Here’s what’s included
With more than 35 pages of analysis and 30 + charts and graphs, this year’s report explores every facet of campus and early-talent recruiting in Canada, including:
- Key factors influencing employers’ hiring forecasts
- Top goals of employers’ campus and early talent recruitment programs
- The diversity groups employers are actively seeking on campus
- Retention rates of new grad hires after one, two and three years
- The top 19 recruitment challenges, ranked in order of impact
- The number of campuses employers hire from—and how many students they typically hire
- Types of activities and events campus recruiters most often support
- % of employers running student-ambassador programs
- Employers’ perceptions of the top schools for business, engineering, and computer science
- Rankings of 31 approaches employers use to build brand awareness
- Year-over-year changes in hiring levels for full-time, co-op, internship, and summer positions
- Salary trends: % of employers who increased, decreased, or maintained salary levels
- Corporate-social-responsibility priorities that matter most to employers
- Insights into using co-op, internship, and summer programs as pipelines for talent
- The growing challenge of reneged offers
- Changes to job-application and job-acceptance rates
- The top 13 challenges faced by early-talent managers
- Benefits of rehiring former co-op and intern students
- Channels employers are using to reach diverse students
- The most-valued relationships on campus
- The number of campuses employers visit in person and virtually
- The top 14 skills employers seek in new-grad candidates
- Plus 12 “Reality Checks” prompting employers to rethink assumptions in light of new data
- And much more…
Quick Facts
- Survey conducted November 2024 – January 2025
- Distributed to 2,000 + Canadian employers and promoted via LinkedIn
- 150 + employers participated, representing 25 + industries
- Employers hire in every province and territory
- Company sizes range from fewer than 100 employees to 100,000 + in Canada
Background
The Canadian Campus Recruitment Outlook Report is based on Brainstorm’s annual survey of employers across Canada. It explores hiring statistics, recruitment methods, campus activities, preferred skills, key challenges, and more—giving both employers and schools a full view of Canada’s evolving early-talent landscape.
Whether you’re designing a recruitment campaign or building stronger campus partnerships, this report provides the metrics and insights you need to make informed, data-driven decisions.
If you have any questions about the Outlook Report, please contact info@brainstorm.ca.
Interested in more insights like this? Explore all of our research reports.
