SEMM Virtual Conference

May 7-8, 2025 | Online

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Harnessing the Future of Digital Advertising: Exploring New Platforms, Digital Out-of-Home, and High School Opportunities

Digital advertising is evolving rapidly with the emergence of new platforms and channels.

This session will explore the growing role of Digital Out-of-Home (DOOH) advertising and the unique opportunities it offers to key audiences, especially within feeder high schools.

Attendees will learn how to adapt their strategies to meet their audience where they are, capitalize on new advertising trends, and enhance content effectiveness across multiple channels.

Learning Outcomes

  • Understand the latest social media platforms and digital channels to effectively engage with your target audience
  • Discover the potential of Digital Out-of-Home (DOOH) advertising and explore opportunities within feeder high schools.
  • Review best practices for creating impactful digital content and ensuring your strategies remain effective in today’s fast-changing landscape.

Dan O’Neil

Co-Founder, Digital Director, OnDeck Marketing

Antoine Ste-Marie

Manager of Recruitment Business Operations , Glendon Campus, York University

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