Toronto, ON | Dec 11, 2025

Campus Recruitment Forum

Campus Recruitment Forum

Discover What Works Now in Early Talent Attraction.

Stay Ahead of Campus Recruitment Trends

Discover the latest insights on student preferences and strategies to engage early talent effectively.

Practical Strategies for Real Results

Get actionable tactics to optimize your campus recruitment efforts — even when resources are limited.

One-Day, High-Impact Learning

Join industry professionals for a focused, practical conference designed to help you succeed today and in the future.

Register Now

Thursday, Dec 11, 2025

Are you up on the trends and changes that impact your success on campus?

Are you implementing proven best practices to attract and engage the best young talent for your company?

Students & grads are always changing. The risks of not staying up-to-date are many:

  • Misalignment of your messaging with the preferences of today’s students
  • Inefficient recruitment processes that waste resources and fail to convert candidates
  • Competitors attracting the top talent that you should be hiring
  • Failure to attract the diverse talent your workforce needs
  • Students reneging on accepted offers
  • Hiring managers not impressed with the talent you attract

Attending the Campus Recruitment Forum equips you with the latest insights and strategies to mitigate these risks and secure the talent your organization needs.

9:00 - 9:30 am

Registration & Breakfast

9:30 - 10:00 am

Welcome & Introductions

Graham Donald

Brainstorm Strategy Group

10:00 - 10:45 am

What’s Your Campus Talent Score?

How strong is your campus recruitment strategy—and where should you focus next?

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How strong is your campus recruitment strategy—and where should you focus next?

In this fast-paced, interactive session, you’ll explore Brainstorm’s Campus Talent Ecosystem™ framework and use the Concise Campus Talent Scorecard™ to assess your organization’s strengths and opportunities.

You’ll gain:

  • A clear overview of the key components that drive successful campus recruitment and employer engagement.
  • A quick self-assessment to pinpoint priority areas for improvement.
  • Actionable insights and peer ideas you can take back to your team.

Whether you’re refining a mature program or building new campus connections, you’ll leave with a sharper understanding of where you stand—and practical steps to elevate your results.

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Graham Donald

Brainstorm Strategy Group

10:45 - 11:00 am

Break

11:00 - 11:45 am

Session TBA

11:45 am - 12:00 pm

Break

12:00 - 12:45 pm

Cracking the Code: Boosting Student Engagement in Employer Events

Getting students to show up—and stay engaged—is tougher than ever. Competing priorities, packed schedules, and shifting expectations make it...

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Getting students to show up—and stay engaged—is tougher than ever. Competing priorities, packed schedules, and shifting expectations make it challenging for employers to capture student attention. In this panel, experienced career services leaders will share front-line insights on what’s working, what’s not, and what’s next.

  • What strategies are breaking through and actually drawing students in?
  • What common missteps do employers make when trying to engage students?
  • How can recruiters better reach and include underrepresented student populations?
  • What role should the career office play—and how can employers partner more effectively with them?
  • Looking ahead, what changes will shape student engagement and campus recruitment in the coming years?

For recruiters, it’s a chance to hear directly from the people closest to students about how to boost turnout and impact. For employer relations professionals and career staff, it’s an inside look at how to build stronger partnerships that drive better outcomes for everyone.

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Lauren Starr

Ivey Business School

Jennifer Dunk

DeGroote School of Business

Robert Wooden

Dalhousie University

Additional panellists to be announced.

12:45 - 1:45 pm

Lunch

1:45 - 2:30 pm

Hot Topic Roundtables

These interactive roundtables are designed to spark in-depth conversations on the most pressing issues and emerging trends in campus recruitment...

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These interactive roundtables are designed to spark in-depth conversations on the most pressing issues and emerging trends in campus recruitment. Participants will have the opportunity to share experiences, exchange ideas, and explore practical strategies for connecting with student talent in a rapidly evolving landscape.

