Here’s what’s included
With over 35 pages of insight into Canadian campus hiring activities and 30+ charts and graphs highlighting key findings, the report is designed to help you develop effective student recruitment and communications strategies to attract, engage, and retain top talent.
- Key factors influencing employers’ hiring forecasts
- Top goals of employers’ campus and early talent recruitment programs
- The diversity groups employers are actively seeking on campus
- Retention rates of new grad hires after one, two and three years
- Employers’ top 19 recruitment challenges in rank order
- The number of campuses employers hire from and the average number of students they hire
- The types of activities campus recruiters are typically involved
- % of employers running student ambassador programs
- Employers’ perceptions of the top schools for business, engineering, and computer science
- Rankings of 31 approaches employers are using to build brand awareness
- Changes in hiring levels for full-time, summer, co-op and internship positions
- % of employers who increased, decreased or maintained their previous year’s salary levels
- Top aspects of corporate social responsibility most important to employers
- Insights into implementing co-op, internships, and summer programs as pipelines for talent
- The increasing challenge of reneged offers
- Changes to job application and job acceptance rates
- The top 13 challenges faced by early talent managers in rank order
- Benefits of hiring back co-op and intern talent
- Channels employers are using to reach diverse students
- Most valued relationships on campus
- The number of campuses employers visit in person and virtually
- The top 14 skills employers seek in new student job candidates
- Plus 12 “reality checks” prompting employers to rethink their perceptions and behaviours in light of the data
- And much more…
Quick Facts
- This year’s survey of Canadian employers was conducted online between November 2024 and January 2025
- The survey was distributed via email to more than 2,000 Canadian employers and promoted via LinkedIn
- More than 150 employers are represented in the report
- More than 25 industries are represented
- Employers represented in the report hire in every province and territory
- Participating employers range in size from those with fewer than 100 employees to those with more than 100,000 employees in Canada
Background
Based on an annual survey of Canadian employers, The Canadian Campus Recruitment Outlook Report provides insights into the current state of campus recruiting as well as a forecast of expected hiring. The report covers a wide range of subjects including: hiring statistics, recruitment methods and behaviours, campus activities, preferred skills, key challenges, goals of their recruitment programs, and much more!
The Canadian Campus Recruitment Outlook Report includes key metrics and information about current trends providing employers with everything they need to execute an informed campus recruitment strategy.
Related Products
Drawn from a comprehensive Canadian research study on university and college students’ experiences, career interests, and work preferences, The Brainstorm Reports for Employers provide key insights to enhance campus recruitment strategies. These reports highlight critical student attributes and differentiators relevant to hiring organizations, while posing essential questions to help employers attract top talent.
Customized reports are available to address the unique characteristics of specific student groups, including:
- Recruiting Business Students
- Recruiting Computer Science Students
- Recruiting Engineering Students
- Recruiting Women in STEM
For more information or to purchase a customized report, contact us at info@brainstorm.ca.
