December 5 & 6, 2023

Chicago

Registration is now closed

To find out when the next Campus Recruitment Academy is taking place,
we invite you to join our mailing list.

Presenters

Fall 2023 Facilitators & Panelists

Ashley Silva

Global Atlantic Financial Company

AVP, Talent Acquisition

Elina Feldman

Pepsi Co.

Manager, Campus Operations & Project Management

Graham Donald

Brainstorm Strategy Group Inc.

Founder & President

Nicole Furnia

ABB

Director of University Relations, Early Talent & Employer Branding - US & Americas

Jennifer Powell

Brainstorm Strategy Group Inc.

Director, Community Engagement

Karin Hanson

Michigan State University

Director, Employer Relations and Communications Career Services Network

Kathryn Aho

Senior Talent Acquisition Specialist

Mastercard

Mary Scott

Scott Resource Group

Founder and Managing Consultant

Elizabeth Chominski

University of Illinois at Urbana-Champaign

Director of Corporate Partnerships

Sean Treccia

KPMG

Director of Global Student Recruiting Programs, Marketing & Diversity

Veronica N. Rahim

Purdue University

Director of Employer Engagement Center for Career Opportunities (CCO)

Program

Day One

Tues Dec 5, 2023

9:00 - 9:30

Registration & Breakfast

9:30 - 10:00

Welcome & Introductions

Graham Donald

Founder and President, Brainstorm Strategy Group Inc.

Nicole Furnia

Director of University Relations, Early Talent & Employer Branding - US & Americas, ABB

10:00 - 10:50

Introduction to the Campus Talent Ecosystem & Scorecard

Graham Donald

Founder and President, Brainstorm Strategy Group Inc.

10:50 - 11:05

Networking & Refreshment Break

11:05 - 11:55

Creating Your Strategic Plan for Campus Recruitment

Graham Donald

Founder and President, Brainstorm Strategy Group Inc.

11:55 - 12:30

Selecting and Developing Internal Allies & Supporters

Nicole Furnia

Director of University Relations, Early Talent & Employer Branding - US & Americas, ABB

12:30 - 1:30

Networking Lunch

1:30 - 2:30

Effective Student Engagement: The View from the Front Line

Jennifer Powell

Director, Community Engagement, Brainstorm Strategy Group Inc.

Elizabeth Chominski

Director of Corporate Partnerships, Gies College of Business, University of Illinois at Urbana-Champaign

Karin Hanson

Director, Employer Relations and Communications Career Services Network, Michigan State University

Veronica N. Rahim

Director of Employer Engagement Center for Career Opportunities (CCO), Purdue University

2:30 - 2:40

Networking & Refreshment Break

2:40 - 3:10

Building Your Business Case for Doing Campus Right

Graham Donald

Founder and President, Brainstorm Strategy Group Inc.

3:10 - 3:50

Leveraging Internship, Co-op and Leadership Development Programs

Nicole Furnia

ABB, Director of University Relations, Early Talent & Employer Branding - US & Americas

3:50 - 4:00

Networking & Refreshment Break

4:00 - 4:30

Employer Branding & Your Employer Value Proposition

Graham Donald

Founder and President, Brainstorm Strategy Group Inc.

4:30 - 5:00

Building Awareness, Effective Relationships & Other Marketing Resources

Nicole Furnia

Director of University Relations, Early Talent & Employer Branding - US & Americas, ABB

Day Two

Weds Dec 6, 2023

9:00 - 9:30

Networking Breakfast

9:30 - 10:10

Target Campus Selection

Nicole Furnia

Director of University Relations, Early Talent & Employer Branding - US & Americas, ABB

10:10 - 10:45

Managing the Candidate Experience

Nicole Furnia

Director of University Relations, Early Talent & Employer Branding - US & Americas, ABB

10:45 - 11:00

Networking & Refreshment Break

11:00 - 11:30

Benchmarks, Metrics and Evaluation

Nicole Furnia

Director of University Relations, Early Talent & Employer Branding - US & Americas, ABB

11:30 - 12:30

Differentiating Your Brand on Campus: Improving Engagement & Conveying Culture

Jennifer Powell

Director, Community Engagement, Brainstorm Strategy Group

Sean Treccia

Director of Global Student Recruiting Programs, Marketing & Diversity, KPMG

Ashley Silva

AVP, Talent Acquisition, Global Atlantic Financial Company

Kathryn Aho

Senior Talent Acquisition Specialist, Mastercard

12:30 - 1:30

Networking Lunch

1:30 - 2:20

Students Speak Out on Recruiting Engagement: Expectations and Experiences

Mary Scott

Founder and Managing Consultant, Scott Resource Group

2:20 - 2:30

Networking & Refreshment Break

2:30 - 3:10

Leveraging Technology, Systems and Processes

Graham Donald

Founder and President, Brainstorm Strategy Group Inc.

3:10 - 3:40

Succeeding with Diversity Recruitment On Campus – Part 1

Sean Treccia

Director of Global Student Recruiting Programs, Marketing & Diversity, KPMG

3:40 - 3:50

Networking & Refreshment Break

3:50 - 4:30

Succeeding with Diversity Recruitment On Campus – Part 2

Sean Treccia

Director of Global Student Recruiting Programs, Marketing & Diversity, KPMG

4:30 - 5:00

Creating Your Action Plan

Graham Donald

Founder and President, Brainstorm Strategy Group Inc.

Venue, Directions & Accommodations

Venue

The event is taking place at the Illini Center located at 200 S. Wacker Drive, 19th Floor, Chicago, Illinois, 60606.

Directions & Accommodations

There is no official hotel for the conference, delegates are welcome to choose a location that suits their needs. A list of nearby hotels and directions to the venue can be found here.

Things to Do

Interested in getting to know Chicago more while you’re in the city? Check out Choose Chicago .

Fall 2023 Sponsors

If you're interested in sponsoring the Fall 2023 Campus Recruitment Academy,
please contact Jennifer Powell.

Visiting this site from Canada?

Would you like to go to the Campus Recruitment Academy Canada website?

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