Comin’ in Hot: 7 Hot Takes on Canadian Student Recruitment

The manager of Canadian Student Recruitment at Wilfrid Laurier University is not a futurologist, but sometimes he pretends to be one at conferences; or more specifically, he is pretending to be one at this conference. He doesn’t claim to know the future, but after 10 years of holding various leadership positions in Canadian student recruitment, he does have some strong opinions on why things are the way they are, and what that means for the future of the sector. This discussion-based session will begin with 7 bold statements, that you might find debatable. You are invited to join the debate and contribute your prospective to a conversation that will encourage you to challenge conventional thinking, reconsider your strategies, and perhaps agree to disagree about the best ways to recruit your future students.