Chicago, IL

Nobody sees more employers "in action" on campus than the professionals working in career services. The great, the good, and even the bad are on full display and provide an excellent learning opportunity for other employers.

This panel of experienced career services professionals will share insights from what they've seen work for employers across all majors and industries – as well as the experiments that have fallen flat. At a time when change is constant, they'll share examples of what has proven the most effective to attract and engage students today.

We'll explore questions such as:

• Compared to pre- and early pandemic times, what seems to have worked best for employers this past fall?
• What are some of the most common mistakes you see employers make when recruiting students?
• How can employers more effectively reach diverse students on your campus?
• How do you see the relationship between career offices and employers evolving?
• What are your expectations for the campus hiring market in the months to come?

These interactive roundtables are designed to facilitate in-depth discussions on pressing issues and innovative approaches in campus recruitment. Participants will have the opportunity to share experiences, exchange ideas, and explore effective strategies to attract and engage top talent from universities and colleges.

We'll explore topics such as:

• Building Awareness on Campus
• Maximizing Your Website, Social Media, and Other Communications
• Creating Impactful Events & Activities
• Leveraging Data Analytics in Recruitment
• Diversity, Equity, and Inclusion (DEI) Initiatives

With so many organizations vying for the right talent on campus, it can be challenging to make authentic connections and help students understand what differentiates your organization from others. With many employers offering similar value propositions, how do you stand out? How do you build trust so students can make their choice with confidence?

We'll explore questions such as:

• What strategies have been most effective in helping your organization stand out on campus?
• With the challenge of “everyone offering similar value propositions,” how does your organization communicate its culture in a way that feels authentic to students?
• Are there any trends you’re noticing in what students look for in potential employers, and how have you adapted your campus engagement to meet those expectations?
• How does your organization seek and act on feedback from students about their recruitment experience?
• How do you see your organization’s campus branding and engagement evolving over the next few years?

Many employers aren't even aware of the barriers that prevent them from maximizing their impact on campus. Others are aware of roadblocks but underestimate how these limit their ability to attract top talent.

Through Brainstorm's research, training, and consulting work with hundreds of employers, and partnerships with campuses across the continent, we see some common challenges—barriers—that prevent employers from communicating clearly with the right candidates in the most effective ways.

In this interactive session, Graham will spotlight these 10 barriers and share actionable ideas for how employers of all sizes (and with any budget) can overcome them to improve hiring success and support their organization's strategy and early talent goals.

Following the presentation, participants will engage in a role-playing exercise designed to apply these insights - giving them practical tools to enhance their impact on campus and attract the right talent.