Strategic Domestic Student Recruitment

Mondays from April 7th - May 6th, 2025 | Online

Transform Your Institution's Recruitment Approach with Industry-Leading Insights

Section Title

In today’s rapidly evolving educational landscape, attracting and enrolling students requires a deep understanding of demographic shifts, innovative technologies, and data-driven strategies. This five-week micro-credential program, designed by leading experts in higher education recruitment, provides the essential knowledge and skills to stay ahead. Each week focuses on a critical element of recruitment, equipping you with tools to attract, engage, and convert prospective students in a competitive marketplace.

Guided by industry experts, you will:

Get a comprehensive overview of the forces shaping student recruitment today

Harness the power of data to refine your recruitment strategy

Learn how to analyze demographic trends to engage and support candidates through tailored approaches that resonate.

Learn how to create compelling messaging that aligns with your institution's values and vision.

Explore strategies to forge meaningful partnerships that extend your reach, strengthen engagement, and boost awareness among target audiences.

Learn to analyze engagement metrics so your strategies remain agile and relevant in a dynamic landscape.

Who Should Enrol?

The program is ideal for mid-to-senior level recruitment officers aiming to advance their careers, current enrolment coordinators, managers and directors responsible for their institution's domestic student strategy, and other professionals who wish to influence and enhance their domestic student recruitment practices and effectively engage the next generation of students.

Join a dynamic learning experience with:

Interactive sessions

5 live and interactive, 2.5-hour sessions for a total of 12.5 hours of active learning

Real-life case studies

Real case studies and examples from Canadian institutions

Facilitated discussions

Highly experienced and approachable instructors

Dedicated learning platform and web portal

Templates, slides, and other real-life materials to draw from

Weekly homework and action plan

Each week participants will complete approximately 1-hr of homework and an action plan based on the topic covered

Program Benefits

Certificate of Completion – Earn a micro-credential that demonstrates your expertise in advanced domestic student recruitment strategies.
Hands-On, Practical Knowledge – Each module includes actionable insights and tools you can apply immediately.
Network with Experts – Learn from renowned industry leaders and connect with other professionals navigating similar challenges.

Program Facilitators

Additional guest speakers will be added soon!

Mary Ross

MHR Consulting

Principal

Dr. Joe Stokes

Ontario Tech University

University Registrar and AVP International

Matt Stiegmeyer

Educational Testing Service Canada, Inc.

Senior Director

Dan Seneker

Saint Mary’s University

Associate Vice-President Enrolment & University Registrar, Enrolment Services

Jackie Cox

Southern Alberta Institute of Technology

Director, Marketing and Recruitment

Danny Friere

Saskatchewan Polytechnic

Director Enrolment Services and Registrar - Student Services

Jennifer Powell

Brainstorm Strategy Group

Director of Programming and Community Engagement

Program & Schedule Outline

The Strategic Domestic Student Recruitment program features five, 2.5-hour sessions that include workshops, presentations, and panel discussions that will be presented live online on Mondays over 5 weeks (no class on Easter Monday) from 1 to 3:30 p.m. (ET).

Weekly sessions will include opportunities for participants to reflect on their learning, participate in small and large group discussions, meet with their peers, and complete self-guided learning assignments.

In addition to the five live sessions, it is expected that participants will complete 1 hour of homework each week. Homework will consist of literature reviews, posting and commenting on discussion board topics, connecting with co-participants, watching video recordings, and/or completing quizzes.

Participants will be supported via a dedicated web portal to access educational materials, connect with peers, post and comment on coursework, discuss topics of interest, and share best practices and information throughout the program.

All live workshops will be recorded and made available for review for 6 months after the completion of the program.

Week 1 - Current Landscape & Innovations in Student Recruitment

Monday, April 7th, 2025

10:00am - 12:00pm PST / 1:00pm - 3:00pm EST

Get a comprehensive overview of the forces shaping student recruitment today. From demographic trends to cutting-edge AI technologies, understand the full range of influences, including globalization, student expectations, competition, and funding constraints. Explore how to leverage AI-driven tools to enhance engagement, personalize communication, and convey your institution’s value to diverse audiences.

