Smarter CRM Communications: Growing the Complexity of Your Future Student Campaigns

Are your CRM campaigns truly engaging future students, or just filling their inboxes? This webinar is designed for marketing and communications professionals looking to refine their email and text strategies.

Learn how to craft creative, high-impact campaigns that break through inbox clutter with strong branding, purposeful timing, and smarter audience segmentation. Go beyond the basic newsletter—deliver targeted messages that align with students’ interests, drive key CTAs year-round, and create meaningful touchpoints for secondary audiences.

Join us to explore practical techniques for making your CRM work harder for you and your prospective students, leading to stronger engagement and conversion.

Learning Outcomes

• Concrete examples of campaigns and creative that can be implemented for Marketing & Communications professionals who work with future students, beyond just a prospect or admit newsletter.
• A brief analysis of how to handle and communicate with secondary audiences more effectively (parents, guidance counsellors etc.).
• How to level up your communication using CRM learnings even if you’re not using a CRM.