Fundamentals of Strategic
Enrolment Management

"The Fundamentals of Strategic Enrolment Management program professional, well-organized online microcredential. Clayton and Jennifer were very informative when covering the program content. I highly recommend this program to anyone interested in learning how their post-secondary institution can leverage strategic enrolment management principles to shape and execute their strategic goals. "

"The program was an informative, well-paced, and interactive opportunity to learn more about the various facets of SEM and its importance. The facilitators and online engaged design of the course provided a comfortable platform that brought scholars and scholar-practitioners together across Canadian institutions."

"If you need help understanding SEM as a whole and as a concept, this course will provide you with a great understanding to leverage at your school."

"If your institution is planning the development of SEM plan, this micro-credential is a must before getting started!"

"Fundamentals of SEM is a great investment for PSI professionals. In particular, Academic leaders will benefit from promoting this micro-credential to staff and faculty to help build a SEM culture at their institution. This introductory course gives you an overview of the essential components to create a SEM Plan and common vocabulary for student-centred strategy."

"I came into this course with very limited knowledge of SEM, and feeling a little intimidated by the topic. The discussion threads and breakout sessions helped reassure me that I was not alone and, by the end of the course, I felt much more confident in my understanding of SEM. I look forward to putting my new learning into action."

"This course has already shifted my perspective on student programming and institutional strategy, reinforcing how SEM plays a role in retention, engagement, and equity in higher education. I’m excited to apply these insights and continue enhancing the first-year experience at Memorial University."

"This was an extremely informative and enjoyable program. I'm very glad I was able to take part. I only regret that I wasn't able to attend all of the sessions synchronously, but I very much appreciate the asynchronous option was available."

"The program was a great overview of SEM Management, providing tangible examples and real life next steps for creating a SEM plan at our institution. The opportunity to learn collaboratively with higher education practitioners across Canada with various roles and insights was incredibly valuable."

"As a faculty member in an organization that is just starting to form a SEMM culture, this course has proven to be valuable in information, resources, and networking."

"Fundamentals of Strategic Enrolment Management micro-credential was very informative. I highly recommend it to everyone involved in SEM or interested to learn about the SEM process."

"This program was fundamental in building my knowledge and understanding of SEM."

"I really enjoyed the course content and the flow of the sessions. The workload is good, especially for busy working professionals. The course was set up really well and the learning dashboard was easy to use."

"This was an excellent crash course on the benefits and applications of SEM. My knowledge is stronger because of it."

"A great overview for those who want to understand the strategy behind enrolment management. The networking opportunities with colleagues from across Canada helped inspire and reassure me that my institution is on the right track."

"The Fundamentals of SEM was an excellent introduction to SEM. The readings were interesting and relevant, the presentations and panels gave me lots to think about, and the conversations were engaging. Clayton Smith was generous with his knowledge and experience - a true leader in the field!"