SEMM Academy View 2025 Program

Understanding Employers’ Challenges and Goals

Based on Brainstorm’s research and work with employers, this presentation will explore the challenges and goals that organizations face when recruiting new talent, particularly from universities and colleges.

By understanding the employer’s perspective, professionals supporting students’ career development will be better equipped to guide students in their job search and career preparation. Attendees will gain valuable insights into what employers prioritize, the hurdles they encounter, and how this knowledge can be used to enhance student-employer alignment, ultimately leading to more successful career outcomes for students.

Graham Donald

Founder & President, Brainstorm Strategy Group

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