Mary Ross

Principal, MHR Consulting

Week 2 - Data-Driven Recruitment

Monday, April 14th, 2025

10:00am - 12:00pm PST / 1:00pm - 3:00pm EST

Harness the power of data to refine your recruitment strategies. This module focuses on identifying your current market, analyzing key metrics, and applying data-driven insights to craft targeted, effective recruitment campaigns. Develop the skills needed to understand your market deeply and utilize data for more precise, impactful outreach.

Dr. Joe Stokes

University Registrar and AVP International, Ontario Tech University

Week 3 - Target Audience Identification

Monday, April 28th, 2025

10:00am - 12:00pm PST / 1:00pm - 3:00pm EST

Building on the foundations of data analysis, this week emphasizes profiling potential students and understanding their diverse backgrounds, needs, and preferences. Learn how to analyze demographic trends to better engage and support your candidates through tailored recruitment approaches that resonate on a personal level.

Matt Stiegmeyer

Senior Director, Educational Testing Service Canada, Inc.

Week 4 - The Intersection Between Marketing & Recruitment and Effective Partnerships

Monday, May 5th, 2025

10:00am - 12:00pm PST / 1:00pm - 3:00pm EST

Discover the power of a strong institutional brand by defining your unique niche and communicating it effectively to prospective students. Learn how to create compelling messaging that aligns with your institution's values and vision. Additionally, explore strategies to forge meaningful partnerships—both within and outside the institution—that extend your reach, strengthen engagement, and boost awareness among target audiences.

Jackie Cox

Director, Marketing and Recruitment, Southern Alberta Institute of Technology

Dan Seneker

Associate Vice-President Enrolment & University Registrar, Enrolment Services, Saint Mary’s University

Week 5 - Execution & Evaluation

Monday, May 12th, 2025

10:00am - 12:00pm PST / 1:00pm - 3:00pm EST

Implement your recruitment strategy effectively and continuously improve through regular evaluation. This final week focuses on using data and feedback loops to measure your recruitment success. Learn to analyze engagement metrics, respond to virtual interactions, and stay current on industry trends, so your strategies remain agile and relevant in a dynamic landscape.

Danny Freire

Director Enrolment Services and Registrar - Student Services, Saskatchewan Polytechnic

Your Action Plan

Register now

Engage in the interactive program

You’ll be on the fast track to becoming a domestic student recruitment pro.

Attract, convert, and retain students

Achieve great results for your institution and advance your career!

Registration Rates

Want to hold the current rate while you secure the budget? Are you trying to calculate a rate for your group and need help or is payment by credit card a challenge?

Let us know if you have any questions at all and we'd be pleased to help. Please email jennifer@brainstorm.ca directly to discuss.

Cancellation Policy

No refunds will be provided within three weeks of the program start date. Cancellations three weeks or more before will be refunded less a $100 administration fee. Substitutions from the same organization are welcome at no cost up to three weeks before the program start date.

Dedicated Support

Jennifer Powell

Director,
Community Engagement

As the SEMM Academy’s dedicated program support person, I’m committed to ensuring that participants and presenters get the most out of their experiences. I am happy to answer questions and provide information and updates to ensure that you are well-equipped for this unique learning opportunity.

FAQs

Frequently asked questions

What is the schedule and time commitment?

The core of the program is five, 2.5-hour live sessions held over 5 weeks on Mondays. In addition to the live sessions, it is expected that participants will complete 1-2 hours of homework each week consisting of literature reviews, posting and commenting on discussion board topics, connecting with co-participants, watching video recordings, and/or completing quizzes.

Will there be recordings?

Yes, all sessions will be recorded and available exclusively to program participants on the dedicated web portal for 6 months after the completion of the program.

What happens if I miss a session?

There’s a good chance that a session or two may conflict with your other commitments. Recordings of sessions will be posted on the web portal along with educational materials within 24 hours of each workshop, so you’ll have plenty of opportunities to catch up.