
May 7-8, 2025 | Online
View ProgramLeveraging Scholarships to Drive Enrollment
Whether your institution is just starting to explore scholarship-based recruitment or looking to refine its approach, this session offers actionable insights to stay competitive in today’s enrollment landscape.
Join Haley Prentice from the SchoolFinder Group as she moderates an insightful panel featuring representatives from leading post-secondary institutions who are currently navigating the art of using scholarships as a strategic recruitment tool.
Panelists will discuss innovative approaches to designing, marketing, and leveraging scholarships to attract high-potential applicants, enhance diversity, and align with institutional goals. From merit-based awards to unique targeted scholarships, attendees will hear how these initiatives have become game-changers for enrolment management.
Panelists will share success stories, lessons learned, and data-driven strategies that attendees can consider to maximize the impact of using scholarships as a recruitment tool.
Learning Outcomes:
- Understand how to align scholarship strategies with institutional goals to attract diverse and high-potential applicants.
- Learn creative ways to market scholarship opportunities effectively to prospective students.
- Gain insights into measuring the success and ROI of scholarships as a recruitment tool.
Haley Prentice
Community Marketing Manager, SchoolFinder Group
Janet MacDonald
Owner and Scholarship Consultant, mycampusGPS Education Consulting
Meredith Warner
Associate Registrar, Recruitment & Admissions, Lakehead University
Leanne Feeney
Marketing Officer, Algonquin College
Ben Silcox
Manager, Communication & Conversion, Recruitment & Enrolment, University of New Brunswick
Paula Kimpton
Manager, Digital Marketing & Special Projects, York University
Greg Fraser
Head of Guidance, Nepean High School