Philadelphia, PA | June 12-13, 2024
Campus Recruitment
Accelerator
The ultimate training for building a best-in-class student hiring program.
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Discover new strategies, tactics, and best practices at the Campus Recruitment Accelerator program.
Accelerate your learning
Two days of training that delivers
years of ROI.
Understand the big picture
Make informed decisions based on a deeper understanding of what works.
Learn from the experts
Make connections with peers
and learn from the best.
What if your recruitment team doesn’t
have the right training?
You can’t attract the best
applicants
Money and resources
are wasted
The talent you need accepts
opportunities elsewhere
In this fast-paced program, we cover all the fundamentals for building a best-in-class student hiring program:
Strategic campus recruitment planning
Making your business case to leaders and hiring managers
Fundamentals of leadership, co-op, and internship programs
Target school selection and strategies
Understanding employer branding & your employer value proposition
Building awareness on campus – in person and virtually
Developing effective campus partnerships today
Maximizing your website, social media & 3rd-party tools
Creating impactful events & activities
Embracing diversity, equity and inclusion
Managing the candidate experience and eliminating reneges
Creating Your Action Plan
Implementing metrics to support continuous improvement
Understanding today's students
Differentiating your company on campus
Engaging effectively with students
Brainstorm Strategy Group Inc. is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
Understand the Campus Talent Ecosystem™
The program's curriculum is built around the Campus Talent Ecosystem™ Model. The Model provides context and structure for your learning as well as a pathway to better understand how to become more successful on campus.
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Explore the 10 Factors that Drive Campus Recruitment Success
During the program, you'll use the Campus Talent Scorecard™ to examine your campus recruiting programs and processes in a systematic way that will help you identify your strengths and discover opportunities for improvement.
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Create your Action Plan
Leveraging your learning throughout the program, you'll be well positioned to develop your Action Plan. You'll draft your plan to ensure your participation in the program results in real change in your work and a positive impact on the hiring outcomes of your organization.
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Earn Your Campus Recruitment Accelerator Micro-Credential
Upon successful completion of the Campus Recruitment Accelerator program, graduates will be able to:
- Identify essential components of the campus talent acquisition ecosystem to clarify goals and more effectively work with internal stakeholders.
- Recognize how to authentically convey their organization’s brand with relevant messages and compelling presentations.
- Identify best practices for collaborating with campus partners to execute effective awareness activities and optimize campus events.
More than 500 professionals have graduated from the program from these and many more top employers:
Testimonials
Taylor Torrence
Campus Talent Advisor, UL Solutions
"The Campus Recruitment Accelerator was filled with impactful information and insights on all things campus recruiting. I wasn’t sure what to expect going into this, especially being new to the campus recruiting world, but it did blow my expectations out of the water. I feel I walked out of the event as an entirely new & improved campus professional! "
Ruben Colon Velazquez
Early Careers Program Lead, Mondelez International
"The program is a must for University Relations leaders. The perfectly curated program not only tackled the fundamentals of this profession, but it also offered great insights into current trends and opportunities in the industry. The Forum served as a great networking event, as I was able to meet great peers and share best practices with them. This was, by far, the most well-rounded conference about campus recruiting I have ever attended, and I strongly recommend it!"
Megan B. Echols
Campus and Conference Recruiter, Rentokil Terminix
"I had an amazing time as a first-timer at the Campus Recruitment Accelerator. Not only did I walk away with great strategies to push my organization forward in the campus recruitment space, but I also walked away with a solid new network of colleagues to learn and grow from. Extremely thankful for the opportunity to learn from such a dynamic group of industry-leaders over a two-day period!"
Ashley Silva
AVP, Early Career, Global Atlantic Financial Corp.
"The Campus Recruitment Accelerator was a fantastic opportunity to network with other early career professionals, discuss strategy and challenges, and learn actionable ways to make our programs better. I highly recommend this to anyone who is starting a campus recruiting strategy or scaling your program. There is something for every program. It was a great two days of learning and connecting!"
Katie Schwartz
Manager of Campus Recruitment Program, Buro Happold
"Great content packed into two days of programming! A lot of strong takeaways as we wrap up our intern program and plan for fall virtual recruitment!"
Melissa Rutledge
Talent Acquisition Director & Campus Recruiting Lead, Point B
"This program is a great resource especially for employers of any size who are looking to create a campus recruiting program or enhance their existing program. The opportunities to network with campus contacts and other employers is invaluable."
Samantha Odizor
Campus Recruiter, FTI Consulting
"Knowledgeable instructors and great group discussion. Excellent for both beginners and experienced recruiters alike."
Vincent Gavigan
Manager of Emerging Professionals & University Relations, Fox Rehabilitation
“This event was so valuable, the combination of fundamentals and employer experts provided a real world applications that we are looking to implement immediately. Opportunity to network was invaluable.”
Michelle Kelley
Campus Talent Acquisition Manager, Langan
"The Campus Recruitment Accelerator is an innovative program where you learn about various types of campus recruiting strategies, brainstorm, network, and knowledge share with peers and thought leaders. The program focuses on how to support various campus recruiting clients including internal stakeholders, hiring managers, career services, student groups, candidates, professors, and your own campus recruiting teams! You will leave the forum feeling more knowledgeable, rejuvenated, motivated, and inspired to elevate your campus recruiting initiatives."
Presenters
2024 Facilitators and Panelists
(Additional Facilitators and Panelists to be added soon)
Jasmin Senior Bostic
CSL Behring
Associate Director, Global Early Career Programs and Development (US, Europe, Middle East and Asia)
Graham Donald
Brainstorm Strategy Group Inc.
