4-minute read
Post-secondary institutions across Canada face unprecedented pressures: demographic shifts, growing competition, evolving student expectations, tightening budgets, and policy changes. In this climate, Strategic Enrolment Management (SEM) is no longer optional—it’s crucial for success.
What Is SEM and Why Does It Matter?
SEM is about aligning everyone—from admissions to academics, from student services to senior leadership—around a shared goal: student success, institutional health, and organizational resilience. In today’s disruptive environment, SEM brings much-needed clarity and focus.
Key Challenges Facing Institutions
1. Declining Domestic Enrolments
Flat or falling domestic enrolments, particularly in rural areas, are driving universities and colleges to compete for the same students. These students, now savvier than ever, prioritize value and career outcomes.
2. Volatile International Recruitment
Geopolitical tensions and visa restrictions have caused some institutions to see a 30–40% drop in international enrolments. Rebuilding trust and pipelines will require time, funding, and strategic effort.
3. Financial Sustainability Risks
With domestic funding stagnant, many institutions relied on international tuition as a financial Band-Aid. As this model falters, tough decisions around program cuts and resource allocation are becoming unavoidable.
4. Changing Student Preferences
Demand for STEM, health, and business programs rises, while arts and humanities enrolments decline. Institutions must adapt their offerings and pathways to align with a shifting labour market.
5. Leadership Turnover
Frequent leadership changes disrupt long-term planning, impact staff morale, and risk creating instability that affects student retention.
SEM: The Solution Institutions Need
SEM is more than just filling seats—it’s about creating a sustainable ecosystem where:
- Students thrive academically and professionally.
- Staff and faculty collaborate toward a shared vision.
- Institutions make proactive, data-driven decisions despite challenges.
When done well, SEM answers critical questions:
- What kind of community are we building?
- Who do we serve, and how can we ensure their success?
Turning Challenges Into Opportunities
This is the moment for institutions to be bold. With SEM, colleges and universities can:
- Reimagine their value to students and stakeholders.
- Redefine pathways for academic and career success.
- Lead with purpose during uncertain times.
In the face of disruption, SEM isn’t just about surviving—it’s about shaping the future with confidence and resilience.
