The Brainstorm Student Interests Report

Jan Basso

Assistant Vice-President, Experiential Learning & Career Development, Wilfrid Laurier University

“At Laurier, we find the results of the Brainstorm survey particularly helpful in informing program planning and our student marketing efforts, in addressing accountability and in communication with employers. Student feedback is important to us and this is a good barometer year over year.”

Cara Krezek

Director, Co-op, Career & Experiential Education, Brock University

“At Brock, we continue to engage in the Brainstorm Student Career Interests Report as it gives us insight into our students and employer partners, what their interests are, what skills are valued and how those interests change year over year so we can make sure our operations reflect the current student and employer needs. In these changing times, it’s more important than ever to have data driven decisions and reports like this allow us to leverage our resources and ensure that we are providing value to our students and our employer partners with good information and insight.”

Alice Michaud

Associate Director, Talent Development & Career Services, Conestoga College

“We have participated in the Brainstorm Student Career Interests Survey annually. From insights about student career goals and workplace readiness to expectations of career services support, the Survey provides timely, reliable Canadian data that helps to inform our services. Understanding the career objectives and employment preferences of our students, particularly within the broader post-secondary context, gives us valuable information that we can leverage to ensure that we are meeting the needs of our students and stakeholders.”

Mary-Anne Moroz

Manager, Career Centre & Employer Partnerships, Gordon S. Lang School of Business & Economics at University of Guelph

“Brainstorm has been an important partner in helping career centres gather data about the changing career needs of both students and employers. The information derived from their annual Student Career Interests Report helps us better focus our efforts and resources to ensure students are career-ready and employers engage with students in meaningful ways.”

Stephanie Hayne Beatty

Director, Careers & Experience, Western University

“Participating in the Brainstorm Career Interests Survey has helped our department in two ways. First, we understand our students better on a variety of measures. This has allowed us to make decisions about our services. Second, the “Weekly” stat helps remind us of key points throughout the year. It has been very worthwhile for us to participate with Brainstorm!”