Founder & President
Nicole Furnia
ABB
Director of University Relations, Early Talent & Employer Branding - US & Americas
Kelly Hart
Temple University
Director of Employer Partnerships, Career Center
Michelle (Fox) Kelley
Langan
Campus Talent Acquisition Manager
Rebecca Krick
The Cigna Group
Recruitment Advisor, Early Careers
Stacy R. McClelland, SHRM-CP
Enterprise Mobility
Group Talent Acquisition Manager, Philadelphia Group
Mary Scott
Scott Resource Group
Founder and Managing Consultant
R. Lynn Sydnor-Epps
University of Delaware
Director, Career Connections & Experiences, Career Center
Christie Vuoto
Villanova University
Director, Industry Advising, Career Center
Program & Schedule
The Campus Recruitment Accelerator training program is designed to provide a fresh perspective on your campus programs; challenge the assumptions that may limit your thinking; and energize you to achieve greater outcomes. To view the program learning outcomes please visit the FAQs section.
Day Two
Thurs, June 13, 2024
Networking Breakfast
9:00 - 9:30
Selection
Target Campus Selection
9:30 - 10:10
Experience
Managing the Candidate Experience
10:10 - 10:45
Networking & Refreshment Break
10:45 - 11:00
Metrics
Benchmarks, Metrics and Evaluation
11:00 - 11:30
Awareness
Differentiating Your Brand on Campus: Improving Engagement & Conveying Culture
11:30 - 12:30
Networking Lunch
12:30 - 1:30
Experience
Students Speak Out on Recruiting Engagement: Expectations and Experiences
1:30 - 2:20
Networking & Refreshment Break
2:20 - 2:30
Mechanics
Leveraging Technology, Systems and Processes
2:30 - 3:10
Planning, Performance & Pipeline
Succeeding with Diversity Recruitment On Campus – Part 1
3:10 - 3:40
Networking & Refreshment Break
3:40 - 3:50
Planning, Performance & Pipeline
Succeeding with Diversity Recruitment On Campus – Part 2
3:50 - 4:30
Planning, Performance & Pipeline
Creating Your Action Plan
4:30 - 5:00
FAQs
Frequently asked questions
Is the Campus Recruitment Accelerator right for me?
If you’ve been in campus recruitment for more than one year and you’re in a role that includes campus recruitment or early talent acquisition then yes, the Accelerator is absolutely right for you! You will discover new tools and strategies for tomorrow, tactics and best practices along with making connections and discovering resources that will support your success and help you to exceed your recruitment goals and advance your career!
If I have less than one year of experience in campus recruitment, is this program right for me?
If you’ve had more than a few weeks and less than one year of campus recruitment experience, the Campus Recruitment Essentials program was built for you. Through this program, you’ll gain confidence in your approach and have a plan to dramatically improve your return on investment on campus.
What are the key program learning outcomes?
Upon successful completion of the Campus Recruitment Accelerator program, graduates will be able to:
- Implement a process for evaluating each component of their campus recruitment strategy under three major pillars (Planning, Pipeline, and Performance) and across all ten key success factors that are critical to building a best-in-class campus recruiting program.
- Describe the concepts, principles, and terminology commonly used in campus recruitment and experiential learning.
- Create their organization's unique value proposition to stakeholders.
- Determine how to navigate relationships with both external and internal stakeholders including prospective early talent, on-campus partners, early talent supervisors, and senior management.
- Identify common practices that will lead to the creation of impactful and engaging branding and marketing assets such as web pages, social media, recruitment events, keep-warm strategies, and other candidate-focused activities.
- Build a business case using key data and metrics to meet business units and larger organizational needs.
- Gain strategies and tools that will support the organizations' diversity, equity, and inclusion recruitment goals.
- Identify the specific strengths and weaknesses of their current campus recruiting programs and prioritize plans for improvement.
What time does the Campus Recruitment Academy start each day?
The Academy begins at 8:30 AM and ends at 5:00 PM each day.
What is included in my registration?
Continental breakfast, lunch and coffee breaks each day.
Is this program entirely in person, virtual or hybrid?
The program is entirely in person. You can be confident knowing that the Academy team is taking all public health measures very seriously and we will follow and request that our delegates follow guidelines at all times.
Is the Fundamentals of Campus Recruiting program still available?
The Campus Recruitment Accelerator is an expanded version of the former Fundamentals of Campus Recruiting program and has replaced that program. If you have less than one year of experience in campus recruitment or if managing student hiring is one of your numerous responsibilities, you should consider completing the Campus Recruitment Essentials program before enrolling in the Accelerator.
If I attended the Fundamentals of Campus Recruiting program in the past, should I register?
The program has undergone major revisions in the past few years. If you attended the program prior to 2021, you'll gain tremendously by joining the program this year.
Who can I contact if I have more questions?
Contact Jennifer Powell, Director of Community Engagement at
jennifer@brainstorm.ca with any questions or concerns you may have.
Venue
Where & When
The event is taking place at Temple University in Philadelphia, Pennsylvania.
Accommodations
There is no “official” hotel for the conference. Delegates requiring accommodation are welcome to choose a hotel that suits their preferences.
Spring 2024 Sponsors
(additional sponsors to be added soon)
Host Sponsor
Event Sponsors
If you're interested in sponsoring the Spring 2024 Campus Recruitment Accelerator,
please contact Jennifer Powell.
Leading employers, universities and colleges rely on Brainstorm for strategic advice, informative insights, and practical professional development.
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