Online | Tuesdays April 27 - May 18, 2027

Employer Engagement
Academy

The micro-credential for post-secondary employer relations professionals.

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Employers’ requirements and their relationships to campuses are evolving.

The changing labor market; AI and other new technologies; the hybrid workplace; the expansion of internship, co-op and other experiential programs; and, expanded efforts towards diversity recruitment are all having a significant impact on the work of employer relations professionals.

Become better equipped to take a more strategic and consultative approach to employer engagement on your campus.

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Improve employer engagement

Become an invaluable resource for your employer partners

Earn your employer engagement certification 

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The Employer Engagement Academy is designed for post-secondary professionals with experience in employer relations who are ready to take a more strategic and consultative approach to their work.

Participants work in career services, employer relations, internship, co-op, Work-Integrated Learning and other areas that partner with employers.

Live interactive workshops and panel discussions

Collaborative group work and discussions

10 hours of active learning

Dedicated web portal with discussion board

Online educational materials (video recordings, slides, worksheets)

Highly experienced and knowledgeable instructors

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Employer Relations Essentials is designed for professionals with up to two years of employer relations experience, helping you build the foundational knowledge, practical skills and confidence needed to manage the day-to-day work effectively.

Explore Employer Relations Essentials

The Employer Engagement Academy is designed for professionals with two or more years of employer relations experience who want to become more strategic and consultative in how they engage employers, deepen relationships and create value for their institution.

  • Apply a consultative framework to transition from transactional "order taker" to a trusted advisor.
  • Navigate complex employer challenges, including AI ethics, recruitment noise, and candidate reneges.
  • Audit current operations using the Employer Relations Scorecard™ to identify and bridge service gaps.
  • Support inclusive talent pipelines by advising employers on workplace culture and retention readiness.
  • Identify high-value strategic partners, using the Lead Gen Playbook.
  • Design innovative, niche engagement models that move beyond the traditional career fair.
  • Construct business cases to help employers justify the ROI of student hiring.
  • Align personal and office goals with the 9 Success Drivers of the ER Ecosystem™.
Expand Learning Outcomes

The Employer Engagement Academy features four, 2.5-hour sessions that include workshops, presentations and panel discussions presented live online over a span of 4 weeks.

Weekly sessions will include opportunities for participants to reflect on their learning, take part in small and large group discussions, meet with their peers, and complete self-guided learning and research assignments.

In addition to the 2.5-hour sessions, it is expected that participants will complete 1-2 hours of homework each week consisting of connecting with co-participants, posting and commenting on discussion board topics, completing workbook exercises, and a final action plan.

With intended learning outcomes, participants will be supported via a dedicated web portal to access educational materials, connect with peers, post and comment on coursework, discuss topics of interest, and share best practices and information over the course of the program.

All 2.5-hour sessions will be recorded and made available for review for 3 months after the completion of the program.

Tuesday, April 27, 2027

1:00 PM - 3:30 PM EST

  • What Is the Role of the Employer Relations Professional?
  • Employers' Top Challenges: How Schools Solve Problems for Their Employer Partners
  • Employer Relations Pro Panel: Focus on Sourcing Leads & Business Development Skills

Tuesday, May 4, 2027

1:00 PM - 3:30 PM EST

  • Panel: How Campus Recruiting Works: The Employers’ Perspective
  • Evaluating your strengths, weaknesses and opportunities with the Employer Relations Scorecard

Tuesday, May 11, 2027

1:00 PM - 3:30 PM EST

  • Creating High Impact Employer Events
  • Building Employer Relations for the Long Term: Creating Client Ecstasy

Tuesday, May 18, 2027

1:00 PM - 3:30 PM EST

  • Helping Your Employer Partners Build a Solid Case to Increase Student Hiring
  • Key Cohort Roundtables: Collaborative Group Work on Common Challenges
  • Next Steps: Turning Learnings into Action Plans

