May 21, 2025 | Boston, MA

Campus Recruitment Forum

Winning Strategies for Campus Hiring Excellence.

Stay Ahead of Campus Recruitment Trends

Discover the latest insights on student preferences and strategies to engage early talent effectively.

Practical Strategies for Real Results

Get actionable tactics to optimize your campus recruitment efforts — even when resources are limited.

One-Day, High-Impact Learning

Join industry professionals for a focused, practical conference designed to help you succeed today and in the future.

Register Now

Wednesday, May 21, 2025

Are you up on the trends and changes that impact your success on campus?

Are you implementing proven best practices to attract and engage the best young talent for your company?

Students & grads are always changing. The risks of not staying up-to-date are many:

  • Misalignment of your messaging with the preferences of today’s students
  • Inefficient recruitment processes that waste resources and fail to convert candidates
  • Competitors attracting the top talent that you should be hiring
  • Failure to attract the diverse talent your workforce needs
  • Students reneging on accepted offers
  • Hiring managers not impressed with the talent you attract

8:30 - 9:00 am

Registration & Breakfast

9:00 - 9:15 am

Welcome & Introductions

Graham Donald

Brainstorm Strategy Group Inc.

9:15 - 9:45 am

Moving from Order Taking to Talent Advisory: Best Practices for Building Strategic Hiring Manager Relationships

To truly drive impact in campus recruitment, recruiters need to move beyond fulfilling requests and become trusted talent advisors. This hands-on workshop will explore how to elevate...

Read More

To truly drive impact in campus recruitment, recruiters need to move beyond fulfilling requests and become trusted talent advisors. This hands-on workshop will explore how to elevate your role and build stronger, more strategic partnerships with hiring managers.

Topics include:

  • How to educate stakeholders and align expectations through multi-channel communication
  • Running effective intake calls that set the stage for collaboration and buy-in
  • Establishing realistic timelines and service-level agreements (SLAs) for student hiring
  • Using market data to influence decisions and guide hiring strategy
  • Leveraging functional pipelines to support long-term talent planning

Walk away with practical tools and strategies to strengthen hiring manager relationships and lead more strategic, insight-driven recruitment conversations on campus.

Hide Description

Cheri Hurtubise

Siemens Healthineers

9:45 - 10:30 am

The Early Talent Edge: Building a Better Candidate Journey

Candidate experience has emerged as a top priority for many early talent recruiting teams. It can impact multiple areas...

Read More

Candidate experience has emerged as a top priority for many early talent recruiting teams. It can impact multiple areas including employer brand and reputation, talent attraction, candidate retention and engagement, efficiency and bottom line.

During this session we will discuss some key areas of candidate engagement, ideas for improvement and tools available to assist in improving this process for your teams. Participants will walk away with some actionable strategies to enhance their overall recruiting efforts.

Hide Description

Nicole Furnia

ABB Inc.

10:30 - 10:45 am

Break

10:45 - 11:30 am

Through the Students' Lens: Data-Driven Insights on Recruiting Technology and AI

Join consultant Mary Scott in a data-driven exploration of how students assess employers’ current use of technology throughout the recruiting process...

Read More

Join consultant Mary Scott in a data-driven exploration of how students assess employers’ current use of technology throughout the recruiting process. Access unbiased research that explores candidates’ attitudes, preferences – and experiences with – recruiting platforms and tools. And discover – through the students’ lens – the impact of artificial intelligence [AI] during their job search. Expect findings – mapped to unfiltered data – you won’t hear elsewhere!

Hide Description

Mary Scott

Scott Resource Group

11:30 - 11:45 am

Break

11:45 - 12:30 pm

Cracking the Code: Boosting Student Engagement in Employer Events

This panel brings together experienced career services leaders to share front-line insights on what’s driving — and hindering — student engagement today...

