Fundamentals of Strategic
Enrolment Management

Jennifer Powell is a passionate advocate for student success and is dedicated to empowering the next generation. With over a decade of experience in enrolment management, including roles in marketing, recruitment, admissions, academic advising, work-integrated learning, employer relations, and a college board member. Jennifer has cultivated expertise in creating positive post-secondary experiences and facilitating academic-to-career transitions.

As Director of Programming and Community Engagement at Brainstorm Strategy Group, she leverages her skills as a connector, systems thinker, and solution-oriented professional to support Canadian post-secondary institutions and campus recruitment teams across North America. Jennifer helps organizations refine their approach to student support and recruitment through engaging workshops, webinars, and training sessions.

Her enthusiasm extends to stakeholder relations, event planning, partnerships, marketing, and communications. Jennifer’s forward-thinking and dynamic approach reflects her optimism and unwavering commitment to improving student success and outcomes.

Dr. Clayton Smith is Professor in the Faculty of Education at the University of Windsor and Associate Faculty at Royal Roads University where he teaches in the Graduate Diploma in SEM program. Dr. Smith previously held senior enrolment management positions at the University of Windsor, the State University of New York College of Agriculture and Technology at Cobleskill, Tallahassee Community College in Florida, and the University of Maine at Augusta.

Known for his focus on comparative enrolment management, Dr. Smith has performed collaborative research into the distinctive qualities of enrolment management in the United States and Canada that has allowed educational leaders from both countries to compare and share best practices. Dr. Smith has, with research colleague Susan Gottheil, co-edited SEM in Canada: Promoting Student and Institutional Success in Canadian Colleges and Universities (2011) and The Effectiveness of SEM in Canada: Reflections from the Field (2022). His recent research focuses on the faculty role in SEM, how change management impacts successful SEM institutional implementation, and Canadian enrollment leaders’ reflections on the effectiveness of SEM in Canada.

Dr. Smith is a leader in the field of enrolment management, with special emphasis on the areas of institutional SEM readiness, implementing SEM, enrolment planning, change management, international student affairs, and student success and retention.

Dr. Smith holds a B.A. in Political Science from the University of Southern Maine, an M.A. in Political Science from Drew University, an M.P.A. in Public Administration from the University of Maine, and an Ed.D. in Higher Education from Florida State University. He is a senior consultant with AACRAO Consulting and currently serves as Editor-in-Chief of Strategic Enrollment Management Quarterly.