Mastering the Art of Connection: Sales Tactics for Higher Ed Professionals

Increased challenges from IRCC changes to provincial funding models require post-secondary institutions to become more competitive than ever before — especially in our own backyards. In this increased competitive landscape, the way we engage with prospective students, their parents, and other key influencers will make all the difference.

From creating meaningful connections to addressing concerns with empathy, attendees will learn how to use sales tactics that drive interactions toward positive outcomes with greater precision.

Whether you’re navigating enrolment challenges, overcoming objections, or highlighting your institution’s value, using sales strategies will empower you to build trust and inspire confidence in every interaction.

This session will benefit those in student recruitment and other student-facing roles, exploring actionable techniques that will elevate your ability to meet prospective students and their supporters where they are, understand their needs, and authentically communicate how your institution can help them achieve their goals. Through real-world examples, role-playing (don’t worry, it will be fun!), and practical insights, you’ll be equipped to turn conversations into conversions.

Learning Outcomes:

• Develop personalized communication strategies that foster genuine connections with prospective students, parents, and other influencers.
• Master objection-handling techniques to effectively address concerns and build confidence in your institution’s value proposition.
• Blend storytelling and data-driven insights to authentically showcase your school’s unique offerings and align them with the aspirations of prospective students.