Read More

This panel brings together experienced career services leaders to share front-line insights on what’s driving — and hindering — student engagement today. From standout employer strategies to common missteps, they’ll offer practical, field-tested advice for connecting with students in a challenging engagement landscape.

You’ll gain insights on:

  • What’s Working Now: Strategies that are breaking through and capturing student attention
  • Common Pitfalls: Mistakes employers make — and how to avoid them
  • Diversity & Inclusion: Approaches that reach and engage underrepresented student populations
  • The Career Office Partnership: How employers can collaborate with career teams to drive engagement
  • What’s Next: Emerging trends and predictions for campus recruitment

Hide Description

Marissa Long

Harvard University

Chris Milliken

Merrimack College

Additional Panelists

TBA

12:30 - 1:30 pm

Lunch

1:30 - 2:15 pm

Hot Topic Roundtables

These interactive roundtables are designed to spark in-depth conversations on the most pressing issues and emerging trends in campus recruitment...

Read More

These interactive roundtables are designed to spark in-depth conversations on the most pressing issues and emerging trends in campus recruitment. Participants will have the opportunity to share experiences, exchange ideas, and explore practical strategies for connecting with student talent in a rapidly evolving landscape.

We'll explore topics such as:

  • Building awareness on campus
  • Creating Impactful Events & Activities
  • Navigating AI and automation in early talent recruitment
  • Rethinking events: virtual, in-person, hybrid—what works now?
  • Leveraging data to drive smarter campus strategies

Join us for candid, solutions-focused discussions with peers who get it.

Hide Description

2:15 - 2:30 pm

Break

2:30 - 3:15 pm

Employer Panel: Building Connections, Driving Results – Strategies for Campus Recruitment Success

Campus recruitment continues to evolve—students are more intentional in their choices, expectations are shifting, and employers must...

Read More

Campus recruitment continues to evolve—students are more intentional in their choices, expectations are shifting, and employers must work harder to create meaningful, authentic connections. Attracting top student talent today takes more than visibility; it requires thoughtful, student-centered strategies that reflect your brand, values, and opportunities.

This panel of experienced campus recruiters and employer brand leaders will share practical insights and real-world strategies to navigate today’s key challenges and opportunities in campus recruitment.

We'll explore questions such as:

  • How do you communicate your organization’s culture, values, and growth opportunities to stand out and connect with students?
  • What strategies have you found effective in adapting to student expectations and reducing offer declines or reneges?
  • How is your organization closing the gap between diversity goals and outreach efforts? What partnerships or targeted recruitment strategies have worked well?
  • How are you setting new grads up for success during the transition from student to employee, and what role does early development play in building strong engagement?

Hide Description

Elizabeth Diley

Medtronic

Maura Quinn

Liberty Mutual Insurance

Caitlin Rost

Fifth Third Bank

Michelle Kelley

Langan

3:15 - 3:30 pm

Break

3:30 - 4:15 pm

10 Barriers to Hiring the Best on Campus (And How to Remove Them)

Many employers aren't even aware of the barriers that prevent them from maximizing their impact on campus. Others are aware of roadblocks but...

Read More

Many employers aren't even aware of the barriers that prevent them from maximizing their impact on campus. Others are aware of roadblocks but underestimate how these limit their ability to attract top talent.

Through our research, training, and consulting work with hundreds of employers, and our partnerships with campuses across the continent, we see some common challenges—barriers—that prevent employers from communicating clearly with the right candidates in the most effective ways.

In this interactive session, Graham will spotlight these 10 barriers and share actionable ideas for how employers of all sizes (and with any budget) can overcome them to improve hiring success and support their organization's strategy and early talent goals.

Following the presentation, participants will engage in a role-playing exercise designed to apply these insights.

Leave with practical tools to enhance your impact on campus and attract the right talent effectively.

Hide Description

Graham Donald

Brainstorm Strategy Group Inc.

4:15 - 4:30 pm

Closing Remarks & Wrap-Up

Graham Donald

Brainstorm Strategy Group Inc.

