SEMM Virtual Conference

May 7-8, 2025 | Online

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Leveraging Scholarships to Drive Enrollment

Whether your institution is just starting to explore scholarship-based recruitment or looking to refine its approach, this session offers actionable insights to stay competitive in today’s enrollment landscape.

Join Haley Prentice from the SchoolFinder Group as she moderates an insightful panel featuring representatives from leading post-secondary institutions who are currently navigating the art of using scholarships as a strategic recruitment tool.

Panelists will discuss innovative approaches to designing, marketing, and leveraging scholarships to attract high-potential applicants, enhance diversity, and align with institutional goals. From merit-based awards to unique targeted scholarships, attendees will hear how these initiatives have become game-changers for enrolment management.

Panelists will share success stories, lessons learned, and data-driven strategies that attendees can consider to maximize the impact of using scholarships as a recruitment tool.

Learning Outcomes:

  • Understand how to align scholarship strategies with institutional goals to attract diverse and high-potential applicants.
  • Learn creative ways to market scholarship opportunities effectively to prospective students.
  • Gain insights into measuring the success and ROI of scholarships as a recruitment tool.

Haley Prentice

Community Marketing Manager, SchoolFinder Group

Janet MacDonald

Owner and Scholarship Consultant, mycampusGPS Education Consulting

Meredith Warner

Associate Registrar, Recruitment & Admissions, Lakehead University

Leanne Feeney

Marketing Officer, Algonquin College

Ben Silcox

Manager, Communication & Conversion, Recruitment & Enrolment, University of New Brunswick

Paula Kimpton

Manager, Digital Marketing & Special Projects, York University

Greg Fraser

Head of Guidance, Nepean High School

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