We'll explore topics such as:

  • Attracting the right candidates
  • Developing your employer brand on campus
  • Hiring earlier and/or more quickly
  • The Impact of AI on recruitment/selection
  • Maximizing your website, social media, and other communications
  • Creating impactful events/activities
  • Leveraging data analytics
  • Diversity, Equity, and Inclusion (DEI) initiatives

Join us for candid, solutions-focused discussions with peers who get it.

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2:30 - 3:15 pm

Understanding Today's Students

The career landscape has changed dramatically—and so have students’ expectations. Drawing on Brainstorm’s latest survey of 24,900+ post-secondary students across Canada...

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The career landscape has changed dramatically—and so have students’ expectations. Drawing on Brainstorm’s latest survey of 24,900+ post-secondary students across Canada, this session reveals the newest trends shaping student interests, job preferences, and decision-making.

Are you still relying on messages and tactics from 2020? Discover what truly drives today’s candidates and how their priorities have evolved in just a few short years.

You’ll leave with fresh, research-backed insights to sharpen your campus recruitment strategy and connect with the next generation of talent more effectively than ever.

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Graham Donald

Brainstorm Strategy Group

3:15 - 3:30 pm

Break

3:30 - 4:00 pm

The Future of Employer Branding & Talent Acquisition on Campus

The future of talent acquisition isn’t just faster—it’s more focused, more cultural, and more candidate-centered. In this session, Jay Kipps shares exclusive insight...

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The future of talent acquisition isn’t just faster—it’s more focused, more cultural, and more candidate-centered. In this session, Jay Kipps shares exclusive insight from Canada’s largest student career preference study to help you segment your messaging, prioritize what matters most to students, and connect with the right talent—without needing a new employer brand. Learn how culture is emerging as the true differentiator, and how data and AI are transforming employer branding into a strategic function that shapes experience, not just messaging. Walk away with practical, research-backed strategies to drive campus results now—and into 2030.

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Jay Kipps

Flint & Steel

4:00 - 4:45 pm

Employer Panel: Trends, Tensions & What’s Ahead

The early talent hiring landscape is shifting fast—AI, evolving student expectations, and changing workplace norms are creating new challenges and opportunities for campus recruitment...

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The early talent hiring landscape is shifting fast—AI, evolving student expectations, and changing workplace norms are creating new challenges and opportunities for campus recruitment. In this panel, campus recruiters and talent leaders will share candid insights into how they’re adapting strategies, engaging students, and planning for what’s next.

  • What’s the biggest shift you’ve seen in student expectations or recruiter strategies?
  • How do you strike a balance between efficiency and building authentic student connections?
  • What do you wish more schools understood about your recruitment needs?
  • What changes could lead to better outcomes for employers, schools and students?

For recruiters, it’s a chance to hear what’s working on the ground and how peers are navigating today’s realities. For employer relations professionals, it’s an inside look at what employers need from campus partners to build stronger, more effective recruitment outcomes.

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Amitoj Sandhu

Dayforce

Michelle Donaghy

theScore

Additional panellists to be announced.

4:45 - 5:00 pm

Program Wrap-Up and Next Steps

Graham Donald

Brainstorm Strategy Group

Additional presenters will be announced soon.

Graham Donald

Brainstorm Strategy Group

Founder & President

Lauren Starr

Ivey Business School

Associate Director, Corporate Recruiting, Ivey Career Management

Amitoj Sandhu

Dayforce

Manager, Global Early Talent

Michelle Donaghy

theScore

Team Lead, Early Talent

Jay Kipps

Flint & Steel

Director

Robert Wooden

Dalhousie University

Director, Management Career Services

Jennifer Dunk

DeGroote School of Business

Manager, MBA Recruitment and Admissions, Student Experience

“It was a very insightful conference. With a mix of employers and university presentations we were able to see two sides of campus recruitment. I am going into the Fall session with new ideas and fresh perspectives!”