The Campus Recruitment Forum is focused on helping employers implement the latest best practices in student recruitment – and that's exactly why schools should be there!

The program provides a full-day of sharing and interacting with leading employers. You will:

  • Learn what top employers are doing now to recruit students effectively
  • Connect with other employer relations professionals and peers
  • Gain valuable insights into emerging trends and best practices in campus recruitment

Walk away with fresh ideas, actionable strategies, and new employer connections to enhance your employer partnerships.

Nicole Furnia

ABB Inc.

Director - University Relations, Early Talent and Employer Branding, US & Americas

Ashley Silva

Global Atlantic Financial Company

AVP, Talent Acquisition

Michelle Kelley

Langan

Campus Talent Acquisition Manager

Elizabeth Diley

Medtronic

Director - Emerging Talent & Careers

Graham Donald

Brainstorm Strategy Group

Founder & President

Mary Scott

Scott Resource Group

Founder

Maura Quinn

Liberty Mutual Insurance

Vice President, Early Career, Diversity, Equity, and Inclusion (DEI) & Talent Acquisition Programs

Caitlin Rost

Fifth Third Bank

Vice President of Talent Acquisition, University Relations

Cheri Hurtubise

Siemens Healthineers

Head of University & Diversity Recruiting, Americas

Chris Milliken

Merrimack College

Sr. Director, Employer Engagement and Experiential Partnership Development

Marissa Long

Harvard University

Associate Director, Recruiting and Employer Engagement, Mignone Center for Career Success

More Presenters Will Be Announced Soon

“It was an incredibly enriching experience. The intensive program was specifically tailored for early talent professionals, providing deep insights into the latest trends shaping the landscape of early talent recruitment. I gained valuable insights into emerging trends and best practices, equipping me with the knowledge needed to elevate my recruitment strategy, particularly when it comes to hiring Gen Z candidates. I would highly recommend this workshop to my colleagues and fellow professionals in the early talent community. It's a fantastic opportunity to stay ahead of the curve, gain meaningful insights, and enhance your recruitment strategy in today's competitive market.”

Amitoj Sandhu

Manager, Global Early Talent, Dayforce

“The Campus Recruitment Trends & Best Practices is an excellent event that provides campus recruitment professionals with the opportunity to network with and learn from peers across the country!”

Maria Khan

Head of Campus Recruitment, Canada, CGI

“Attending the Trends and Best Practices Session was an eye-opening experience! The insights shared were not only current but also actionable. The session provided a comprehensive understanding of emerging technologies, changing student expectations, and what employers are doing to adapt to the gen Z workforce. Moreover, the best practices shared by industry experts were invaluable . I highly recommend this session to anyone looking to stay ahead of the curve and drive success in their campus engagement strategies.”

Nancy Sammon

Relationship Manager, Career Advancement Centre, Smith School of Business, Queen’s University

“Campus Recruitment Trends & Best Practices is an excellent professional development and industry networking opportunity. I especially appreciate the data insights and relevance to our particular market reality.”

Mai-Gee Hum

Senior National Manager, University Relations and Early Careers, AtkinsRéalis

Registration Rates

Regular rate valid until April 25th, 2025.

Individual

$595$695

per person

Group of 2 to 4

$476$556

per person

Group of 5 or more

$416.50$486.50

per person

The event is taking place at Harvard University in Cambridge, Massachusetts. Only 20 minutes from Boston Logan International Airport. The closest public transportation to Harvard University is the Harvard Square Station on the MBTA Red Line.

There is no “official” hotel for the conference. Delegates requiring accommodation are welcome to choose a hotel that suits their preferences – there are many to choose from around the Harvard campus.

Interested in exploring Boston while you’re in the city? Check out Meet Boston.

Contact Julie Rahmer, Learning, Research & Engagement Lead at julie@brainstorm.ca
with any questions or concerns you may have.

Your Cart
Your cart is empty
Apply Coupon