Discover the latest insights from the 2025 Campus Recruitment Outlook Report, based on a survey of employers across Canada.

In addition to an analysis of recent hiring trends and the forecast for the year ahead, this presentation will share key student hiring benchmarks; the top challenges employers face when recruiting; preferred marketing tools and channels; and, insights into employers’ views and experiences with today’s students.

In the quickly evolving world of campus recruitment, you won’t want to write your next strategy without these insights!

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In lean business environments, there’s increasing pressure to ensure that new hires are able to contribute quickly and effectively. That’s why it’s more important than ever for employers to invest in early engagement and career readiness. By building strong partnerships with university career centres, employers can help shape programming that better prepares students for real-world challenges—making the transition from classroom to contribution more seamless.

Join us to explore why this alignment matters and how you can take practical steps to make an impact today.

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This panel brings together experienced career services leaders to share front-line insights on what’s driving — and hindering — student engagement today. From standout employer strategies to common missteps, they’ll offer practical, field-tested advice for connecting with students in a challenging engagement landscape.

You’ll gain insights on:

• What’s Working Now: Strategies that are breaking through and capturing student attention
• Common Pitfalls: Mistakes employers make — and how to avoid them
• Diversity & Inclusion: Approaches that reach and engage underrepresented student populations
• The Career Office Partnership: How employers can collaborate with career teams to drive engagement
• What’s Next: Emerging trends and predictions for campus recruitment in Canada

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These interactive roundtables are designed to spark in-depth conversations on the most pressing issues and emerging trends in campus recruitment. Participants will have the opportunity to share experiences, exchange ideas, and explore practical strategies for connecting with student talent in a rapidly evolving landscape.

We'll explore topics such as:

• Creating Impactful Events & Activities
• Navigating AI and automation in early talent recruitment
• Creating inclusive and accessible recruitment experiences
• Rethinking events: virtual, in-person, hybrid—what works now?
• Leveraging data to drive smarter campus strategies

Join us for candid, solutions-focused discussions with peers who get it.

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Building a sustainable brand on campus can be challenging. It requires strategic planning, consistent effort, and effective engagement with the campus community. This workshop is designed to address these challenges by bringing together individuals to discuss and exchange ideas on brand-building strategies. Acquire valuable insights and practical skills to navigate the complexities of brand building and create a strong, authentic, and resilient presence on campus.

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Campus recruitment continues to evolve—students are more intentional in their choices, expectations are shifting, and employers must work harder to create meaningful, authentic connections. Attracting top student talent today takes more than visibility; it requires thoughtful, student-centered strategies that reflect your brand, values, and opportunities.

This panel of experienced campus recruiters and employer brand leaders will share practical insights and real-world strategies to navigate today’s key challenges and opportunities in campus recruitment.

We'll explore questions such as:

• How do you communicate your organization’s culture, values, and growth opportunities to stand out and connect with students?
• What strategies have you found effective in adapting to student expectations and reducing offer declines or reneges?
• How is your organization closing the gap between diversity goals and outreach efforts?
• How are you setting new grads up for success during the transition from student to employee, and what role does early development play in building strong engagement?

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Join us as we close out the day with an engaging look at what Canada’s university and college students are telling us about the employer brands that resonate most. Based on responses from over 24,500 students, the Brainstorm Top Employer Rankings offer the most authoritative view of brand strength in campus recruitment today.

This session will break down what students value most in potential employers, how expectations are shifting across disciplines, and what the latest data reveals about emerging opportunities and areas for improvement. We’ll also recognize the standout organizations making a measurable impact with student talent—across categories including Business, Engineering, Computer Science, and more.

Celebrate Canada’s top student-rated employers and walk away with actionable insights to strengthen your brand and strategy in the year ahead.

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