The University of British Columbia

Employer and Alumni Engagement Specialist, UBC Career Centre

Loblaw Companies Limited

Talent Acquisition Specialist

Brainstorm Strategy Group

Founder & President

Brainstorm Strategy Group

Founder & President

Graham Donald is one of North America’s leading experts on attracting, recruiting, and engaging students and graduates. He founded Brainstorm Strategy Group in 2003 where he supports major employers and post-secondary institutions’ success through research, training, and strategic consulting. His clients include KPMG, University of Toronto, Deloitte, GE, McGill University, HSBC, UBC, Rutgers University, PwC, and many others. Each year he is invited to speak at numerous national and international conferences on topics related to attracting and engaging future generations. He also hosts numerous annual conferences and training programs including the Campus Recruitment Forum, the Strategic Enrolment Marketing & Management Forum (SEMM Forum), the Employer Engagement Academy, and the Post-Secondary Leaders Academy. He was Executive Director of the Canadian Association of Career Educators and Employers (CACEE) and the founder of Canada’s first job board for students, Campus WorkLink. He has also held leadership roles at Workopolis, Simply Hired, and Day Communications. He received both his BA and MBA from the University of Toronto.

University of Toronto Mississauga

Assistant Director, Employer Relations & Marketing, Career Centre

Temple University

Director of Student and Employer Engagement

Andersen

Managing Director, Talent Acquisition - Early Career

Langan Engineering & Environmental Services

National Campus Talent Acquisition Manager

Mastercard

Manager, Global Programs (Early Careers)

Purdue University

Director for Operations, Strategic Initiatives and Data Analytics, Center for Career Opportunities

Julie Rahmer

Learning, Research & Engagement Lead

As the Employer Engagement Academy’s dedicated program support person, I’m committed to ensuring that participants and presenters get the most out of their experiences. I am happy to answer questions and provide information and updates to ensure that you are well equipped for this unique learning opportunity.

"The Employer Engagement Academy was an incredibly helpful resource. The workshops, panels, and networking opportunities were invaluable. This academy was a perfect place to build a roadmap for the future and assess my strategic approach to employer engagement. I can't recommend it enough!"

Monica Barry

Associate Director, Employer Relations & Outreach, University of Chicago

"The program was very thoughtfully designed, engaging, and well worth it!"

Ryan Maddox

Assistant Director, Employer Development, Center for Career Engagement, Washington University in St. Louis

"Participating in the Employer Engagement Academy was an enriching experience. The collaborative learning environment, expert guidance, and real-world best practices helped me grow both professionally and personally. I left with actionable tools that I can immediately apply in my work."

Leeandra Durfey

Employer Relations Manager, Leeds School of Business Career Services, CU Boulder Leeds School of Business

"The Employer Engagement Academy was an incredibly valuable experience. It provided ample opportunities to hear and learn from industry leaders, post-secondary practitioners from all over Canada and the US - and learn from their best practices. Additionally, I gained strategies and a new mindset for employer engagement which will be valuable in my work."

Meghan Reid

Co-op & Career Coordinator, Interdisciplinary Co-op and Experiential Education, UBC Okanagan

"This was a phenomenal experience!"

Amber Coyne

Healthcare and Science Industry Specialist, Center for Career Advancement, Binghamton University

"I thoroughly enjoyed participating in the Employer Engagement Academy. The program offered a comprehensive and well-structured approach to understanding and enhancing employer relations in a rapidly evolving landscape. Each session was thoughtfully designed, featuring insightful workshops, expert panel discussions, and practical activities that made the learning experience both engaging and actionable. The Employer Relations Scorecard was a standout resource—an invaluable tool for assessing strengths and identifying areas for improvement in our employer partnerships. The course also addressed critical topics such as adapting to employers' changing expectations, integrating diversity and inclusion efforts, and leveraging technology to enhance recruitment strategies. The mix of collaborative discussions and hands-on assignments provided a perfect balance for immediate application of the concepts covered. I would highly recommend this program to any professional looking to strengthen their skills in employer engagement and stay ahead in this dynamic field."

Conrad Melanson

Co-op Coordinator, Science & Engineering, Université de Moncton

"Great program with a lot of great knowledge shared amongst fellow Employer Relation Specialists with great sessions that were very interactive throughout!"

Kyle (KJ) Freeman

Employer Engagement Specialist, Center for Career Development, University of Notre Dame

"I am honored to have completed this program and grateful to Brainstorm Strategy Group for recognizing this accomplishment. The program was truly an invaluable learning experience, equipping me with consultative, relationship-building, and strategic problem-solving skills essential for effective employer relations. I especially enjoyed the hands-on sessions and collaborative discussions. These allowed me to gain a deeper understanding of how to address employers’ top challenges, co-create impactful events, and support diversity recruitment efforts - enabling me to better position myself as a trusted advisor to employer partners. I highly recommend this program to any career professional looking to elevate their employer engagement strategies and drive meaningful outcomes for both students and organizations."

