How Students’ Interests Have Changed Over the Past 5 Years – Part 2

Brainstorm Strategy Group has been conducting extensive research with Canadian students for two decades. Over the past five years alone, Brainstorm has surveyed more than 100,000 university and college students in Canada to explore their interests, intentions, and experiences. Despite the loud declarations of some pundits, changes in attitudes are generally very gradual over the years. However, the past few years have proven to be exceptional.

Join Brainstorm’s president and lead researcher, Graham Donald, as he compares the views of students in 2019 to those of today. How has the pandemic and its various impacts – including virtual schooling, social isolation, inflation, and the rising cost of housing – affected students’ interests and decision-making with regard to post-secondary education? How is it changing their school experience? And how is it changing their transition to further studies or the workplace?

This presentation will likely validate some of what you are seeing personally through your work with students. It will definitely shed light on other areas and provide you with the data you need to take action. And, perhaps most importantly, it will launch conversations between you and your peers from across Canada throughout the SEMM Conference.