SEMM Conference 2026 | Brainstorm Strategy Group

"I love coming to this conference and hearing from colleagues. I always get new ideas, and it is great to see that universities and colleges from across the country are dealing with similar challenges and issues."

"I am really excited to be at this event today because I get to meet a lot of people from various colleges and universities across Canada, and outside of Canada as well. It is a great opportunity to share insights, discuss everything happening in the post-secondary sector, and learn from one another."

"This is my first time at the SEMM Forum Conference, and it has been a fantastic experience so far. There are lots of people who have got experience, knowledge, and understanding of SEMM in different ways. The opportunity to be part of the conversion, and to learn from others is absolutely invaluable."

"Attending the SEMM Conference this year again was an absolute game-changer for me! The sessions were incredibly insightful, offering practical strategies and fresh perspectives on everything from recruitment to student success. I especially appreciated the emphasis on data-driven decision-making and the inspiring examples of how other institutions are innovating their enrollment strategies. This conference is a must-attend for any institution/person serious about strategic enrollment management!"

"The SEMM Conference program helps me shape my understanding of the process of managing enrolment and how I can support it through my current role as Registrar. SEMM, in my opinion, is about applying common sense to the work we do, thinking outside the box, and collaborating amongst the team to approach a desired outcome."

Erika Wright

Manager, Corporate Partnerships and Communications, Humber Polytechnic

"I thoroughly enjoyed and found all sessions I attended over the two days to be very timely, relevant, and ultimately valuable in my work."

Holly MacDonald

Assistant Registrar, Student Retention and Academic Services, Cape Breton University

"The conference was such a valuable experience, as attending allowed me to give myself permission to put away other work and focus on the key topics at hand. Although the ability to network, research and analyze enrolment management content is always available to us, conferences with colleagues offer a unique opportunity to sink into the information and networks both organically and with attention. I found it helpful to learn how others were putting the sessions into context for their specific institutions and to get a sense of where we all were, along the SEMM path, in relation to one another. I took many notes, had aha moments, ate well and made new friends! Thanks to the hosts and presenters!"

Blessie Mathew

Assistant Dean, Student Success, Careers, and Experiential Learning (Dean of Students) , University of Alberta

"This was my first SEMM Forum and I was thoroughly impressed by the quality of the sessions and the opportunity to connect with and learn from colleagues across the country. It was a fulfilling experience to hear what challenges we were all facing and to put our heads together to discuss creative solutions. I returned to my institution with a lot to share."

Sharon Aschaiek

Principal, Higher Ed Communications

"The 2022 SEMM Forum was an excellent opportunity to learn about higher education enrolment strategies, tactics, issues and opportunities, and to network with recruitment, advancement and marcomm professionals from institutions across Canada."

"What I like about the SEMM Forum Conference is the networking you get to do. We are all on the same SEMM journey, perhaps at different times, different structures, and it is great to see where everyone is at. To network and learn best practices, as it is a constant learning, education journey."

"I have been at the SEMM Forum Conference multiple times, and I find that this is one of the best conferences for enrolment professionals in the University system in Canada, on an annual basis. It has been a superb conference every year. Every year we have had an opportunity to network with fellow professionals. Every year we learn a little bit more. Every university goes through different challenges, different opportunities, and those are shared here. The learning is immense."

Michelle Dittmer

President & Co-Founder, Canadian Gap Year Association

"SEMM Forum is a great way to bring brilliant minds together to tackle challenges that we all experience and bring awareness to how we can better support our students and institutions. I always come away with new ideas and ways to do my job better."

Chanelle Landriault

Manager, Consortium national de formation en santé (CNFS), Laurentian University

"Every presentation I attended was well prepared, delivered professionally and had clear takeaways. It doesn't matter if you have been in the field for less than two years or 15 years. You will leave with knowledge you can start applying now."

Allie Bear

Manager: Marketing and Communications Strategy, Wilfrid Laurier University

"I have worked in higher education communications for seven years but I just recently started a role focused on strategic recruitment communications. SEMM Forum was an incredibly timely and valuable introduction to a side of the student life cycle that is largely unfamiliar to me. I have some building blocks for success as I enter into this next chapter of my career. Thank you!"

Georgine Van de Mosselaer

Former Director of Advancement, Booth University College

"As someone who is new to the field of recruitment, the SEMM forum provides not only "point in time" information, but credible and informed speakers to deliver it. Content, format, collaboration, expert delivery and support all combine to provide a Canadian event with great perspective."

Mark Kolanko

Manager, Student Services, Nova Scotia Community College

"The SEMM Forum offers an insightful and engaging look at leading research and activity taking place across the higher-education landscape in Canada. It is a high-value learning opportunity for SEM professionals!"

Alison Pickrell

Senior Consultant, Academica Group Inc.

"As an Associate Vice Provost, Strategic Enrolment Management, at one of Canada's medical doctoral universities, I appreciate the opportunity to connect with a variety of individuals (senior leaders through to those new to the field) to discuss emerging topics, trends, and best practices. I have not attended in a few years, and it reminded me that our environmental and cultural contexts are continuously changing and it is important to keep engaged."

Lorretta Neebar

University Registrar, Algoma University

"The information presented was relevant to a wide range of post-secondary administrators. This is extremely important as communication between all levels of administration such as recruitment, marketing, student services, admissions and all other facets is needed in recruitment, retention and graduation initiatives."

JP Rains

Director, Digital Strategy & Communications, Laurentian University

"The SEMM Forum is one of Canada's best opportunities to grow a deep understanding of enrolment management and marketing. The program is top-notch and so are the attendees; rarely do I see this type of high quality interaction between presenters and participants."