Garth Gibbes

Associate Director, Corporate Recruiting, Career Management, Ivey Business School

"This program gave me a chance to reflect on some ideas, strategies, and processes that I had in place for my day to day work. The information I learned was invaluable to how I connect with employers and the connections with like minded folks in the industry I made were amazing."

Sharena Cotellesse Payne

Associate Director of Employer Relations and External Partnerships, University Career Center, University of Maryland, College Park

"Participating in this year's Employer Engagement Academy was an extraordinary journey. The opportunity to connect and engage in stimulating discussions with like-minded employer engagement specialists from esteemed post-secondary institutions nationwide proved to be an invaluable asset for my professional growth. The insights and knowledge acquired will greatly contribute to my efforts in engaging employers interested in hiring student talent, as well as providing positive support to those hosting our exceptional students in internships and future co-op opportunities."

Kazi Kabir

External Relations Officer, Arts & Science Co-op, University of Toronto Scarborough

"I highly recommend this program to anyone in the employer relations field, who is interested in learning, sharing best practices, hearing from employer panels, joining in on lively discussions, and building their network, not to mention, receiving a micro-credential once completed! This program was informative, engaging, and probably the best PD I have ever been a part of, and it continues to be, with access to the dashboard, resources, network, and discussion board for six months after the program! Money well spent."

Kelleen Schonfeldt

Partnership Coordinator (Allied Health Sciences), Career Centre, Cambrian College

"I highly recommend this program to professionals involved in Employer Engagement. The program integrates various elements of the employer engagement experience and introduces participants to innovative ideas and diverse perspectives. It also facilitates a deeper understanding of personal strengths and areas for improvement in approaching employer engagement. This program is invaluable not only for newcomers but also for seasoned professionals, providing a platform to exchange insights and knowledge."

Katherine Byron

Assistant Director/Coordinator of Employer Engagement for Students & Alumni, Coastal Carolina University

"I'm excited to put what I've learned into practice, and in turn strengthen relationships between Dalhousie University's employer partners, students, and alumni! This has been a wonderful professional development experience!"

Nia MacFarlane

Coordinator, Employer Engagement & Events Career Services Dalhousie University

"The Employer Engagement Academy gave me more clarity on all the streams concerning employer relations. Hearing the fantastic experiences of panelists and my classmates has provided a wide variety of ideas I can propose and execute inside the institution I work for. I am grateful for receiving the opportunity to participate in this program."

Carlos Davalos

Corporate Relations Liaison, Business Development, Douglas College

"I appreciated the approach presented in the Employer Engagement Academy that provided fundamental strategies and tactics that are proven best practices in relationship building, sales and CRM – which are typically outside of higher education – we were encouraged to use these to add value for our universities and employers."

Chrys Tsilibes

Assistant Director, Corporate Partner Relations, Center for Career Development, University of Connecticut – Stamford

"This was a great program and I have many takeaways for my "idea" whiteboard in my office. As employer developers, we often attend events and conferences for the main purpose of building and fostering new relationships with PD being an additional bonus. This was a great opportunity to give relationship builders their own PD exclusively focused on learning, growing and planning for the future. I would highly recommend!"

Venessa Magny

Talent Partnership Consultant, Goodman School of Business, Brock University

"This program helped me think about my work through a whole new lens. Previously, my team had done okay, but I always felt we were reacting to external pressures. I'm now confident that my team and I can build an employer relations work plan that is intentional and proactive, with clearly defined objectives to guide our work"

Joan Fishburn

Associate Director for Industry Partnerships & Employer Connections, Career Center - Employer Relations, University of Colorado Denver

"As a new person working in this field, the Employer Engagement Academy provided important insights into current issues. I picked up terminology and concepts from discussions, awareness of current employer and student trends. Thanks to this course, and the willingness of experienced participants, I can carry on intelligent discussions with folks at my institute and have meaningful info to share. This program brought me up to speed quickly. The format allowed me to meet others in the industry personally. Through this class, I've forged many new contacts in the field- I feel like I've entered a national cooperative process, and that's pretty exciting!"

