SEM Administration: A Practitioner’s Guide

Building a community of strategic enrolment management (SEM) within your organization can be a formidable process as it spans teams, departments, and the institution as a whole. As an aspiring leader, coordinator, or front-line facilitator, you may have questions on how you can participate and support the strategic enrolment management of your institution. Sharing your unique perspectives and expertise informs strategy, builds on your institution’s strengths, and leverages your campus community to reach new heights.

This presentation will provide an overview of how you, as a future leader, have a role to play in supporting the strategic enrolment management of your organization. These tactics highlight how you can engage in cross-team collaboration to identify and act on strategic opportunities across divisions to maximize yield through to graduation. By focusing on achieving student success throughout the entirety of the student life cycle, your institution can readily respond to fluctuations in student markets, increase retention and graduation of students, and nurture affinity with your alumni population as advocates of your institution.

Bow Valley College is a two-year comprehensive community college serving 16,000 learners in Calgary, Alberta. Situated on the traditional homelands of the Blackfoot Confederacy, Îyâxe Nakoda, and Tsuut’ina First Nations, and the Métis Nation, the college offers programming in business, community studies, entertainment arts, health and wellness, and technology, along with academic upgrading, E.L.L., and non-credit professional courses. Alongside its main campus in Calgary, satellite campuses service the towns of Airdrie, Banff, Cochrane, and Okotoks.

Learning Outcomes

• Understand the concepts of strategic enrolment management from an institution-wide lens.
• Learn tactics and best practices for engaging in cross-team collaboration to support strategic enrolment management initiatives at your institution.