Emma Osmancevic

Early Talent, University Relations and Employer Branding Specialist, ABB

“I took so many insights from the program! I was able to bring back a lot of ideas to my team. I would highly recommend this program to individuals who have experience in campus recruitment and are looking to enhance their existing (or new) Early Careers/Talent program at their workplace.”

Veronica Santos

Talent Acquisition Lead, Early Careers, Questrade Financial Group

“It was an incredibly enriching experience. The intensive program was specifically tailored for early talent professionals, providing deep insights into the latest trends shaping the landscape of early talent recruitment. I gained valuable insights into emerging trends and best practices, equipping me with the knowledge needed to elevate my recruitment strategy, particularly when it comes to hiring Gen Z candidates. I would highly recommend this workshop to my colleagues and fellow professionals in the early talent community. It's a fantastic opportunity to stay ahead of the curve, gain meaningful insights, and enhance your recruitment strategy in today's competitive market.”

Amitoj Sandhu

Manager, Global Early Talent, Dayforce

“The Campus Recruitment Trends & Best Practices is an excellent event that provides campus recruitment professionals with the opportunity to network with and learn from peers across the country!”

Maria Khan

Head of Campus Recruitment, Canada, CGI

“I had a wonderful experience! All of the information was very helpful and it was great to learn from others 1:1 during the roundtable discussions.”

Daniela Acosta Roman

Campus Recruiter, Human Resources, ATS Corporation

"The program is a must for University Relations leaders. The perfectly curated program not only tackled the fundamentals of this profession, but it also offered great insights into current trends and opportunities in the industry. The Forum served as a great networking event, as I was able to meet great peers and share best practices with them. This was, by far, the most well-rounded conference about campus recruiting I have ever attended, and I strongly recommend it!"

Ruben Colon Velazquez

Early Careers Program Lead, Mondelez International

“Attending the Trends and Best Practices Session was an eye-opening experience! The insights shared were not only current but also actionable. The session provided a comprehensive understanding of emerging technologies, changing student expectations, and what employers are doing to adapt to the gen Z workforce. Moreover, the best practices shared by industry experts were invaluable . I highly recommend this session to anyone looking to stay ahead of the curve and drive success in their campus engagement strategies.”

Nancy Sammon

Relationship Manager, Career Advancement Centre, Smith School of Business, Queen’s University

“Campus Recruitment Trends & Best Practices is an excellent professional development and industry networking opportunity. I especially appreciate the data insights and relevance to our particular market reality.”

Mai-Gee Hum

Senior National Manager, University Relations and Early Careers, AtkinsRéalis

Registration Rates

If you'd like to hold these rates while you secure the budget needed to attend,
please email Julie Rahmer at julie@brainstorm.ca.

Individual

$595$695

per person

Regular rate
valid until November 7th

Group of 2 to 4

$476$556

per person

Regular rate
valid until November 7th

Group of 5 or more

$416.50$486.50

per person

Regular rate
valid until November 7th

The event is taking place at the PwC Tower, 18 York Street, Suite 2600, Toronto, Ontario.

  • Union Station (subway, GO Train, UP Express) is the closest transit hub—about a 3 minute walk to 18 York Street.
  • Various bus stops are also nearby, including Bay Street at Lake Shore Boulevard West.
  • The PATH underground network connects Union Station and surrounding buildings—including 18 York Street—offering weather-protected, direct access.
  • The Southcore Financial Centre (SFC) - Rates typically start around CAD 24.
  • On-street metered parking—operated by Green P—is also available, particularly on York Street and Wellington Street.

There is no “official” hotel for the conference. Delegates requiring accommodation are welcome to choose a hotel that suits their preferences.

Interested in exploring Toronto while you’re in the city? Check out Destination Toronto.

Contact Julie Rahmer, Learning, Research & Engagement Lead at julie@brainstorm.ca

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