Sandy MacKay

Work-Integrated Learning Coordinator, Office of Experiential Education, University of New Brunswick

"The Employer Engagement Academy was an amazing opportunity, professional and down-to-earth. Speakers were informative and engaging on relevant topics. Group activities were thought provoking and provided great insight on what is happening coast to coast with post-secondary employer relations!"

Julie Stuart

Employer Relations Consultant, Career Services, Niagara College Canada

"As someone who started in employer relations in the pandemic, participating in this program was a great opportunity for me to learn more about my area as a whole since everything has been so different for the majority of my time in this role. From breakout sessions with peers, to employer feedback on key topics surrounding our role, to best practices, this program gives employer relations professionals at all levels something to takeaway."

Dylan Tedder

Assistant Director of Employer Relations and Internships, Arkansas State University

"The Employer Engagement Academy allowed me the opportunity to network with amazing professionals and learn great insights on how to build our relationships with employers!"

Erin Bruce

Associate Director, Employer Relations, Eskenazi School of Art, Architecture + Design, Indiana University College of Arts & Sciences

"The Employer Engagement Academy was a very engaging and insightful course that helped me better understand employers’ changing recruitment needs when it comes to hiring students and how I can better support them while navigating the evolving labor market. It was also a great avenue for meeting many other colleagues from various universities across Canada! I am looking forward to implementing some of the takeaways from this course."

Nadira Al-Nasleh, M.Ed.

Employer Engagement and Events Coordinator, Bissett Student Success Centre, Dalhousie University

"The Employer Engagement Academy was such a valuable experience as we spent each week diving into content that impacts the day-to-day work of employer relations professionals. From discussing how employer relations professionals aid their employer partners with their top challenges, to how our work ties into our employers' DEI initiatives, the content was relevant, current and insightful. I also loved making connections with many employer relations professionals from across the country! It was great hearing and learning from employer relations professionals at various stages within this career."

Naomi Pollek

MBA, Manager, Student & Employer Relations, CareerHub, Milwaukee Area Technical College

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FAQs

Who should participate?

This program is designed for post-secondary professionals with two or more years of employer relations experience who are specifically focused on student hiring and career outcomes. This includes those in Career Services, Internship/Co-op offices, Work-Integrated Learning (WIL), and Employer Relations roles. If your goal is to take a more strategic and consultative approach to building stronger talent pipelines and deeper employer partnerships, this academy is for you.

What is the schedule and time commitment?

The core of the program consists of four, 2.5-hour live sessions held over four weeks. In addition to these sessions, participants should expect to complete 1–2 hours of coursework each week consisting of connecting with co-participants, posting and commenting on discussion board topics, completing workbook exercises, and a final action plan.

What happens if I miss a session?

All sessions are recorded and posted to the dedicated web portal within 24 hours. If you miss a session, you can still earn your micro-credential by watching the recording and completing the required coursework. Recordings and program materials remain available for three months after the program concludes.

Is this program specific to a certain region or school size?

No. While discussions provide opportunities to explore different institutional contexts, the consultative strategies and core framework are applicable to post-secondary employer relations across institutions of different sizes and locations.

Can you help me make the case to my manager?

Yes. The Employer Engagement Academy is an investment in strengthening your institution's approach to employer engagement. Participants develop practical strategies and tools they can bring back to their teams, while also learning from employer relations professionals across Canada and the U.S. You will leave the program with an actionable 1-year plan designed to align your professional development with your office's goals.

Please contact julie@brainstorm.ca to request an email template to help articulate the value of participating in the Employer Engagement Academy to your manager.

Registration Rates

Ticket Rate Deadline Individual 3 to 5
(Save 15%)
6 to 8
(Save 25%)
9 or more
(Save 35%)
Advance Rate November 6 $795 $675.75 $596.25 $516.75
Regular Rate March 26 $995 $845.75 $746.25 $646.75
Late Rate May 21 $1,195 $1,015.75 $896.25 $776.75

No refunds will be provided within three weeks of the program. Cancellations three weeks or more before the event date will be refunded less a $100 administration fee.

Substitutions from the same organization are welcome at no cost up to three weeks before the event date.

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