The Student Recruitment Exchange: What’s In, What’s Out, and What’s Next

The landscape of student recruitment is evolving rapidly, requiring post-secondary institutions to continuously refine their strategies to stay ahead. This interactive session brings together recruitment professionals to share recent initiatives that have yielded strong results and discuss outdated practices they have chosen to leave behind. Through open dialogue, participants will gain insight into innovative approaches that enhance engagement, streamline processes, and improve enrollment outcomes.

By exchanging real-world experiences, attendees will explore the challenges and opportunities that come with adapting recruitment strategies. The session will highlight emerging trends, data-driven decision-making, and creative outreach efforts that resonate with today’s prospective students. Whether you’re looking for fresh ideas or ready to retire ineffective tactics, this discussion will provide actionable takeaways to help shape the future of your recruitment efforts.

Learning Outcomes:

• Identify successful recruitment initiatives that have improved engagement and enrollment.
• Recognize outdated strategies that no longer serve their purpose and understand why they are being phased out.
• Gain practical insights and innovative ideas to implement in your own recruitment strategy.

Discussion Topics:

• What’s one new recruitment initiative your team has tried recently, and what measurable impact has it had?
• What’s a long-standing recruitment practice you’ve decided to let go of, and why?
• How are you balancing the need for innovation with the realities of limited budgets and resources?
• What surprising-insights have you gained from student feedback on your recent recruitment efforts?
• If you had unlimited resources, what’s the first big change you would make to your recruitment strategy?