Mississauga, ON

Discover the latest insights from the Campus Recruitment Outlook Report, based on a survey of employers across Canada.

In addition to an analysis of recent hiring trends and the forecast for the year ahead, this presentation will share key student hiring benchmarks; the top challenges employers face when recruiting; preferred marketing tools and channels; and, insights into employers’ views and experiences with today’s students.

In the quickly evolving world of campus recruitment, you won’t want to write your next strategy without these insights!

Get ready to dive into an exciting journey of retaining summer interns and transforming them into dynamic campus ambassadors! This presentation will kick off with an introduction to our exciting summer internship program, highlighting its goals and the immense value of keeping our talented interns onboard. We'll explore the incredible benefits of retention, from saving on recruitment costs to nurturing a pipeline of future leaders. Next, we'll dive into the heart of engagement strategies during the internship such as providing interns with thrilling projects, offering them mentorship from industry experts, and fostering a community that makes them feel right at home all while continuing to learn and develop new skills. But the excitement doesn't stop there! We'll guide you through the seamless transition of interns into campus ambassadors. We’ll discuss how our interns, now ambassadors, are back on campus, spreading the word about our brand through events, workshops, and social media buzz. We'll cover their training, onboarding, and the impactful roles they'll play in promoting our company. To ensure our program's success, we'll outline key performance indicators and emphasize the importance of continuous improvement based on feedback. And as we wrap up, we'll recap the benefits and strategies discussed, leaving you with a powerful call to action to support and invest in this program.

Is your organization ready to keep pace in the race to integrate AI into recruitment and talent marketing?

With global AI adoption reaching 72% this year, top employers worldwide are embedding AI into their talent strategies to drive efficiency and measurable impact.

Join us for a hands-on workshop led by Jay Kipps, CHRL, Director of Flint & Steel and HR Tech Modernization Lead at The Martec. Jay will present insights from The Martec’s Global AI Benchmark Study, exploring how the top 100 global employers leverage AI to optimize employer brand activation and enhance campus recruiting. He will share key data on AI's role in budgeting, implementation, and returns, covering specific benefits like cost savings, improved candidate quality, streamlined content approval, and faster hiring processes.

Attendees will walk away with a practical checklist of immediate actions campus recruiters can take to modernize their skills and elevate their brand activation strategies. Whether you’re new to AI or looking to expand its role in your workflows, this workshop will equip you with the insights and tools needed to stay competitive—and to measure your organization’s AI plans against those of leading employers.

Nobody sees more employers "in action" on campus than the professionals working in career services. The great, the good, and even the bad are on full display and provide an excellent learning opportunity for other employers.

This panel of experienced career services professionals will share insights from what they've seen work for employers across all majors and industries – as well as the experiments that have fallen flat. At a time when change is constant, they'll share examples of what has proven the most effective to attract and engage students today.

We'll explore questions such as:

• Compared to pre- and early pandemic times, what seems to have worked best for employers this past fall?
• What are some of the most common mistakes you see employers make when recruiting students?
• How can employers more effectively reach diverse students on your campus?
• How do you see the relationship between career offices and employers evolving?
• What are your expectations for the campus hiring market in the months to come?

When recruiting student talent, it’s time to shift the focus from where they study to who they are. Employers often overemphasize academic programs and technical expertise, but is this truly the best approach? Students choose their majors at 17 or 18 with little real-world experience, yet we hold them to career paths based on those early decisions. Instead, let’s recognize the value of transferable skills and broader experiences.

In this session, we’ll explore ways to remove biases tied to schools, fields of study, and specific skills—biases that hiring managers may unknowingly hold. We’ll also discuss how to identify well-rounded candidates: those who balance academics with work experience, volunteerism, or leadership roles, and who demonstrate strong communication and presence.

Discover how to widen career pathways for students entering your company, and learn why finding great talent that will thrive and stay with your organization doesn’t need to be a complicated process.

These interactive roundtables are designed to facilitate in-depth discussions on pressing issues and innovative approaches in campus recruitment. Participants will have the opportunity to share experiences, exchange ideas, and explore effective strategies to attract and engage top talent from universities and colleges.

We'll explore topics such as:

• Building Awareness on Campus
• Maximizing Your Website, Social Media, and Other Communications
• Creating Impactful Events & Activities
• Leveraging Data Analytics in Recruitment
• Diversity, Equity, and Inclusion (DEI) Initiatives

With so many organizations vying for the right talent on campus, it can be challenging to make authentic connections and help students understand what differentiates your organization from others. With many employers offering similar value propositions, how do you stand out? How do you build trust so students can make their choice with confidence?

We'll explore questions such as:

• What strategies have been most effective in helping your organization stand out on campus?
• With the challenge of “everyone offering similar value propositions,” how does your organization communicate its culture in a way that feels authentic to students?
• Are there any trends you’re noticing in what students look for in potential employers, and how have you adapted your campus engagement to meet those expectations?
• How does your organization seek and act on feedback from students about their recruitment experience?
• How do you see your organization’s campus branding and engagement evolving over the next few years?

Based on the most recent survey of more than 24,000 Canadian students, this presentation will highlight key changes in the interests, preferences, and expectations of your target candidates and how they have evolved in recent years.

Are you still recruiting with tactics and messages from 2020? When it comes to careers, the planet has shifted and every employer needs to understand what drives students’ decisions today.

After this presentation, you’ll be far better prepared to build, or re-build, your talent attraction strategy.