partners (ex: faculty, alumni, student orgs) who can amplify employer engagement efforts.
• Apply practical strategies to align existing programs and systems with student employment outcomes – without building new initiatives from scratch.
• Evaluate and prioritize employer engagement efforts based on impact, collaboration potential, and staff capacity.

Presented by: Joe Hayes, Director, External Partnerships & Special Projects, Dartmouth College and Dave McKinley, Assistant Director, Employer Relations, Dartmouth College

As institutions work to strengthen student outcomes, build meaningful partnerships, and respond to evolving employer needs, employer engagement has become more important — and more complex — than ever. But even well-established efforts can be limited by siloed systems, inconsistent messaging, or a lack of shared direction across campus.

This session introduces a practical framework — the 5 Stages of Employer Engagement — to help you assess your current approach and chart a path toward more strategic, integrated, and high-impact partnerships. You’ll explore how the core functions of sales, marketing, and service evolve as institutions mature, and gain a deeper understanding of what it takes to move from reactive coordination to long-term collaboration.

Whether you’re building from the ground up or trying to align cross-campus efforts, you’ll walk away with fresh insights, language to guide internal conversations, and actionable ideas to strengthen your institution’s employer engagement strategy.

This workshop will provide a quick review of the three key pillars of successful employer relations: marketing, sales and service.

Chances are that you’re strongest at one of these and that another represents a weak link in your ability to deepen employer relations and move from transactional interactions to long-term partnerships. 

We’ll discuss how effective marketing should showcase your unique strengths, how sales techniques secure meaningful employer partnerships, and how excellent service ensures long-term satisfaction, retention, and even referrals. 

Whether you’re new to the field or need a quick refresher, this concise session will offer practical insights and actionable tips to elevate your employer relations efforts and create more opportunities for your students. 

When it comes to student hiring, the goal isn’t just to compete for a larger slice — it’s to grow the pie. So what drives employers to hire students — and what makes them come back and hire even more? 

This workshop explores how institutions can play a more strategic role in expanding student hiring by focusing not just on employer engagement, but on employer success.

You’ll explore the core reasons employers hire students, the key factors that lead them to increase hiring, and the common obstacles that prevent them from continuing. We’ll examine how your team can reduce friction in the hiring process, support first-time and small-scale recruiters, and apply sales, marketing, and service strategies to help more employers participate and thrive.

You’ll leave with new tactics to grow the number of employers who hire your students — and increase the volume and consistency of their hiring over time.

Join us each month as we explore topics that matter most to our members.

These roundtable conversations are your opportunity to exchange ideas, share best practices, and discuss strategies.

Feel free to send your topic suggestions to julie@brainstorm.ca.

Please note that these sessions will not be recorded to ensure a space for open and candid discussions.

This workshop explores how to effectively align employer expectations with student profiles to build trust and credibility.

Participants will gain insights into employer expectations and the data that resonates with them, followed by a collaborative roundtable to brainstorm strategies for showcasing students’ unique strengths and qualities in meaningful ways.

Many career services teams and WIL offices have an overall mission or strategic plan — but few have a clear, focused mission for their employer relations work. Without it, efforts can become fragmented, reactive, or disconnected from organizational goals and employer needs.

This interactive workshop will help you define or refine a mission specific to your employer relations function. Through guided reflection and structured prompts, you’ll clarify the purpose of your work with employers and identify the outcomes you aim to influence. Whether you’re starting from scratch or revisiting an existing statement, you’ll leave with a draft mission and a stronger foundation for planning, alignment, and impact.

Join us each month as we explore topics that matter most to our members.

These roundtable conversations are your opportunity to exchange ideas, share best practices, and discuss strategies.

Feel free to send your topic suggestions to julie@brainstorm.ca.

Please note that these sessions will not be recorded to ensure a space for open and candid discussions.

Join us each month as we explore topics that matter most to our members.

These roundtable conversations are your opportunity to exchange ideas, share best practices, and discuss strategies.

Feel free to send your topic suggestions to julie@brainstorm.ca.

Please note that these sessions will not be recorded to ensure a space for open and candid discussions.

Join other employer relations professionals from Business Schools for a conversation about the current campus recruitment scene.

We’ll discuss topics such as:

• strengthening partnerships with employers
• creating more opportunities
• understanding the needs of business students

Join other engineering employer relations professionals for a conversation about the current campus recruitment scene.

We’ll discuss topics such as:

• strengthening partnerships with engineering employers
• creating more opportunities
• understanding the needs of engineering students

Join us each month as we explore topics that matter most to our members.

These roundtable conversations are your opportunity to exchange ideas, share best practices, and discuss strategies.

Feel free to send your topic suggestions to julie@brainstorm.ca.

Please note that these sessions will not be recorded to ensure a space for open and candid discussions.